SEO Glossary: Title Tag


In a nutshell: What is Title Tag?

The title tag is an important component of on-page optimization and should be given particular attention. It must be the right length, show users briefly and concisely what a page is about and explain to search engines what the topic is.

What is a title tag?

The title tag is implemented directly in the HTML code and should be present on every main page and subpage. If it is defined and entered, it appears in the Internet browser tab, among other things. But search engines also prefer it when a page has a title tag. This is because it is used to show it in the search engine results (SERPs) in the search engine results (SERPs).

Both users and search engines are interested in the content of the title tag. This is because both find out what the respective URL is about. This makes it all the more important for SEOs to make the title as meaningful as possible. The keyword for which the respective page is to be optimized should also appear in the title tag.

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What does the title tag mean for SEO?

Why is the title tag actually so important for search engine optimization (SEO)?

The fact is: it is one of the most important ranking factors to signal to search engines such as Google what the page is about. For this reason, SEOs and webmasters should diligently populate all pages with titles in order to score points with Google and other search engines.

But users are also happy to find out what the title is about. Because if the title is interesting, the click-through rate (also known as CLICK-THROUGH RATE is increased. If Google recognizes a high CTR, the content appears to be interesting. The ranking can increase.


How does Google display the title tag?

When a user submits a search query, they receive a list of search results (SERP) directly.

A glance at the first search result reveals that the URL of the page is listed first, with the title of the page appearing below it (in blue on Google). Directly below the title is a precise description of the page's content, also known as the meta description known as the meta description.

Google is guided by the title and description and thus assigns the topic relevance of the respective page, among other things. But this is also where the aforementioned click-through rate comes into play. If the title tag and description are interesting, more interested parties will click on them.


What happens to pages without a title tag?

If no title tag is assigned to a website, Google acts independently. The search engine creates its own title, which often has little to do with the actual content and appears truncated. At the same time, the missing title tag has a negative effect on the ranking.

However, users also pay little attention to search results with missing or automatically generated title tags. As a result, they are less likely to click on the result, which results in a poor click-through rate.


What does a good title tag look like?


Here are a few tips on what a good title tag looks like:


The Title Tag...

  • ...explains what the respective page is about
  • ...for which target group the site is suitable
  • ...which domain name and/or which trademark is involved here


The use of the relevant keyword for the page must also be included. This counts as a ranking signal for search engines to determine the relevant topic and to be able to classify the page correctly.

It is also important to know that the keyword to be optimized should be at the beginning of the title if possible. This can have a positive influence on the ranking.

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Conclusion on the title tag

If SEOs and webmasters have not yet defined a title tag for some pages, they should do their homework as soon as possible. Because this tag shows both search engines and users what a page is about. This can have a positive effect on ranking and user experience.


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