SEO Glossary: Search volume




In a nutshell: What is search volume?

The search volume provides information on how many search queries a particular keyword receives within a month. It is particularly important for ON-PAGE OPTIMIZATION in order to optimize for keywords with a reasonable search volume. Accordingly, a certain amount of traffic can be expected.

What is search volume?

SEOs are particularly interested in search volume, making it an important part of search engine optimization. This refers to the total number of search queries that a particular keyword receives within a month.


A distinction must also be made as to whether this is an expected or achieved search volume. If a keyword analysis is carried out to find new search terms for your own project, the expected search volume is an excellent indicator. If the content has been created and ranks after some time, the search volume achieved in tracking tools such as Google Analytics can be analyzed.


Even though search volume is a helpful and important metric for content optimization, it cannot always be measured exactly. This is because such values can fluctuate slightly due to various factors. Nevertheless, the search volume serves as a rough guide.


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How is the search volume determined?

Before the actual content creation begins, SEOs and marketers find out exactly what search volume certain keywords have. There are various methods available to determine this.


Among other things, the free Google AdWords Keyword Planner is available for this purpose. It is easy to use and offers the option of importing entire keyword lists for analysis. However, it should also be noted here that these are approximate values.


There are also many other providers online who offer their own keyword research tools. These tools also provide users with an approximate indication of how much traffic a keyword could generate within a month.

What does search volume mean for SEO?

As already mentioned, search volume is a very interesting and important metric for search engine optimization. This is where SEOs and webmasters find out which keywords are suitable for their own project in order to generate good traffic. Optimization is then carried out accordingly.


However, SEOs should note that keywords with a high search volume are not always useful. At first glance, they deliver a lot of traffic if there is a subpage in the SERPs has made it to the top. However, it is also obvious that such a keyword with a high search volume is highly competitive. Accordingly, it is much more difficult to work your way to the top.


For this reason, some SEOs work with special strategies in which they focus exclusively on keywords that are in the middle range. They may not deliver as much traffic, but it is much easier to rank at the top with them.

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Conclusion on the topic of search volume

If SEOs and marketers are looking for new keywords for their project, a keyword analysis is essential. This tells them which search terms have a good search volume and how big the competition is at the same time. This makes it possible to find out approximately how much traffic will be generated later on.



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