SEO Glossary: Online Marketing - Everything you need to know!

Table of contents


In a nutshell: What is online marketing?

Online marketing is a digital form of marketing. It is used to position brands, companies or offers on the digital market. This makes it possible, for example, to sell products or services.

What is online marketing?

With the help of online marketing, companies can be better positioned on the digital market. Various marketing instruments are available for this purpose, such as communication policy or product distribution.

As the name suggests, digital marketing is done purely online, i.e. on the Internet.

Example: Operators of online stores want to convert prospects into customers in order to sell their products. For this purpose, they make use of online advertising and the sending of e-mail newsletters, for example.

Individual online marketing strategies are created to achieve the best possible success. Among other things, target groups are defined, targeted and thus the best possible success is achieved.

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What are the goals of online marketing?

Before the actual online marketing can begin, goals must first be defined.


The following categories and areas are used:




  • Collect email contacts
  • Interested parties fill out contact forms
  • Phone calls to interested parties




  • Prospects buy a product or order a service
  • For example in the online store
  • But orders can also be placed by e-mail, telephone and co.


Branding, brand building


  • Websites are optimized for brand names and brand terms. This generates organic traffic .In the long term, the number of visitors increases
  • In-house brands are mentioned in social media, on blogs or in forums




  • Companies respond to the needs of their customers
  • Feedback is possible via social media, comments and co.
  • How high are bounce rates and the average visit time? This can also be addressed accordingly.

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What are the online marketing measures and tools?

Important online marketing measures and tools are listed below:


Search Engine Marketing (SEM)


  • The Search Engine Marketing Contains all measures in online marketing to increase the findability of a website.
  • In the meantime, the majority of all Internet users use search engines to search for information about products, companies, etc. This is why the
  • Search engine marketing has become a very important tool.
  • Search engine marketing is divided into Search Engine Optimization (SEO) and search engine advertising (SEA)


Search Engine Optimization (SEO)


  • Search engine optimization includes all measures and activities to achieve higher positions in search engine results
  • Consequently, the organic traffic increases, the number of visitors increases Basically, SEOs make use of the On-Page-and OFF-PAGE OPTIMIZATION


Search engine advertising (SEA)


  • Search engine advertising involves placing ads in search engine results. This is paid advertising.
  • Such ads will be highly visible and positioned higher up. Furthermore, there is the possibility to show ads only for certain search terms.
  • This enables a precise definition of the target group. The ads are seen exclusively by people who are interested in a specific topic.


Email marketing


  • E-mail marketing is the counterpart to classic advertising brochures that land in the mailbox
  • Interested parties and regular customers are informed at regular intervals about important information, services and products
  • Long-term customer loyalty is possible with email marketing


Other elements in online marketing:


  • Websites online advertising
  • Social Media Marketing
  • Affiliate marketing


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Conclusion on the subject of online marketing

Online marketing will continue to be one of the most important forms of marketing in the future. This is an excellent way for companies to reach interested parties and customers and inform them about themselves, their services and products. Various measures and instruments are used for this purpose.


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