SEO Glossary: Business directory

Why are entries in business directories useful?

The Yellow Pages used to be the only place to look for companies and service providers. Today, there are far more business directories, directories and catalogs on the Internet. Listing your own company here increases your chances of increasing your reach and generating potential new customers.

 

The best examples are the classic Yellow Pages or DasTelefonbuch. But Google's own business directory GOOGLE MYBUSINESS is also ideal for making an entry here.

 

Advantages of a business directory at a glance:

 

• If potential customers are looking for a company or want to find out more about a business, the business directory delivers the relevant results. In both cases, the visibility of a company is increased.
• If a business directory entry is made, local mentions help to provide relevant information to search engines such as Google. This can provide interested parties and potential customers from the local area and is also an important ranking factor.
• An online business directory also has advantages in terms of SEO. This is because you have the opportunity to set a link to your own website. This creates a new backlink. With many business directories, the domain entry is even free of charge. If not, pay attention to the quality of the page. Is the business directory listed well on Google and the like?

 

 

What should I bear in mind with business directories?

An entry in the business directory is not the only advantage. If certain points are taken into account when making an entry, this can have positive effects on search engine optimization search engine optimization. For this reason, it is important to ensure consistent spelling when registering in several business directories.

 

The following data is essential:

 

• Company name
• ZIP CODE
• Location
• Street and house number
• Phone number
• Website of the company or link to the online store
• E-mail address

 

Additional data is also recommended to generate potential customers:

 

• Description of the company
• List of all services offered
• Opening hours/appointments
• Preferred payment methods
• Professional photos of the company, products, employees, etc.
• Adding videos (if available)
• Linking to social media channels

 

Tip: If there is a change in the company, it should definitely be corrected in all business directories. This avoids misunderstandings and problems on the part of interested parties.

 

 

Which digital business directories are available?

The Internet now offers a large selection of different online business directories. These include, among others:

 

• Google MyBusiness
• Yellow pages
• Yelp
• The phone book
• 11880.com
• YellowMap
• The local
• Yellow pages.org
• CYLEX
• Knowyou.com
• Golocal.com