SEO Glossary: Google My Business

 

What is Google My Business?

In Google My Business, owners of a company or local business enter all the important information. The company, including information such as opening hours, website and address, is then displayed in search engine results and on Google Maps.

 

Google My Business contains various useful tools to increase visibility and reach in organic local search results. So if companies do not yet have their own Google My Business account and are not practicing local SEO, they should do so as soon as possible.

 

This is because the majority of potential customers now use Google to find out more about companies, products and services. It doesn't matter whether they are looking for a fish restaurant, a bicycle repair shop or an organic bakery.

 

 

What can Google my Business do?

If business owners want to make a Google My Business entry, they are offered all sorts of things. Here they can enter all the information and data about their business. All of this helps Google and interested parties to get an accurate picture.

 

This makes it all the more important to enter all the features and information about your own company or business.

 

These include:

 

• What is the name of the company?
• What exactly does it offer?
• When is the store open?
• How can it be reached?
• What do other customers say about the offer? (reviews)
• Once all the important information has been filled in attractively and completely, the Google My Business entry can be included in the search engine index. And this is done in no time at all.

 

 

Does Google my Business cost anything?

No, Google My Business is completely free of charge. This applies to both the registration of the Google My Business account and the entry of all company data.

 

You only need to invest a little time in creating and maintaining your company profile. But the bottom line is that the work pays off twice and three times over.

Can a Google my Business entry improve my ranking?

Yes, with the right entries and measures, it is definitely possible to improve your ranking. However, there is no secret recipe for this.

 

It is much more important that all the information and data entered is relevant. This is the only way Google can recognize that it really is a fish store and that the user's needs are being met.

 

Activities and signals such as events, new and regular image uploads also play a decisive role. In addition, local BACKLINKS and brand signals ensure that the ranking can improve. So the motto here is: Always stay on the ball!