SEO Glossary: Off Page SEO

 

What exactly is off-page SEO?

Not only on-page optimization plays an important role in SEO. Off-page SEO should not be neglected either. This sub-area includes all measures that take place outside of a website. This includes, among other things LINKBUILDING. This involves setting external links that link to your own website.

 

But social signals are also an important component. Here, social media accounts are opened on Facebook, Twitter and the like and post at regular intervals about a company's activities, for example.

 

Last but not least, brand marketing should not be underestimated. Whether blog, company website or online store: Good positions are possible with the right brand.

 

If all these factors are taken into account in off-page SEO, positive developments in the ranking can certainly result.

 

 

Why is off-page optimization important?

If SEOs want to operate successful search engine optimization, both off-page and on-page SEO are important. Both complement each other, so to speak, with off-page being more responsible for the reputation of a website. This is because it is the only way to get recommendations from links that point to your own domain, for example. From the point of view of search engines such as Google, this is a positive signal that can lead to a better ranking.

 

Anyone who thinks that it is enough to make the greatest effort on the on-page while neglecting the off-page will unfortunately fall by the wayside.

 

Which elements are part of off-page SEO?

 

Basically, off-page SEO can be divided into three different elements. These are explained in more detail below:

 

Link building

 

• When link building, SEOs aim to obtain as many backlinks as possible from various high-quality domains. There are various options available for this.

 

• It is important to build up a natural link profile. In other words, it builds up purely organically without any additional help. If users find content on the website interesting, it is recommended independently, which creates links.

 

• Google keeps a close eye on backlinks and evaluates them. Factors such as link text, number of links and link position play an important role here. But the strength should not be neglected either.

 

 

Reputation, PR and brand management

 

• Reputation, PR and brand management can also be an important part of off-page SEO. This is especially true for companies that have authority. For example, the name of a company or its products are increasingly searched for.

 

• If a brand is in demand, this is also referred to as brand awareness

 

• However, a high dwell time and low bounce rate are also important signs that users enjoy visiting the website and find its content interesting

 

Social Signals

 

• Signals from social networks such as Facebook, Twitter, Instagram etc. also play a role. Website owners should therefore secure an account on well-known platforms.

 

• Are events reported on the platforms at regular intervals? How well is this content received in the form of likes, shares and comments?

 

• Even though social signals are somewhat controversial among many SEOs, they should not be neglected under any circumstances