Marketing for dentists: how to increase your reach

A fully booked appointment calendar, expert status online and offline and patients who know exactly that they only want to be treated by you - this is the result of successful SEO for dentists. Reach more private patients and advertise additional services in your practice in a targeted manner.

 

Various marketing measures can improve your reach and visibility as a dentist.

 

Marketing for dentists helps you to be found exactly where patients are looking: on the World Wide Web and on all other channels. Through increased traffic you can make your practice or clinic better known. This means: more private patients, more turnover.

 

You also have the opportunity to position yourself as an expert for certain additional services. Is your practice a good place to go for dental bleaching? Do you offer innovative laser treatments?

 

Marketing therefore covers a wide range of possibilities: With a well thought-out strategy, you can position yourself as an expert, highlight your special features and remain competitive. As marketing experts, we at Specht GmbH are your ideal contacts.

 

Reasons for dentist marketing

• Gain new private patients: For a dentist, patients are essential to keep the business running. With a targeted marketing strategy, you can build a positive reputation and increase visibility to attract new patients.
• Increase patient loyalty: Marketing for dentists is not just a way to attract new patients. You can also strengthen existing patient relationships.
• Increase your competitiveness: Why should patients seek treatment from you and not your competitor? Stand out from the competition through marketing!
• Position yourself as an expert: Do you have a specialty in which you are one of the best? Then you should market this positioning accordingly. Targeted marketing helps to highlight your USPs and create more trust among your patients.
• Increase your turnover: More patients mean more turnover. Dental marketing can boost your practice!
• Sell additional services: Additional services that are not covered by health insurance will generate more revenue for your practice. Make it clear which services you offer and why you are the best expert for them!

 

Marketing - still unpopular with many dentists

The opinion of many dentists is that marketing for the dental practice is superfluous. However, let us tell you as experts that the exact opposite is true. Today, it is more important than ever to do marketing as a dentist.

 

Nevertheless, some myths about dentist marketing persist:

 

Myth 1: Marketing for dentists is too expensive

Many dentists don't do any marketing because they assume it's only for large clinics or practices with a high budget. In reality, however, you shouldn't cut corners. Even for a small dental practice , marketing is worthwhile as it can increase your turnover!

 

Myth 2: Dentist marketing is superfluous if the practice is any good

That may have been the case in the past. Today, there is so much competition that this approach is hardly effective. Especially in large cities, it is essential to take marketing measures to increase visibility.

 

Myth 3: Marketing is not ethical and has no place in medicine

Some dentists firmly believe that dental marketing is unethical and therefore indefensible. In fact, there are some regulations that govern dental practice marketing. However, it is by no means unethical. After all, how else are patients supposed to find out about you and your services?

 

If you want to help your patients, you need to increase your visibility. And that requires marketing! Wouldn't it be rather unethical not to tell your patients about your great work as a doctor?

 

Top marketing channels for dentists

What is the best way for dentists to do marketing? With the wealth of options available to you today, it is often difficult to find the right marketing channel . However, as professionals, we at Specht GmbH know that it's the marketing mix that makes the difference!

 

Websites

Do you already have a practice website? If not, it's high time you did. Nowadays, most patients search for dentists on the Internet. If you can't be found there, there's a good chance that patients will switch to the competition!

 

A website for your dental practice is essential in the digital age. Your website should definitely contain the following information:

 

• Opening hours
• Contact options
• Services offered

 

Important: Don't forget to design your website for mobile use. More and more users are only searching via smartphone.

 

Search engine marketing

If you have a website, it's straight on to the next step: search engine marketing is the be-all and end-all! This includes all measures that are taken to improve your ranking in the search results.

 

• Search engine optimization (SEO): Improving the organic visibility of your dental practice through optimizations of a technical and content-related nature; particularly important: Local SEO
• Search engine advertising (SEA): Placing advertisements to achieve a paid reach, for example via Google Ads

 

As experts, we at Timo Specht recommend combining search engine advertising and search engine optimization for your practice marketing.

 

 

Portals and online reviews

In addition to your own website, as a doctor you should also be represented on other platforms. An entry on Google, Jameda, Yelp, Doctolib and others can help you gain the trust of your patients.

 

Online reviews also help to strengthen your reputation. It's not uncommon for patients to decide for or against a dentist based on reviews alone!

 

Important: Reviews often don't come by themselves. Actively encourage satisfied patients to leave a review. It can help if you make the review process easier by generating a QR code, for example.

 

Social Media

A dentist who relies on social media and provides insights into his dental practice and day-to-day work - isn't that exciting?

 

Social networks such as Instagram and TikTok allow you to highlight your expertise by regularly publishing posts about dental health and care. What's more, social media offers an excellent opportunity to tap into a new target group and quickly build your reach.

 

Print advertising

With all the opportunities that digitalization offers you, is print advertising still necessary at all? Opinions are actually divided on this. However, it cannot be denied that good flyers, ads in the local newspaper and posters are effective.

 

PR and press relations

Does it make sense to publish news and information about your dental practice in the press? This can also help you to increase your profile and reputation. Press work is not only taking place offline, but more and more online.

 

Word of mouth

Whether you can call it marketing or not is debatable. But it is certainly helpful. We are talking about word of mouth! It is considered indispensable for many dental practices - especially in the initial phase. If you offer a first-class service, word will spread quickly!

 

Marketing materials for first-class practice marketing for dentists

Would you like to get started with dentist marketing, but don't really know what you need? We at Specht GmbH are your contacts for all aspects of online marketing. We'll show you what's important for dental practices.

 

Logo

Whether it's print advertising or advertising on the World Wide Web - a logo is indispensable. It creates a certain recognition value so that patients recognize you quickly. Professional logos are indispensable, especially for online marketing.

 

You can use your dentist logo in the following ways, among others:

 

• on letterhead
• on your website
• on your business card
• in brochures

 

Practical pictures and videos

What is marketing without meaningful images? Instead of stock photos, you should use photos and videos from your practice on your website and on social media.

 

Your practice's business equipment is certainly worth seeing - so why not show your potential patients what they can expect? Also introduce your team in a photo. This creates a personal atmosphere.

 

By the way: practice videos are essential, especially for anxious patients. You may be able to allay their fears by preparing them better for their visit.

 

Corporate Design

Your marketing materials should be consistent and ensure recognition value. Therefore, always use the same

 

• Colors
• Graphics
• Layouts
• and fonts.

 

This allows you as a dentist to establish a consistent brand identity. Your patients can see at a glance:

 

This dental practice is professional and reputable.

 

Again, make sure that you use your corporate design in all relevant areas: from the letterhead to the brochure to the website.

 

Social Proof

When choosing a dental practice, it is particularly relevant for private patients to know what other patients have to say about their visit and treatment. Patient reviews are essential for you as a dentist. Social proof is considered one of the most important marketing tools these days. This is how you can gain the trust of potential patients!

 

Digital dentist marketing: the success of your practice with Specht GmbH

Do you want to do marketing as a dentist and promote your practice? We at Specht GmbH are your professionals when it comes to digital marketing for the healthcare industry. With our search engine optimization and advertising services in particular, you can achieve remarkable success and keep your marketing up-to-date.

 

Benefit from our relevant experience and in-depth marketing knowledge. We will be happy to provide you with a customized offer as part of an individual and non-binding consultation. So you can enjoy all the benefits of marketing for dentists to the full!