SEO glossary: Longtail keyword

 

What is a longtail keyword?

The term "longtail" means something like "long tail". Meanwhile, the long tail keyword has become a common term in online marketing. This refers to search terms that, in contrast to classic search terms, consist of a combination of several keywords.

 

Marketers often specifically look for such long-tail keywords. Even if the search volume is lower, the keywords are not as highly competitive.

 

 

What are the advantages of long-tail keywords?

SEOs are often of the opinion that it makes sense to always focus on keywords with the highest search volume. After all, this generates far more traffic than smaller long-tail and niche keywords.

 

However, it is the case that short and therefore frequently searched keywords are much more competitive. The effort required to reach the top of the SERPs is therefore much greater. The same applies to the placement of ad campaigns, where the click costs are also more expensive.

 

Long tail keywords offer a major advantage here. They make it much easier to rank at the top and the advertising costs are lower. With the right planning, it is therefore possible for SEOs to receive interesting and well-converting traffic in the long term with the help of long-tail keywords.

 

But long tail keywords offer another advantage: users who enter such long search terms usually know exactly what they are looking for and what they want. For example, they search for car tires from a specific manufacturer in a specific size and with a specific type of rim.

Where do long-tail keywords work?

And finding suitable long tail keywords requires precise keyword research is required. With the help of special SEO tools, you can quickly and easily find out which long tails have potential.

 

It is important that the keyword has a moderate search volume, which is not too low and not too high. It should also not be too competitive. This is the only way to ensure that a page ranks relatively quickly in the SERPs.

 

Once some suitable long-tail keywords have been found, optimization can begin. The keywords should appear in the content as usual and be placed naturally.

 

Long tail keywords are particularly useful for smaller companies in order to use resources effectively. Nevertheless, the classic short keywords should not be dispensed with here either. For example, it makes sense to build up a basic framework with conventional keywords. Subsequently, additional pages are created that are optimized for the long tail keywords. In this way, targeted and successful traffic is generated.