Specht GmbH: Your SEO & SEA specialists

B2B SEO agency - More customers and sales through search engine optimization for business customers

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Search engine optimization (SEO) in business-to-business (B2B) is subject to special requirements. They make it difficult for many companies to attract the attention of business customers with their services and products. Basically, the same principles apply to B2B SEO as to communication with private customers (business-to-consumer; B2C). However, the quality of marketing must be significantly higher in the B2B sector.


This is where Timo Specht and his team of SEO consultants with many years of experience come in. We deal with nothing other than search engine optimization in the B2B and B2C sectors on a daily basis. Our passion for analysis, technology and high-quality content marketing is your trump card! We put our concentrated expertise at your service. Based on our individually developed and professionally implemented B2B SEO strategies, you will achieve maximum success in B2B marketing and gradually optimize all relevant key figures of your marketing.


Are you ready to unleash the full potential of your marketing with the help of a holistic B2B SEO strategy made by Timo Specht & Team? Then contact us now!


For more leads, for more sales, for more visibility on the web - simply for more success.

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Our services

OurB2BSEO services: Comprehensive SEO strategy for visibility, traffic, better content and your absolute success

To meet the special requirements of SEO in the B2B environment, improve the visibility of your website and generate more business customers and sales, working with SEO experts is the best decision! Our B2B SEO agency offers all the services you need to make your B2B offering visible in search engines. See for yourself:

  • Collection of ideas for keywords and SEO texts; followed by detailed keyword research and analysis using modern and market-leading SEO tools

  • Backlink building via our long-standing and high-quality network for accelerated and sustainable optimization of rankings

  • Various individual services in specific areas of B2B SEO: local SEO, technical SEO, on-pageand off-page SEO

  • Placement of paid advertising to support SEO and increase visibility in the short term

  • and much more

SEO optimization increases your local reach. Your target group will find you faster & better and you will reach the customers you really want.
With the right optimization, you can drive more organic traffic to your website in the long term and then convert it into paid customers.
Thanks to the traffic you receive through search engine optimization, you will continuously receive new customer inquiries day after day and have the choice of who you want to work with and who not.
If you rank at number 1 in Google with certain keywords, you have a certain standing to the outside world, because then you are the number 1 for your niche in your city.
Through continuous new customer inquiries via Google, you have predictable company growth. You know how many new customers you can acquire per month and can calculate accordingly.
The more terms for your website rank number 1 in Google, the better known you become in your city, because then there is no way around you when your target group searches for your keywords.

B2B SEO and its special features

In order to understand the essence of B2B SEO and the quality of our B2B SEO agency's services, it is helpful to take a look at the special features of search engine optimization in the B2B sector. The special features are primarily based on two aspects: the high customer demands and the lack of digitalization of many B2B companies.

Most company owners are aware of the high customer expectations in the B2B environment. They know that decisions in companies are rarely made by individuals, but usually by decision-making bodies with several people in charge. In addition, business customers in the B2B sector have little or no emotion at the forefront of their purchasing decisions - unlike B2C customers. Business customers are mainly persuaded to buy by rationality and arguments.


Although this peculiarity of B2B marketing is well known, we at Timo Specht repeatedly see companies whose marketing lacks hard-hitting arguments and hard facts. Search engine optimization is particularly affected by this deficit:


  • The texts on the website may be technically flawless, but not sufficiently optimized for SEO. Among other things, this is reflected in inadequate coverage of the relevant keywords. The design of the texts and their readability also often leave a lot to be desired.

  • When formulating their web copy, B2B companies do not always put themselves in the shoes of their customers, which means that the added value of their own products and services is pushed into the background or not adequately communicated. This leads to poorly formulated web copy in terms of sales psychology.

  • The lack of sales-psychological optimization is reflected, for example, in the fact that the focus is not on the benefits for customers, but mainly on the qualities of the company itself. Unfortunately, this results in texts with information that is irrelevant for the B2B target group.


Why is it that companies do not take the high customer requirements of B2B SEO into account, or do so only inadequately?


In many cases, the lack of consideration of B2B customers' expectations is linked to a lack of digitalization in companies. Optimization is required here. Even companies that already have a website and conduct online marketing have the potential for optimization at any time. SEO and content marketing are the linchpins of holistic marketing optimization.


SEO is used to boost the ranking of a company's own website as a digital business card in search engines, while content marketing helps to ensure that a large number of customers find their way to the company's website of their own accord. Providing information instead of loud and cost-intensive advertising: That's the motto of content marketing!


Search engine optimization and content marketing work together to lay the foundation for B2B customers to find high-quality content on the company's website. Ultimately, SEO and content marketing contribute to what many B2B companies lack on their websites:

  • Integration of all relevant keywords and creation of a clear website structure

  • Providing high-quality content on the website that appropriately showcases the company's products and services and helps to facilitate marketing

  • Development and implementation of a holistic B2B SEO strategy that brings more traffic to the website, increases the authority of the website and raises the general awareness of the company by expanding the website, generating backlinks and other individually required measures (e.g. local SEO)


Thanks to high-quality SEO and flawless content marketing, a large proportion of the B2B target group reaches the website by itself, as it gradually climbs to the top of the search engine rankings thanks to B2B SEO. This is entirely in line with inbound marketing, which is increasingly replacing outbound marketing as a marketing method in times of digitalization:


Although you will still take outbound measures in the form of advertising and sales, with B2B SEO you will find that more and more customers come across your website and your company on their own via organic search. B2B marketing has never been more cost-effective and easier!

The high demands of customers result in significant differences in keywords and content for B2B SEO marketing compared to B2C SEO. These differences are presented below. We illustrate how taking these differences into account leads to the development of a customized SEO strategy in the B2B sector. However, the principle of B2B SEO remains the same as with conventional SEO: high-quality content with keywords, technical optimization and backlinks.

Low search volume and high specificity of B2B keywords

Keywords in the B2B environment differ from B2C keywords in that they have a lower search volume. This difference is mainly due to the fact that customers of B2B companies have a more technical background than B2C customers and usually have a concrete idea of what they want to search for.


To demonstrate the differences in keywords, here are three examples each for keywords in the B2C and B2B sectors.


B2C keywords:

  • Solar modules

  • Vinyl flooring

  • PC monitor

B2B keywords:

  • Solar modules monocrystalline cells

  • Click vinyl

  • Monitor 27 inch OLED


Keywords in B2B SEO marketing are therefore more specific than B2C keywords. The usually high specificity of keywords in the B2B sector does not necessarily mean that only long-tail keywords are used in B2B SEO. As the example of click vinyl shows, a specific B2B keyword (in this case one that refers to the click installation process for vinyl flooring) can also be short.


Which keywords should ultimately be used in B2B SEO depends on each individual B2B company and its target group. In general, the use of specific keywords is a core feature of B2B SEO. If too many general keywords such as "solar modules" and "PC monitor" are used on the B2B website, this would inevitably lead to mainly B2C customers coming across the website. The consequence: the wrong target group.

Marketing managers are therefore obliged to carry out keyword research for search terms that correspond to the B2B company's target group. This does not exclude the use of general keywords, but the priority of the keywords must clearly be on specific terms. This approach opens up great opportunities for B2B companies in search engine optimization: Specific keywords are niche keywords! Competition is low here, so companies can quickly gain visibility with their website for the respective niche keyword.

The specificity of B2B keywords goes hand in hand with a low keyword search volume. The low search volume in turn results in low competition. Thanks to the low competition , optimizing for B2B keywords gives your website visibility more quickly, which leads to more traffic, higher sales and generally helps you achieve constant success.

The high complexity of B2B content requires an adjustment of the quality of the text creation: very accurate, precise and correct formulations, high content density without filler words and irrelevant sentences, maximum coverage of the search intention.


Search intent is a particularly important criterion in B2B content marketing. Search intent is the intention that users have when they enter a keyword into the search engine. There are certain search intentions behind all search queries. In view of the low search volume for B2B keywords, it is particularly important to precisely evaluate the user's search intent before creating the text.

In the B2C sector, companies can much more easily afford to neglect search intent in their keyword research, as the higher search volumes for B2C keywords mean that plenty of users come across the website anyway. The situation is different for B2B companies: Having few potential customers per keyword means having to do everything possible to win these customers over!


In order to achieve the highest possible conversion rates per keyword with a small target group, you need high-quality content that covers the search intent as precisely as possible. In addition, a regular supply of new SEO texts is important: in order to gain rankings, the website must be successively expanded. This is where B2B companies and their search engine optimization show an enormous deficit. According to an article in the online trade magazine marconomy, studies show that there are differences in content production between B2B and B2C. While a third of B2C companies produce new content every day, only 18% of B2B companies publish new content on their own website every day, according to the marconomy article and the Statista study.

From our daily practice in SEO for B2B, we know very well that even the amount of companies that produce content every day, as described in the online trade magazine marconomy for the B2C sector, is too low. So there is no need to even talk about the lack of content production in the B2B sector ...


According to marconomy, B2B providers cite a lack of time as the reason for the infrequent publication of new content and texts on the website. With this aspect in mind, it also makes sense to get support from a B2B SEO agency or a B2B SEO expert. Our SEO team in Munich works with professional content agencies who do nothing else on a daily basis but create up-to-date content on a wide range of B2B topics.


Thanks to our analyses and strategies as well as the B2B content from specialized content agencies, you are guaranteed to receive the highest quality content for your website! This gives you authority in the eyes of your customers and in the search engine rankings, so that you generate more and more traffic and steadily increase your website's rankings.


The content on both the entire website and the individual subpages should be clear and easy to understand. Unlike private buyers, B2B buyers are less impressed by an elaborate animation of the website. In order to communicate the benefits of your own products, services and other B2B offers as efficiently as possible, the content should be easy for users to understand and read. This in no way excludes the use of infographics and videos, but these graphics and videos must definitely be useful and not, as is sometimes the case in B2C SEO, simply integrated to break up the text.


The fact that the keywords in SEO for B2B have a low search volume opens up the possibility of creating many subpages for the individual keywords and structuring the website clearly according to the individual topics. This is known as topic siloing. This involves identifying and organizing all relevant topics for SEO in B2B:


  • For which keywords and topics is it worth creating separate pages and constantly optimizing them?

  • Which topic is subordinate to another topic? How should the menu structure and sitemap of the website be prepared?

  • How can internal links be created between the topics and pages of the website?

(Graphic idea -> Create theme silo with visualization of a website structure)


These and other questions are used for topic siloing in order to develop a clear roadmap based on the findings as to what content should be created and how this content should be implemented on the website. The decisions made here have an impact on all B2B online marketing, which includes the placement of advertisements, social media marketing (e.g. Twitter, Xing, LinkedIn) and various other sub-disciplines of marketing.


Top rated SEO agency in Germany

Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!

Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.


Short video testimonials from our customers!

Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now! 

Jule Bunze

Jule Bunze | Copywriter & Texter Munich

Uta Pittino

Osteopathy & Physiotherapy in Munich


Coworking space in Munich

Korbinian Gerstl


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Strong customer results

Case studies of successful customers

The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here. 

"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"

A lot of organic rankings but money keywords not in the top 3.

In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics. 

After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.

No rankings in the highly competitive Google 3-pack. As a result, important local search queries were missed and left to the competition.

In addition to setting up hundreds of business directory profiles, we also took care of positive reputation management of Mana.

Indisputable local 3-pack ranking for his money keywords, even one-pack ranking due to high authority. Massive customer growth!

"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."

The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.

In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich". 

After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.


Our company location in Munich

You will find us in the Palais am Obelisk. Centrally located in Munich between Karolinenplatz and Odeonsplatz. Our second office is in Ravensburg on Marienplatz.

Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.

It is named after the site of the Battle of Brienne and, along with Ludwigstraße, Maximilianstraße and Prinzregentenstraße, is one of the four most important boulevards in the Bavarian capital. 

Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz. 

Munich Central Station is also within easy reach of our office. 


We have put together an exclusive team of SEO experts to optimize your website every day

Our SEO experts tweak the most important parameters every day to boost your site on Google!

Timo Specht

Founder & SEO expert

Christoph Specht

Founder & SEO expert


Content expert 


A successful collaboration with us!

Would you like to win more customers online and have predictable growth in the future? You now have the chance to apply for a free initial consultation.

Step 1:

Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.

Step 2:

We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting.

Step 3:

In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals.


Customer testimonials from successful SEO projects

More than 300+ customers trust our expertise and rate us with 5 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.

Carlheinz Bartsch

Bartsch Immobilien GmbH

"Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks - both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration."

Verified Trustpilot rating

Kelsey Nielsen


"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"

Verified Trustpilot rating

Michael Wunderlich

Managing Director - Ortho Lehel Practice

"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!



Verified Trustpilot rating

Christian Mazilu

Shisha World

"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."


Verified Google review

Daniel Rakus

SEA Experts GmbH & CoKG

"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"


Verified Google review

Lukas Uhl


"We have been working with Timo and his team for >2 years now. The work we do together is very professional and uncomplicated. Timo's consulting activities are extremely value-adding and easy to understand, even for laypeople. Highly recommended!"

Verified Google review


Questions & answers on B2B SEO marketing

B2B SEO marketing is an essential part of the marketing of companies that have business customers as their target group. Various marketing measures that B2B companies take are based on the analyses and strategies from search engine optimization. To complete the information provided by our B2B SEO agency, questions and answers on the basics of SEO are explained at the end.
SEO is the abbreviation for "Search Engine Optimization". SEO encompasses all measures on and off the website that are intended to help improve the organic rankings of the website and its subpages and achieve greater visibility in search engines. Organic rankings are the placements in the search results below the advertisements.
Greater visibility in search engines helps to attract more users to the website, thereby increasing traffic. The more precisely the website's content is geared towards a company's target group, the more likely it is that users will engage with the content on the website and the website operator will achieve its goal - be it the generation of leads, the sale of products or another goal.
SEO marketing is based on analyses from special programs: the so-called SEO tools. The analyses and experience of SEO experts are used to develop customized strategies for companies that help to expand and improve the quality of websites. In addition, off-page optimization, in particular the generation of backlinks, is an essential part of SEO marketing.
SEO in the B2B sector is a specific type of search engine optimization. It involves optimizing the websites of companies that have business customers as their target group. Because the requirements of business customers, i.e. B2B customers, are extremely specific and the keywords and content in the B2B environment differ significantly from general SEO, there are particularly high requirements in B2B SEO in order to improve the rankings of websites and convince customers to make a purchase or contact us.
Targeted marketing for B2B companies makes it possible to achieve greater visibility with B2B products or B2B services. This increases the success of B2B companies and contributes to more authority among the target group and more awareness on the market. Since many B2B companies lack SEO content on their websites and many of these companies even have a poor level of digitalization, individually planned and implemented B2B marketing measures offer an optimal opportunity to stand out from the rest of the market in terms of quality and to draw on the maximum customer potential.

Specht GmbH: Your SEO & SEA specialists

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