SEO Glossary: DALL-E


What is DALL-E? AI image generation explained simply

Have you ever dreamed of turning your imagination into pictures? Now it's possible with DALL-E! This fascinating AI program generates unique images based on your text descriptions. Whether surreal works of art or photorealistic graphics - with DALL-E there are no limits to your creativity.

But what exactly is behind this revolutionary technology? How does DALL-E work and who developed it? Find out everything you need to know about DALL-E in this article. Are you ready to dive into the world of AI-supported image generation? Then let's get started!


What is DALL-E?

An astronaut on a horse or a sea otter in the style of "The Girl with the Pearl Earring" - designers usually need several hours to create such graphics. "DALL-E", an artificial intelligence (AI) from OpenAI, generates these images in seconds.

Find out what DALL-E is, how the tool works and how to use it in this DALL-E guide.

How does DALL-E work?

"DALL-E" is the name of an online program from the company OpenAI that translates text prompts into images. The program is based on a neural network that uses artificial intelligence to translate prompts ("text prompts") into new images.

DALL-E 2 is the improved version that generates an even higher number of images with better resolution and can also edit images afterwards.

Who developed DALL-E?

The company OpenAI presented DALL-E for the first time in January 2021. The term "DALL-E" is a combination of the name of the surrealist artist Dalí and the Pixar film title "WALL-E".

What types of images can DALL-E create?

DALL-E can create a variety of different images based on text descriptions, such as an astronaut on a horse or a sea otter in the style of "The Girl with the Pearl Earring". The AI generates these images in a matter of seconds.

DALL-E 2 is based on two AI technologies: CLIP (Contrastive Language-Image Pre-training), an artificial neural network that can sketch images based on text prompts, and GLIDE (Guided Language to Image Diffusion for Generation and Editing), which can color these sketches so that the human eye can recognize a coherent image.


How can you use DALL-E?

DALL-E is a powerful tool that makes it possible to generate graphics quickly and easily from text prompts. It can be used in many industries to save time and resources.

Is DALL-E free to use?

DALL-E 2 is free up to a certain number of text prompts. There are 50 free credits to start with and 15 more every month. One credit is used every time a user clicks on "generate" or "variations".

DALL-E entered the beta phase in June 2022. Since then, users have been able to purchase an additional 115 credits for 15 dollars alongside the freely available credits.

Can DALL-E be used commercially?

DALL-E can be used commercially in many industries to save time and resources when creating graphics. However, it is important that the AI is used responsibly and that the application is protected against misuse.

OpenAI announced that artists can apply for financial support here. In this way, the company aims to support the distribution of the tool in the creative sector.

Tips for the use of DALL-E

To achieve optimum results with DALL-E, you should use text descriptions that are as precise as possible. The more detailed the description, the more accurately DALL-E can create the desired graphic.

The use of adjectives and verbs can also help to achieve the desired result. For example, you could ask DALL-E: "Create a surrealistic picture of a sea otter in the style of Salvador Dalí playing chess."



Examples of images generated with DALL-E

Hippos with yellow sunglasses playing volleyball in space or a skateboarding teddy bear in Times Square - no problem for DALL-E's AI.

We have some interesting examples for you to give you an insight into what is possible with DALL-E. In addition, we can only recommend that you try out DALL-E for yourself and experiment with it.

Artistic images

DALL-E can create images in the style of famous artists such as Salvador Dalí. For example, you could ask DALL-E: "Create a surrealistic picture of a sea otter in the style of Salvador Dalí playing chess."

Photorealistic images

DALL-E is able to generate photorealistic images. An example would be the request: "Create a photorealistic image of an astronaut riding a horse."

Abstract And Surreal Pictures

DALL-E can also be used to create abstract and surreal images. One possible input would be: "Generate an abstract image of an avocado armchair in the style of Picasso."


Possible areas of application of DALL-E

DALL-E offers a wide range of application possibilities in various industries. With the ability to quickly and easily generate graphics from text descriptions, DALL-E can save time and resources.

Advertising and marketing

DALL-E can be used in advertising and marketing to quickly create appealing graphics for campaigns or social media posts.

Thanks to the ability to generate images in the desired style and with the desired elements, DALL-E can be used to create customized graphics for the respective target group.

Product design

DALL-E can also be used in product design to visualize initial drafts and design variants before more complex 3D models are created.

For example, DALL-E can be used to test different color variants or shapes of a product quickly and easily without having to create complex renderings first.

Art And Creativity

DALL-E offers artists and creatives new ways to quickly visualize their ideas and use them as inspiration for further work.

With the ability to generate images in the style of well-known artists or in abstract and surreal styles, DALL-E opens up new creative possibilities and can enrich the artistic process.


Future prospects and further development of DALL-E

It can be assumed that DALL-E will continue to improve in the future. OpenAI is already working on an extended version of DALL-E that will also be able to create videos.

Improving image quality

It can be assumed that the image quality of DALL-E will be further improved in the future. DALL-E 2 already generates images in a higher resolution than the previous version.

The ability to generate even more detailed and realistic images will also continue to improve in the future. This will make the possible applications of DALL-E even more diverse.

Extension of the functions

Future versions of DALL-E could offer even more functions, such as the ability to change images using natural language descriptions or to remove objects from images.

The integration of DALL-E into other applications, such as image editing programs or content management systems, is also conceivable. This would make the creation of graphics even easier and more intuitive.

Integration in other applications

It is conceivable that the technology behind DALL-E will be integrated into various applications in the future to make it even easier for users to create graphics.

For example, content management systems or e-commerce platforms could be offered with DALL-E integration, enabling users to generate product images or graphics for blog posts directly in the application.


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DALL-E opens up completely new possibilities for us to bring our ideas and concepts to life visually. Whether for creative projects, marketing or just for fun - the application possibilities are almost endless.

One thing is certain: DALL-E is not only an impressive example of the power of artificial intelligence, but also a tool that can fundamentally change the way we create and communicate. The future of image generation has only just begun - and with DALL-E, we can all be a part of it.


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