SEO glossary: User experience (UX)

In a nutshell: What is user experience (UX)?

The user experience (UX) is the user experience that a visitor has when browsing a website or app. Such a user experience can be both positive and negative. If the latter is the case, a corresponding optimization should be carried out.


What is the user experience?

The term user experience translates as "user experience" or "user experience". It is abbreviated to "UX". When a user is on a website or app, they interact with it. For example, they open other subpages, look around the menu or use any function.


Depending on how satisfied the user is, this results in a certain user experience, which depends on various factors. This can be either positive or negative.


The goal of an SEO and website operator should always be to create a predominantly positive user experience for visitors.


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What is the difference between user experience and usability?

In many places, user experience is equated with usability or used as a synonym. Unfortunately, this is not entirely correct.


This is because usability is purely objective user-friendliness and ease of use. User experience, on the other hand, describes purely aesthetic and emotional characteristics. For example, if a website is attractively designed and easy to use thanks to its numerous functions, positive emotions are evoked.


Nevertheless, the two terms are closely related. In other words, user experience is an extension of usability, so to speak.


What goals does the user experience pursue?

When a user visits a website or uses an app, certain effects and experiences are created. The aim is for the user experience to be positive. The user feels comfortable. This can result in a better perception of a brand.


However, this also increases the chance that a user will recommend a site to others. The bottom line is that the better brand perception and recommendation rate result in more sales and profit.


For this reason, website operators and SEOs should always strive to ensure that users stay on a website or app for as long as possible. Negative experiences should always be avoided in order to keep the bounce rate low. The primary goal is therefore for the user to find what they are looking for as quickly as possible.


How is a good user experience (UX) achieved?

Important features that lead to a good user experience are listed below:


  • Both technical factors and an appealing design are must-haves. They basically ensure that users feel comfortable and that the WITHDRAWAL RATE remains low.
  • How do I address my users? Depending on the company or type of project, you should decide on a specific approach for communicating with your users. Keep it the same in other areas such as social networks.
  • Offer entertainment! You should at least fulfill the experiences of your users. But it's even better if you exceed them. With such surprise effects, you ensure that you stand out from other providers. This is how you create recognition value.


Tip for SEOs: If your users like to stay with you and the user experience (UX) is good, this has a positive effect on dwell time and bounce rate. Search engines such as Google are also seeing this upward trend. This allows you to climb up the rankings.


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Conclusion: What is the user experience?

An outstanding user experience (UX) is crucial for the success of a website. It not only influences usability, but also emotional aspects that shape the user experience. An effective UX strategy increases dwell time, improves brand perception and encourages referrals, which ultimately leads to higher sales and profits.

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