In a nutshell: What is search volume?
Das Suchvolumen gibt Aufschluss darüber, wie viele Suchanfragen ein bestimmtes Keyword innerhalb eines Monats erhält. Es ist vor allem bei derON-PAGE OPTIMIERUNGvon wichtiger Bedeutung, um hier auf Keywords mit einem passablen Suchvolumen zu optimieren. Dementsprechend ist ein bestimmter Traffic zu erwarten.
What is search volume?
SEOs are particularly interested in search volume, making it an important part of search engine optimization. This refers to the total number of search queries that a particular keyword receives within a month.
Zudem ist zu unterscheiden, ob es sich hierbei um ein zu erwartendes oder erzieltes Suchvolumen handelt. Wird eine Keyword-Analyse durchgeführt um neue Suchbegriffe für das eigene Projekt zu finden, dient das zu erwartende Suchvolumen hervorragend als Messzahl. Wurde der Content erstellt und rankt nach einiger Zeit, ist das erzielte Suchvolumen in Tracking-Tools wie Google Analyticsanalysierbar.
Even though search volume is a helpful and important metric for content optimization, it cannot always be measured exactly. This is because such values can fluctuate slightly due to various factors. Nevertheless, the search volume serves as a rough guide.
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How is the search volume determined?
Before the actual content creation begins, SEOs and marketers find out exactly what search volume certain keywords have. There are various methods available to determine this.
Unter anderem steht hierfür der kostenlose Google AdWordsKeyword Planner zur Verfügung. Er ist einfach zu bedienen und bietet die Möglichkeit, ganze Keyword-Listen für eine Analyse zu importieren. Doch auch hier gilt es zu beachten, dass es sich jeweils um Näherungswerte handelt.
There are also many other providers online who offer their own keyword research tools. These tools also provide users with an approximate indication of how much traffic a keyword could generate within a month.
What does search volume mean for SEO?
As already mentioned, search volume is a very interesting and important metric for search engine optimization. This is where SEOs and webmasters find out which keywords are suitable for their own project in order to generate good traffic. Optimization is then carried out accordingly.
However, SEOs should note that keywords with a high search volume are not always useful. At first glance, they deliver a lot of traffic if there is a subpage in the SERPs has made it to the top. However, it is also obvious that such a keyword with a high search volume is highly competitive. Accordingly, it is much more difficult to work your way to the top.
For this reason, some SEOs work with special strategies in which they focus exclusively on keywords that are in the middle range. They may not deliver as much traffic, but it is much easier to rank at the top with them.
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Conclusion: What is the search volume?
If SEOs and marketers are looking for new keywords for their project, a keyword analysis is essential. This tells them which search terms have a good search volume and how big the competition is at the same time. This makes it possible to find out approximately how much traffic will be generated later on.
