Specht GmbH: Your SEO & SEA specialists

SEO check: uncover and utilize potential

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An SEO check is used to qualitatively check websites with regard to search engine optimization (SEO).

If all relevant criteria are taken into account and the SEO check is thorough, appropriate SEO measures can be derived and implemented. This uncovers potential that contributes to increasing search engine rankings.


Let the experts at Specht GmbH carry out an SEO check of your website now! Our thorough SEO analysis based on dozens of criteria has already formed the basis for the success of more than 500 projects. You too can achieve more sales, benefit from high traffic and reach your individual goals faster.

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Based on 315 reviews

Trustpilot rating

Based on 107 reviews

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Test your potential in search engine optimization - unique with Specht GmbH!

Specht GmbH has already managed well over 500 major projects, is a Google partner and has multiple certifications, has more than 10 years of experience and has top ratings on various popular rating platforms. Any questions?


What defines us is not only our knowledge of all the details of search engine optimization, but also our love of all these details. From the creation of a solid website structure to the technically high-quality presentation of content and the marketing of this content, we scrutinize every aspect.


Our SEO checks are also thorough and professional because we obtain a significant proportion of our knowledge from SEO masterminds in the USA. This guarantees a state-of-the-art SEO check - taking into account the latest search engine guidelines.


Get a detailed SEO analysis from Specht GmbH now with the following benefits:


  • Up to date! Search engine guidelines change regularly. Thanks to our daily work, we know exactly what is important for your top rankings.
  • Tailor-made! The free online SEO checks from Seobility or IONOS may be helpful for non-experts. But they can never replace a highly individualized SEO analysis tailored to your website.
  • Tech-savvy! Many providers of SEO checks fail when it comes to technical SEO, which is the indispensable basis for your success. We, on the other hand, check formatting, URL structures and other technical criteria in detail.
  • Backlinks rule! Alongside content, backlinks are the most important SEO aspect. Thanks to our connections and know-how, we are true specialists in link building and uncover all potentials during SEO checks.


Following our SEO check, you will have all the knowledge you need to develop an individual SEO strategy for your success on the World Wide Web.


If you decide to have a free online SEO check carried out by providers on the internet, important SEO analysis criteria will be ignored. As a result, you will miss out on potential to increase sales, brand awareness and other opportunities in the subsequent search engine optimization measures.


Take advantage of our expertise now and book an SEO check with us! Or find out more about the technical aspects of an SEO check and the theoretical background below.

The three major categories of SEO analysis at a glance

Several sources on the Internet divide the SEO analysis criteria into three categories: Technology, content (content quality) and backlinks. We at Specht GmbH also consider this division to be useful. Because if the quality in these three areas is right, a website has the best conditions for good rankings.


  • Meeting the technical SEO requirements ensures that the website loads quickly and is user-friendly. A user-friendly structure also makes crawling easier for search engine algorithms.
  • According to Google, content is one of the two most important factors in search engine optimization. Good texts with keywords, graphics and other elements make you stand out from the competition.
  • Together with content, backlinks are the two core factors of good SEO. In the eyes of the crawlers, backlinks - i.e. links from other websites - are a recommendation. A large number of inbound links is advantageous.


If you look deeper into the field of SEO, you will notice that the three categories of technology, content and backlinks are not only of central importance, but in principle summarize search engine optimization.


"Create a good technical basis with which you can present your high-quality content in an attractive way for search engines and users. Also secure referrals from other websites. With these basics, you can optimize your search engine rankings efficiently." - Timo Specht


In the three main categories of technology, content and backlinks, there are several criteria that are fundamental to the success of a website. Each individual criterion should be taken seriously, as even the smallest errors can contribute to a weakening of rankings.

SEO check: Introduction to individual criteria (incl. checklist)

Technical SEO alone comprises dozens of criteria. Some criteria are important for all websites, others only for certain websites. For example, canonical tags are an SEO measure that is mainly relevant for online stores.


Some online stores often have duplicate content under individual URLs, which is due to the fact that the product lists are very similar. To prevent such duplicate content and the threat of being penalized by search engines, a canonical tag to the original page is placed in the header of each subpage with duplicate content. This alerts the search engine crawlers to the duplicate content and avoids a penalty.


This example alone shows how specific technical SEO is. It must be individually adapted to the type of website (e.g. online store, news page, company website). It is also necessary to customize the SEO check in order to derive the right SEO measures based on this check.


As demanding as technical SEO may be, it is just as important. Without a solid technical basis, content and backlinks have little or no effect. In reality, the three major categories of SEO analysis even build on each other:


  • First of all, technical SEO lays the foundation for the indexing, readability and user-friendliness of the entire website.
  • Pages are then created and populated with content. This content must be technically correctly formatted and displayed.
  • As soon as the technology and content are in place, backlinks can be generated. Without solid technology and good content, there is no basis for link building.


The following checklists contain examples of aspects of SEO analysis. Some of them are advanced SEO. If you have any questions or uncertainties, we recommend expanding your knowledge with the help of our blog or glossary or simply contacting us directly.

Technical SEO: Checklist




Does the website have an SSL certificate?



Is the menu structured sensibly across several categories and easy to use?



Is a sitemap file (XML file) stored in which all pages of the website are listed?



Is there a concept for internal link building to link the pages with each other through internal links?



Is there a breadcrumb navigation in addition to the actual menu?



Are speaking URLs used that go over a maximum of three directory levels?



Is structured data implemented on the individual pages to give users and search engines more information about the content of a page?



Are canonical tags set where they are required?



Is the page speed appropriate? If not: Is it ensured, among other things, that few plugins are used, images are compressed and the number of 301 redirects is low?



Is the entire website optimized for mobile devices?



Have inbound broken links been recognized and removed or have 404 messages been set up on the affected pages?



Are a title tag and a meta description stored on each page?



Content: Checklist




Does the content contain relevant keywords?



Are the keywords used in important places (main heading, subheadings, alt tags of graphics, title tag, in the course of the text)?



Are the keywords used in the anchor texts for internal links?



Is the content aligned with the user's search intention and does it satisfy the user's concerns?



Is it guaranteed that the content is not only presented in text, but also in other formats such as graphics and videos?



Do the texts have a high information content and are they structurally appealing (bulleted lists, subheadings, bold markings, regular paragraphs)?



Backlinks: Checklist




Does the website have backlinks?



Are all backlinks working properly (no broken links)?



Do the backlinks have the DoFollow attribute so that linkjuice is transferred to the link-receiving website?



Are there external links that are toxic due to questionable content on the link provider's website?



Have all external links with toxicity been invalidated via the Disavow tool?



Have entries been made in business directories in order to establish external links in this way?



Are companies registered with Google Company Profile ?



All SEO factors must be coordinated with each other

To optimize rankings, all SEO factors and measures must be coordinated. Want an example?


Ein Website-Betreiber formatiert die Überschriften seiner Seiten nicht korrekt und setzt keine oder mehrere H1-Tags. Allerdings müssen Webseiten immer eine einzige Hauptüberschrift haben, die vom öffnenden Tag <h1> und vom schließenden Tag </h1> eingeschlossen ist.


If a website with strong content and several good backlinks on the subpages has such formatting errors, it will probably lose its potential for good rankings due to these errors.


The crux of the criteria of an SEO analysis is that there are so many individual criteria in the categories of technology, content and backlinks that it is difficult for non-experts to carry out a fully comprehensive SEO check. Even the SEO checks that can be carried out online at Seobility and IONOS, for example, are usually only rudimentary.


So what's the right thing to do to get a full SEO check? Consult an SEO expert! This is where we at Specht GmbH come in with our qualitatively unique offer. Take advantage of our offer and get the best results when optimizing your rankings on Google and other search engines!

SEO checks by Specht GmbH: detailed analyses by masterminds and the use of professional tools

At Specht GmbH, we are aware of the guidelines of Google and other search engines. We are confronted with the factors of search engine optimization on a daily basis, which is why we quickly identify errors and problems on websites during our SEO checks.


The tools we use combine their strengths efficiently and compensate for each other's deficits. Our mix of tools means you benefit from highly professional on-page analyses. From technical aspects and keywords to the quality of internal links, we take a close look at all factors.


We also use several tools for off-page SEO, which, in contrast to on-page SEO, includes all factors outside your website. When building external links (i.e. backlinks), you also benefit from our extensive connections and strategies that have been tried and tested over a decade.


The tools we use are, for example, those provided by Google Google Search Console and Google Analytics. In addition to Google's tools, we also use SEO tools from leading brands such as Ahrefs and Sistrix to provide you with reliable SEO check results as a basis for optimizing your rankings.

FAQ: Questions and answers about the SEO check

An SEO check includes the analysis of all relevant search engine optimization (SEO) criteria and factors. By taking into account the guidelines of search engines such as Google and Yahoo, the rankings of websites improve.


During an SEO check, website operators find out which errors or problems exist on their website. This provides them with information on how to improve their rankings in the search results.

SEO becomes measurable through the use of tools. Tools determine key figures such as keyword difficulty, the authority of websites and the number of necessary backlinks to make it easier to evaluate the results of the SEO analysis and compare them with the competition.


It is true that the key figures generated by SEO tools are controversial and cannot be compared with the way crawlers check websites. Nevertheless, SEO tools and measurable key figures simplify the performance of SEO analyses and the derivation of adequate measures to improve rankings in the search results.

An SEO analysis includes technical aspects such as checking the XML sitemap and the server infrastructure. On-page analysis also plays a central role. This is because technical aspects (meta titles, formatting, etc.) and content aspects (keywords, search intent, etc.) must be taken into account. The quality of the backlink profile and the discovery of new potential for external links are also part of the SEO analysis.

An SEO analysis can take several days or weeks. This depends on the size of the project and the number of problems and potentials identified. We would be happy to provide an individual assessment of the duration of the SEO check in a personal meeting.

The costs of an SEO analysis cannot be specified in advance. Let us advise you in a free and non-binding initial consultation to get an individual and reliable estimate of the costs for an SEO check.

Top rated SEO agency in Germany

Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!

Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.


Short video testimonials from our customers!

Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now! 

Jule Bunze

Jule Bunze | Copywriter & Texter Munich

Uta Pittino

Osteopathy & Physiotherapy in Munich


Coworking space in Munich

Korbinian Gerstl


Book your free SEO consultation now!

Strong customer results

Case studies of successful customers

The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here. 

"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"

A lot of organic rankings but money keywords not in the top 3.

In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics. 

After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.

No rankings in the highly competitive Google 3-pack. As a result, important local search queries were missed and left to the competition.

In addition to setting up hundreds of business directory profiles, we also took care of positive reputation management of Mana.

Indisputable local 3-pack ranking for his money keywords, even one-pack ranking due to high authority. Massive customer growth!

"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."

The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.

In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich". 

After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.


Our company location in Munich

You will find us in the Palais am Obelisk. Centrally located in Munich between Karolinenplatz and Odeonsplatz. Our second office is in Ravensburg on Marienplatz.

Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.

It is named after the site of the Battle of Brienne and, along with Ludwigstraße, Maximilianstraße and Prinzregentenstraße, is one of the four most important boulevards in the Bavarian capital. 

Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz. 

Munich Central Station is also within easy reach of our office. 


We have put together an exclusive team of SEO experts to optimize your website every day

Our SEO experts tweak the most important parameters every day to boost your site on Google!

Timo Specht

Founder & SEO expert

Christoph Specht

Founder & SEO expert


Content expert 


A successful collaboration with us!

Would you like to win more customers online and have predictable growth in the future? You now have the chance to apply for a free initial consultation.

Step 1:

Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.

Step 2:

We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting.

Step 3:

In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals.


Customer testimonials from successful SEO projects

More than 300+ customers trust our expertise and rate us with 5 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.

Carlheinz Bartsch

Bartsch Immobilien GmbH

"Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks - both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration."

Verified Trustpilot rating

Kelsey Nielsen


"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"

Verified Trustpilot rating

Michael Wunderlich

Managing Director - Ortho Lehel Practice

"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!



Verified Trustpilot rating

Christian Mazilu

Shisha World

"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."


Verified Google review

Daniel Rakus

SEA Experts GmbH & CoKG

"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"


Verified Google review

Lukas Uhl


"We have been working with Timo and his team for >2 years now. The work we do together is very professional and uncomplicated. Timo's consulting activities are extremely value-adding and easy to understand, even for laypeople. Highly recommended!"

Verified Google review

Specht GmbH: Your SEO & SEA specialists

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