SEO Glossary: Online Marketing

In a nutshell: What is online marketing?

Online marketing is a form of digital marketing. It is used to position brands, companies or offers on the digital market. This makes it possible to sell products or services, for example.


What is online marketing?

With the help of online marketing, companies can position themselves better on the digital market. Various marketing instruments such as communication policy or product distribution are available for this purpose.


As the name suggests, digital marketing takes place purely online, i.e. on the Internet.


Example: Operators of online stores want to convert interested parties into customers in order to sell their products. To do this, they use online advertising and email newsletters, for example.


Individual online marketing strategies are created in order to achieve the best possible success. Among other things, target groups are defined and specifically addressed in order to achieve the best possible success.


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What are the goals of online marketing?

Before the actual online marketing can begin, goals must first be defined.


The following categories and areas are used:




  • Collect e-mail contacts
  • Interested parties fill out contact forms
  • Telephone calls to interested parties




  • Interested parties buy a product or order a service
  • For example in the online store
  • Orders can also be placed by e-mail, telephone and the like




  • Websites are optimized for brand names and brand terms. This generates organic traffic, which increases visitor numbers in the long term
  • In-house brands are mentioned in social media, on blogs or in forums




  • Companies respond to the needs of their customers
  • Feedback is possible via social media, comments and the like
  • How high are bounce rates and the average visit time? This can also be addressed accordingly.


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What online marketing measures and tools are available?

Important online marketing measures and tools are listed below:


Search engine marketing (SEM)


  • The search engine marketing includes all online marketing measures to increase the findability of a website
  • The majority of all Internet users now use search engines to look for information about products, companies and the like.
  • Search engine marketing has developed into a very important tool.
  • Search engine marketing is divided into search engine optimization (SEO) and search engine advertising (SEA)


Search engine optimization (SEO)


  • Search engine optimization includes all measures and activities to achieve higher positions in search engine results
  • As a result, organic traffic increases and the number of visitors rises. on-pageand OFF-PAGE OPTIMIZATION


Search engine advertising (SEA)


  • Search engine advertising involves placing ads in the search engine results. This is paid advertising.
  • Such advertisements are clearly visible and positioned higher up. It is also possible to display ads only for certain search terms.
  • This makes it possible to precisely define the target group. The ads are only seen by people who are interested in a specific topic.


E-mail marketing


  • Email marketing is the counterpart to traditional advertising brochures that land in your letterbox
  • Interested parties and regular customers are informed about important information, services and products at regular intervals
  • Long-term customer loyalty is possible with email marketing


Other elements in online marketing:


  • Websites Online advertising
  • Social Media Marketing
  • Affiliate marketing


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Conclusion: What is online marketing?

Online marketing will continue to be one of the most important forms of marketing in the future. It is an excellent way for companies to reach interested parties and customers to inform them about themselves, their services and products. Various measures and instruments are used for this purpose.

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