SEO Glossary: Off Page SEO



In a nutshell, what is off-page SEO?

The off-page SEO is an important part of the Search Engine Optimization and the counterpart of the on-page optimization. It mainly involves measures that take place externally, i.e. outside a website. Link building is particularly worth mentioning here.

What exactly is Offpage SEO?

Not only the on-page optimization plays an important role in SEO. Off-page SEO is also not to be neglected. In this subarea, all measures that take place outside of a website come into play. This includes among other things the LINKBUILDING. Here external links are set, which link to the own website.


But social signals are also an important component. Here, social media accounts are opened on Facebook, Twitter and Co. and post, for example, at regular intervals about the happenings of a company.


Last but not least, brand marketing should not be underestimated. Whether blog, company website or online store: With the right brand, good positions are possible.


If all these factors are taken into account in off-page SEO, positive developments in ranking may well result.

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Why is offpage optimization important?

If SEOs want to operate a successful search engine optimization, both off-page and on-page SEO are important. Both complement each other, so to speak, whereby off-page is more responsible for the reputation of a website. This is because it is the only way to get recommendations from links pointing to one's own domain, for example. From the point of view of search engines like Google, this is a positive signal, which can lead to a better ranking.


So if you think that it is enough to make the greatest effort in on-page while off-page is rather neglected, you will unfortunately fall by the wayside.


What elements belong to the offpage SEO?


Basically, off-page SEO can be divided into three different elements. These are explained in more detail below:




  • In link building, SEOs have the goal of obtaining as many backlinks as possible from various high-quality domains. There are various options available for this purpose.


  • It is important to build a natural link profile. In other words, it builds up organically, without any assistance. If users find content on the website interesting, they are recommended independently, which creates links.


  • When looking at the backlinks, Google has a close eye and evaluates them. Factors such as link text, number of links and link position play an important role here. But also the strength is not to be neglected.


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Reputation, PR and Brand Management


  • Reputation, PR and brand management can also be an important part of off-page SEO. This is especially true for companies that have authority. For example, the name of a company or its products are increasingly searched for.


  • If a brand is in demand, this is also referred to as brand awareness.


  • But also a high dwell time and low bounce rate are important signs that users like to browse the website and find its content interesting.


Social Signals


  • Signals from social networks such as Facebook, Twitter, Instagram and Co. also play a role. Website owners should therefore secure an account on well-known platforms.


  • Are events reported at regular intervals on the platforms? How well is this content received in the form of likes, shares and comments?


  • Even if social signals are a bit controversial among many SEOs, they should still not be neglected at all


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Conclusion on the topic of off-page SEO

The Off-Page SEO is just like On-Page a very important component, when it comes to successful search engine optimization is concerned. This includes all measures that take place outside of a website. For example, backlinks, PR and social signals.


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