SEO Munich: Agency for search engine optimization from the Bavarian capital

Our team of experienced SEO specialists offers you comprehensive SEO analyses and develops customized strategies to improve the visibility of your website in the search engines. We take the time to understand your business goals and target audience in order to develop a targeted optimization strategy.

We conduct thorough keyword research to identify the most relevant search terms for your business.

Our experts analyze your website for technical errors and optimize it for better performance. We also examine the content of your website and help you to create high-quality content that is attractive to both users and search engines.

We offer professional on-pageand off-page optimization services to ensure that your website is optimally optimized both internally and externally.

With on-page optimization, we optimize your meta tags, URL structure, internal linking and other important elements of your website. Our off-page optimization includes building high-quality backlinks from trusted websites in your industry.

As a small company, we know how important it is to maintain personal contact with our customers. That's why we offer you a personal contact person who will accompany you throughout the entire process.

Our team of SEO specialists are on hand to answer your questions and help you implement your SEO strategy. We take the time to understand your goals and needs and develop individual solutions that are tailored to your company.

We believe in transparency and want to make sure that you are informed about the progress of your SEO campaign. That's why we offer regular monitoring and detailed reports on your website's performance in the search engines.

Our special measurement tools allow us to track the success of your keywords over time. We analyze the traffic on your website and show you how your ranking has improved.

Unlike when commissioning a conventional SEO agency, with our work you always have a central point of contact for all your concerns. As SEO experts from Munich with many years of experience, we are the ideal partner for improving your rankings in search engines, optimizing your conversion rates for advertisements and increasing your sales!

When you commission our team of SEO experts for your SEO goals, you benefit from a flat communication hierarchy and highly individualized SEO support and sophisticated strategies - UptoDate 2023 . While most SEO agencies tend to focus on mass processing of customers, we focus on the cornerstone of marketing success: individuality & results!

• What rankings does your website have in the search engines?

• What is the conversion rate for advertisements?

• Are backlinks available? If yes: What is the quality of the link building?

• Do you use local SEO? Does local SEO make sense in your case?

As these questions show: We start our services by recording the current status quo of your entire web presence. Our SEO audit answers the above questions and many more. Adapted to your needs or the needs of your company, we advise you on the SEO measures that make sense in your individual case.

Our advice and your decisions result in numerous ideas and the design of a customized SEO strategy for you - as tailored and precise as standard agencies rarely if ever do. The designed strategy contains measures that we implement and with which we help you to achieve more success in search engines and advertisements:

• Increase your conversion rate on various advertising platforms

• Generate traffic to your website

• Increase your turnover

• Increase your organic rankings in the search engines

• Optimizing the visibilityof your company in a specific region (keyword: local SEO)

All this is possible! Thanks to our wide range of services, we are able to help your company or you as an individual with your web project in all areas of search engine optimization. Get an impression of our services!

SEO is an indispensable discipline in online marketing. Maximum success for your web project can only be achieved if all the necessary search engine optimization measures are taken - we are at your service for this. We specialize in the following backlink buildingwhich, according to Google, is one of the most important ranking factors.

Our services at a glance:

• Keyword research/keyword analysis for copywriting, text optimization and advertisements

• Technical SEO for the correct integration and presentation of your texts and other content

• Local SEO for more visibility in your region and/or city

• MyBusiness listings on Google and other search engines for companies with local locations

• Learn and implement yourself: SEO workshops in my casual location in Munich

• Remote SEO consulting: For individuals and/or for companies and their employees

• Placement and monitoring of advertising campaigns

• Listing in premium directories to improve off-page SEO

• Monthly ongoing SEO support for sustainable improvement and maintenance of top rankings

• Building backlinks with a high-quality and diversified backlink profile

We provide customers with all conceivable search engine optimization services from a single source. Unlike many other service providers, we are able to offer you first-class copy writing. We have the right partners for this, who have experienced authors on staff and can commission them to write texts in various specialist areas.

Contact us now and take the first step on your way to success in your search engine optimization!

If you would like to find out more about the services or search engine optimization in general, we will provide you with informative content in the following paragraphs. You will find out what the tasks of an SEO agency are. You can also get all these services from us - with the unbeatable advantage that working with SEO freelancers is much closer and more promising!

A competent SEO agency is capable of fulfilling all areas of search engine optimization. The sub-areas of search engine optimization are fundamentally divided into on-page SEO and the off-page SEO subdivided. On-page SEO includes all work that is carried out on your website, while off-page SEO includes all SEO measures outside of your website.

The table shows you which services belong to on-page and off-page SEO. All of these services can be booked flexibly by the clients of an SEO agency. The agency usually starts by assessing the client's needs. An SEO strategy is then drawn up. This strategy sets out which optimization measures the customer needs and which services make sense.

Based on the SEO agency's design, the customer decides which services to use. It is precisely these services that the SEO agency from Munich carries out for the customer. In the following sections, you can find out what characterizes the individual SEO measures and why the measures may also be important for you.

For websites and advertisements: Analysis and integration of keywords

Keywords form the basis of search engine optimization. Each subpage of a website is written for a specific keyword. This keyword is referred to as the main keyword. The pages specially designed for advertising (landing pages) are also geared towards a main keyword. It is, so to speak, the theme of a page.

Before advertisements are placed on Google(Google Ads) and other search engines, a thorough keyword research / keyword analysis must be carried out. The same applies to the creation of new subpages for the website. On each page, the keywords are a decisive influencing factor for visibility. In addition to the main keyword, there are a number of secondary keywords that are related to the main keyword and are also relevant.

An agency makes use of analysis programs, the so-called keyword tools. The more professional the SEO agency in Munich is, the more tools it uses to generate a wide range of data on the main and secondary keywords. Among other things, the tools analyze the following data for the main keyword entered:

• Search volume: Number of monthly search queries by users

• Keyword Difficulty/Competition: Assessment of how difficult it is to achieve top rankings on Google with the analyzed main keyword

• Search intention: Assessment of what content users would like to receive for the main keyword; i.e. whether a sales page with products, an informative blog article, etc.

• Cost estimates for advertisements: Indication of the cost per click (CPC) and, if applicable, further cost details for Google Ads and possibly for advertising in other search engines

• Suggestions for additional keywords: secondary keywords, questions and other relevant topics or keywords that should be mentioned in connection with the main keyword

The keyword analysis makes it easier to calculate the budget for ads on Google Ads and other advertising platforms. Depending on the SEO tool, it is possible that in addition to the cost estimates for Google Ads, cost estimates for advertisements in other search engines (e.g. Bing Ads; Yahoo Ads) are also provided. By using several SEO tools, professional SEO consultants enable their clients to make highly accurate budget calculations for advertisements in several search engines.

Apart from the advertisements, the keyword analyses are decisive for the structuring of a website and the creation of subpages. Based on the analyzed secondary keywords and their relevance, it is easier to decide for which keywords separate subpages should be created.

Content marketing: finding and integrating the right content

Google employees communicate it clearly and unambiguously: "Content" is the most important factor for visibility in Google search results. The same applies to other search engine operators such as Bing, Yahoo and others, as they also rank websites with high-quality content higher than websites without good content.

But what is high-quality content anyway? This differs with the respective main keyword and depends largely on the search intention search intention. Companies that operate an online store and create subpages for individual products are often dependent on main keywords with a purchase intention. Here it is important to include sales articles and to write product descriptions with transactional main and secondary keywords. For other search intentions, the focus is on other main and secondary keywords and other content.

All in all - regardless of the search intention and keywords - the old maxim in online marketing still applies: "Content is king!" The higher the quality of the text on a website, the better it will rank on Google and other search engines. Content marketing has therefore long since become an indispensable cornerstone of search engine optimization and online marketing as a whole. The creation of keyword-optimized texts with high-quality content is particularly important here.

Some SEO consultants offer copywriting as part of a holistic service, but this is generally not part of the remit of SEO experts. For text creation, clients either consult an online marketing agency or, which is much better for text quality, a specialized content agency.

Because SEO agencies are aware of the enormous importance of content marketing, they usually cooperate with content agencies or authors. This saves clients of an SEO agency in Munich from having to search for authors or agencies to create texts on their own. If you work with a professional SEO agency, all you have to do is tell them that you need copywriting for your website in addition to SEO services. You will then be forwarded directly to the right service provider to create high-quality texts for your website.

Top-maintained website through on-page SEO and technical SEO

The analysis and integration of keywords as well as the provision of high-quality content can only have a positive effect on visibility on Google, Bing, Yahoo etc. if the entire website can be read perfectly by the crawlers. There is on-page SEO and technical SEO for a technically correct presentation of websites.

Technical SEO is an aspect of on-page SEO that specifically includes technical measures. Technical SEO includes the following optimization measures, among others:

• Defining a structure and creating a sitemap to make it easier for search engine algorithms to crawl and index pages

• Naming of URLs

• Purchase of an HTTPS certificate

• Checking and, if necessary, correcting the crawlability and indexing of websites

• Optimization of page loading speed through technical optimization measures

• Checking and, if necessary, correcting the functionality of internal and external links

• Setting up redirects and HTTPS status codes

• Assignment of a title tag and metadata

Not every SEO agency in Munich is capable of carrying out these technical measures. The more technical it gets, the higher the demands on technical knowledge - this is where the wheat is separated from the chaff, because true SEO experts are able to carry out all technical optimization measures. For example, they can use special tools to compress images and thus optimize the loading speed of a page.

In addition to technical SEO, on-page SEO mainly includes services relating to the creation and preparation of texts: It is important for SEO agencies and their customers to receive excellent texts as a good template for search engine optimization. Key requirements for high-quality text are the inclusion of keywords in an adequate density(keyword density), the inclusion of keywords in the headings and subheadings, the inclusion of questions and answers (FAQ) and a varied text design with images, tables, bulleted lists, a logical structure with subheadings and other elements.

Off-page SEO through link building and, if necessary, local SEO measures

Off-page SEO does not include nearly as many measures as on-page SEO. For companies that do not have a local site (e.g. office; store; hotel), off-page SEO only consists of link building. The aim of link building is to generate backlinks. Backlinks are all links that lead from external websites to your website. Alongside the provision of high-quality content on your own website, the generation of backlinks is the second most important ranking factor for Google.

Why are backlinks so important? Google and the operators of other search engines regard backlinks as a recommendation. This is based on the following assumption: Other website owners find that the quality of a certain subpage is high and place the link there. This external link leads the users and crawlers of the search engines to your website - on the one hand, this gives you more visibility and traffic through the additional visitors and, on the other hand, is seen by Google, Bing and Co. as an indication of good content on the linked website.

Generating backlinks is anything but easy. Professional SEO consultants are familiar with various strategies for building backlinks (e.g. guest articles, forum links, business directory entries) and help you select and implement the right measures. A professional SEO agency in Munich also makes sure that your backlinks contain the right attributes (preferably dofollow attribute) and are not harmful. In the case of toxic backlinks that could have a negative impact on your visibility, professional service providers are able to have these links deleted using tools such as the Disavow tool.

In addition to link building, there are some off-page SEO measures that are suitable for companies to a limited extent. Entries in online business directories, for example, are another measure for generating backlinks, although these backlinks are rather weak. For companies from certain sectors for which online business directories exist, an entry in these directories is at least an option to attract additional visitors to your own website.

Much more promising are the Google MyBusiness entriesThese are extremely useful in the context of local SEO (measures for local search engine optimization). Companies with a local location enter their address, contact details and a link to their website here. If users carry out a local search on Google with the search term "SEO agency Munich" or "SEO Munich", for example, the companies in the state capital, in its vicinity or in the region are displayed. This measure provides companies with better visibility straight away, even if their own website has weaker rankings. In addition to Google, other search engine operators (e.g. Bing; Yahoo) also offer the feature for business listings with address, contact details and links to the website.

Munich has a highly competitive market with many competitors. In order to stand out from the competition and be successful, companies in Munich need to optimize their online presence. This is where search engine optimization (SEO) comes into play.

Majority of Munich consumers use the internet to research before making a purchase

The majority of consumers use the internet for research before making a purchase decision. When potential customers are looking for products or services, it is crucial that your company is visible in the relevant search queries. By ranking well in search results, you increase the likelihood that potential customers will click on your website and discover your products or services.

A good ranking for local search queries increases visibility in the region

As Munich is a regional market, it is particularly important to rank well for local search queries. Many people search online for local businesses such as restaurants, hairdressing salons or craft businesses. By optimizing your website for local search terms, you can ensure that your business is displayed for these queries and thus attract more local customers.

SEO enables you to address your target group in a targeted manner

With SEO, you can tailor your marketing strategy to your target group. By using relevant keywords and creating content that is tailored to the needs of your target audience, you can attract potential customers and get them to visit your website. SEO also allows you to analyze your target audience in more detail and understand which search terms and content are most relevant to them.

The world of SEO can be complex and requires expertise as well as continuous adjustments to the ever-changing algorithms of search engines. Businesses in Munich can benefit from the advantages of a professional SEO agency. An experienced agency has the expertise and resources to develop and implement an effective SEO strategy for your business.

They can help you with keyword research, optimizing your website content and building quality backlinks. Overall, SEO is of great importance for companies in Munich.