Buying backlinks: The guide to quality link buying

Have you ever heard of backlinks? If you are involved in search engine optimization (SEO), you have certainly come across this term. But what exactly are backlinks and why are they so important for companies? In this article, we take a look at buying backlinks and why more and more companies are using this strategy. Backlinks are links from other websites to your own. They serve as recommendations and signal to search engines that your website is trustworthy and relevant. The more high-quality backlinks you have, the better your website will rank in the search results. Why do companies choose to buy backlinks? Well, building a strong backlink profile takes a lot of time and effort. It can be difficult to get quality backlinks organically. Therefore, many companies resort to buying backlinks to accelerate their SEO success. The market for buying backlinks is diverse and constantly growing. There are various providers with different prices and offers. In Switzerland, the market for buying backlinks is also present. But before you decide on a particular campaign, you should carefully examine the various options and make sure that they suit your goals.

Factors and costs of a successful backlink strategy


Important factors in the selection of backlinks

When selecting backlinks, there are several factors to consider in order to obtain effective and meaningful backlinks for a successful backlink strategy. The right strategy can be crucial for business success. Here are some important factors to consider when selecting backlinks:


  1. Contextual backlinks: An important factor is the relevance of the linking content to your own topic or industry. Contextual backlinks from thematically relevant websites generally have a greater effect on search engine rankings.
  2. Quality of the linking website: The quality and authority of the website providing the backlink is also a crucial factor. Backlinks from high-quality and trustworthy websites have a greater impact on the ranking than those from low-quality websites.
  3. Natural link profile: A healthy and natural link structure is important to avoid unnatural link building. It is advisable to use different types of links like do-follow links, no-follow links, internal links etc.
  4. Most common sources of mistakes: There are also some common sources of backlink selection mistakes that should be avoided:
    • Purchased or manipulated links can have a negative impact on rankings.
    • Spammy or irrelevant links should be avoided.
    • Too many links from a single source can be considered suspicious.

Costs for high quality backlinks

The cost of high quality backlinks can vary depending on various factors. There is no set price list, as prices can vary from provider to provider and also depend on the quality and authority of the linking website. A successful backlink strategy usually requires a personal budget that matches the goals and needs of the business.


It is important to note that there are also free ways to get quality backlinks. This can be done, for example, by creating high-quality content that motivates other websites to link to your website naturally. However, it is often time-consuming and requires continuous work on your online presence.


In a free SEO strategy talk, we uncover untapped potential and develop a strategy to help you become more successful on Google. 

Google's stance on buying backlinks and what it means for websites

Google rankings play an important role in the success of a website. And when it comes to ranking, building backlinks plays a big role. But what is Google's stance on buying backlinks? In this section, we will look at Google's policies on purchased backlinks and discuss the implications of buying low-quality or unnatural links on websites. We will also explain why natural, high-quality links are so important.

Google's guidelines on the subject of purchased backlinks

Google has set clear guidelines regarding the purchase of backlinks. According to these guidelines, buying links with the aim of artificially improving a website's ranking is not allowed. Google considers such practices as a violation of their webmaster guidelines and may take appropriate measures.


It is important to understand that Google has advanced algorithms that are able to detect purchased or unnatural links. If a website has suspicious patterns of backlinks or suddenly receives a large number of low-quality links, there is a risk of Google penalizing it. These penalties can result in the website being demoted in search results or even completely removed from the index.


Effects of buying low-quality or unnatural links on websites.

Buying low-quality or unnatural links can have serious consequences for a website. Such links usually do not provide any real authority or relevance to the target website. Instead, they can affect the trust of Google and users.


If a website has many low-quality backlinks, this can lead to a ranking devaluation. Google evaluates websites based on their credibility and quality of content. However, if a website has low-quality links, it will be considered less trustworthy and the ranking may suffer.


In addition, there is a risk that purchased links violate Google's guidelines and lead to a manual action. This can cost significant time and resources to fix the problems and regain Google's trust.

More than 50,000 offers for high quality link buying

The world of link buying offers a variety of ways to enhance your website and improve your visibility in search engines. With more than 50,000 offers to choose from, you'll be spoiled for choice when it comes to finding the right professional link seller for your business.

Differences between different link buying service providers

When buying backlinks, it is important to understand the differences between the various link buying service providers. Each provider has its own offering and benefits. Some offer an extensive portfolio of high-quality backlinks for a high-ranking website, while others offer a large portfolio with a wide range of links.


A professional link seller will have an extensive portfolio that includes different types of backlinks. From single high-quality links to an extensive portfolio with many different options, you should be able to find the offer that best suits your needs.


Advantages of access to a wide range of offers

Having access to a wide range of link buying offers you many advantages. Here are some reasons why it makes sense to have access to an extensive portfolio:


  1. High quality: A large portfolio allows you to select high-quality backlinks that can help your website rank better in search results. These high-quality links come from trusted sources and can help you build authority.
  2. Helpful products: An extensive portfolio gives you the opportunity to try different types of backlinks and find out which ones work best for your business. You can test different strategies and analyze your results to get the best results.
  3. Increasing sales: By buying high-quality backlinks, you can direct potential customers to your website and increase your sales. A well-placed website in search results attracts more visitors and increases the chances of conversions.
  4. Fair prices: With a wide range of offers, you also have the opportunity to compare prices and find the best value for your money. A professional link seller will offer you fair prices for high quality backlinks.
  5. Many years of experience: Providers with a large portfolio often have many years of experience in the field of link buying.


I am known from big media such as Stern, GoDaddy, Onpulson & breakfast television and have already worked with over 100+ well-known clients successful on Google. 

Google rating

Based on 185 reviews

Trustpilot rating

Based on 100 reviews

The 5 most important German link broker platforms at a glance

What are link broker platforms?

Linkbroker platforms are online marketplaces where you can buy backlinks. These platforms offer a variety of ways to acquire high-quality links for your own website. Below we present the five best German link broker platforms that can help you improve your search engine optimization.


Infographic on the top 5 German link broker platforms is a renowned platform for buying backlinks. With an extensive portfolio of high-quality link sources, this website offers an effective way to improve your website's backlink profile and increase your visibility in search engine results.

The Linked Portfolio

A major advantage of is that they have a wide range of linked websites. This diverse link profile allows you to acquire links from different industries and niches. By selecting strong and thematically relevant sources, you can ensure that your backlinks have a positive impact on your ranking.


Oliver E. Bahm - The Publisher

Another reason why is so popular is the cooperation with the experienced publisher Oliver E. Bahm. As an expert in link building, he has built an extensive network and works closely with various publishers. This partnership ensures high quality links from trusted sources.


No bad neighborhoods

An important consideration when buying backlinks is the quality of the source. Poor neighborhoods or links from low-quality websites can have a negative impact on your own ranking. At, care is taken to ensure that only links from reputable and thematically relevant sources are offered. This minimizes the risk of linking to a "bad neighbourhood".


The advantages of buying backlinks

Buying backlinks can have many benefits for your website. Here are some reasons why it is worth investing in link building:


  • Improve ranking: by acquiring high-quality backlinks, you can improve the ranking of your website in search engine results.
  • Increase visibility: By linking to trusted sources, you increase the visibility of your website and attract more organic traffic.
  • Building Authority: High quality backlinks show search engines that your website offers valuable content and is considered trustworthy.
  • Increase traffic: By buying backlinks, you can direct targeted visitors to your website and thus increase traffic.

The website offers a variety of tools and services around the topic of buying backlinks. With these tools you can optimize your website specifically and improve your visibility in the search engines. In addition, offers a high domain authority, which means that the backlinks from this site are particularly valuable.

Tools to optimize your website provides you with various tools that you can use to effectively optimize your website. These tools help you to find high-quality backlinks and build them in a targeted manner. There are different options available to you:


  • Backlink Analysis: With this tool you can check the quality of your existing backlinks. You will get detailed information about the origin of the backlinks, their quality and relevance for your website.
  • Keyword researchTargeted keyword research is crucial for building high-quality backlinks. offers a tool with which you can find relevant keywords for your website.
  • Competitor analysis: In order to be successful in the area of backlinks, it is important to keep an eye on the competition. With's competitive analysis you can find out which backlinks your competitors are using and use this information for your own link building.

High domain authority

A high domain authority is an important factor when selecting sites from which you want to buy backlinks. has a high domain authority, which means that the backlinks from this site are particularly valuable. A high domain authority shows that is considered a trustworthy and relevant source by search engines.


By buying backlinks from you can make sure that your website will gain reputation and visibility. The backlinks from will help you to be found better in the search engines and bring more organic traffic to your website. is a platform that allows you to buy backlinks for your website. If you are looking for a fast and effective way to improve your search engine rankings and drive more traffic to your website, then might be just what you are looking for.

What are backlinks?

Before we take a closer look at, let's first clarify what backlinks actually are. A backlink is a link from another website back to your own website. These links serve as recommendations or referrals and have a great impact on the ranking of your website in search results.


There are different types of backlinks, including standard backlinks, follow backlinks and dofollow backlinks. Standard backlinks are simply normal links from one page to another. Follow backlinks are those links that Google follows and thus includes in the ranking of your website. Dofollow backlinks are special follow links where the linkjuice - the value of the link - is passed on to your website.


How does work?

At you can choose from a variety of different types of backlinks. Whether content backlinks or strong topic-relevant Rocket backlinks - here you will surely find the right one for your needs.


One of the main features of is the possibility to analyze existing backlinks. With this feature you can determine what kind of links are already pointing to your website and how strong they are. This can help you understand where there is room for improvement and where you are already in a good position.


It is important to note that buying backlinks can also entail risks. When buying backlinks, you should make sure that they come from reputable sources and are relevant to the topic. offers high quality links that can help your website, but it is still advisable to be careful and not buy links from questionable or "high-risk" domains.


Why should you use

The main advantage of is that it allows you to acquire quality backlinks for your website. These links can help improve your website's search engine ranking and drive more traffic to your site.

The importance of backlinks in SEO is undisputed. To improve the visibility of a website in search engine results, it is often advisable to buy backlinks. A trustworthy source for high-quality backlinks is



  1. Expertise in SEO: is a renowned platform that specializes in the topic of SEO. The team behind it has extensive knowledge and experience in the field of search engine optimization.
  2. Premium quality: The offered backlinks are of high quality and comply with the current guidelines of search engines like Google. Buying these premium quality backlinks will positively influence the ranking of your website.
  3. Variety of choice: offers a wide range of different backlink packages tailored to different needs and budgets. You can choose the package that best suits your requirements.
  4. Easy ordering process: The ordering process at is designed to be simple and user-friendly. You can easily select and order your desired backlinks online.
  5. Transparent pricing: At there are no hidden costs or unclear prices. The prices for the different backlink packages are presented transparently, so you know exactly what you are getting.

SEO premium backlinks for optimal results

The SEO premium backlinks from are especially recommended when it comes to improving your website's ranking. These high-quality backlinks come from trusted sources and have a strong authority on the Internet.


By buying SEO premium backlinks, you can significantly increase the visibility of your website in search engine results. These backlinks are considered a trust signal for search engines and help your website to be considered relevant and of high quality.


With SEO Premium backlinks from you invest in sustainable growth of your website in organic search. is a renowned backlink agency that specializes in professional backlink building. With its extensive know-how and years of experience, the agency helps companies improve their visibility on the Internet and increase their search engine rankings. In this section, we will go into more detail about the link agency's services and why it is a trustworthy choice for buying backlinks.

The link agency with expertise is an experienced agency in the field of backlink building. It has a qualified team of SEO specialists who are well versed with the latest developments in the industry. As a professional agency, they understand the importance of quality backlinks for a successful SEO strategy.


The sale of high quality backlinks

The main service of is to offer high quality backlinks. These links come from trustworthy websites that are thematically relevant and have a good reputation. When buying these backlinks, companies can be sure that they will receive high quality references that can positively influence their ranking in search engines like Google.


Advantages of a linked website

A linked website can offer many advantages. By buying high quality backlinks at your website can:


  1. Generate more traffic: When your website is linked to by others, it increases the likelihood that users will click on it and visit your site. This can increase traffic to your website.
  2. Improve search engine ranking: Backlinks are an important ranking factor for search engines like Google. When your website is linked to by high-quality websites, it signals to search engines that your site is relevant and trustworthy. This can help you rank higher in search results.
  3. Increase the authority of your website: If your website is linked to by reputable websites, this gives your site a certain authority and credibility. This can lead to users perceiving your company as competent and reliable.


In a free SEO strategy talk, we uncover untapped potential and develop a strategy to help you become more successful on Google. 


Why SEOs buy backlinks and good reasons for it

Increase visibility in search engines

Increasing visibility in search engines is a crucial factor for the success of a website. By buying backlinks, SEOs can significantly improve their visibility. Backlinks are references from other websites to one's own page. Search engines like Google evaluate these references as recommendations and see them as a sign of the relevance and quality of a website.


By buying high-quality backlinks, SEOs can optimize their position in search results. When a renowned website links to one's own, this signals to search engines that one's own page is also relevant and trustworthy. This increases the probability that the website will be prominently displayed for relevant search queries.


However, it is important to note that not all backlinks are the same. Quality is the main focus here. Buying low-quality or spammy backlinks can even have negative effects and lead to penalization by search engines. Therefore, SEOs should carefully choose which backlinks to acquire and make sure that they come from reputable sources.

Improvement of the organic ranking

The organic ranking of a website significantly influences its success on the Internet. By buying high-quality backlinks, SEOs can improve their ranking and thus generate more organic traffic.


Search engines consider various factors when evaluating rankings, including the number and quality of backlinks. The more high-quality backlinks a website has, the more likely it is to be displayed higher up in the search results. This leads to a higher click-through rate and thus more visitors to your own site.


However, it is important to emphasize that buying backlinks alone is not enough to achieve a good ranking. A holistic SEO strategy with high-quality content, technical optimization and other measures is also required. The purchased backlinks should be considered as a supplement to the overall strategy.


Increase domain authority

Domain Authority (DA) is a measure of the authority and trustworthiness of a website. It is influenced by various factors, including the number and quality of backlinks.


By buying high-quality backlinks, SEOs can increase their domain authority.

Guide to the successful purchase of backlinks

Buying backlinks can be an effective way to improve your website's ranking and generate more traffic. However, it is important to approach the process carefully and follow the right steps to ensure that the purchased backlinks are of high quality and relevant. In this section, we will give you a guide with the necessary steps for a successful backlink purchase.

Choosing the right providers and offers

The first step in buying backlinks is to choose the right providers and offers. There are many companies that offer backlinks for sale, but not all of them are trustworthy or offer quality links. Here are some best practices for choosing the best providers:


  1. Research: Conduct thorough research to compare different providers. Read customer reviews and testimonials to get a better understanding of the reliability and quality of each company.
  2. Link sources: Make sure the provider has credible link sources. High-quality backlinks should come from websites that are relevant in your industry and have a good reputation.
  3. Package options: Review the provider's various package options. Make sure they meet your specific needs. A good provider should offer different packages that cover different requirements and budgets.

Checking the quality and relevance of backlinks

After you have selected a provider, it is important to check the quality and relevance of the purchased backlinks. Here are some steps you can take:


  1. Analytics tools: Use analytics tools like Ahrefs or SEMrush to check the quality of backlinks. These tools provide detailed information about the value of a link, such as Domain Authority or Trust Flow.
  2. Relevance: Make sure the backlinks you buy are thematically relevant to your website. A link from an irrelevant website can do more harm than good to your ranking.
  3. Natural link profile: Make sure that the link profile of your website looks natural and does not consist only of purchased backlinks. A healthy link profile contains a mix of natural and purchased links.

Guaranteed placement on page 1 in Google

Guaranteed placement on page 1 in Google is the goal of many companies and website owners. There are several ways to achieve this goal. In this section, we will discuss important factors that can influence the placement, as well as some cautions against unrealistic promises.

Ways to achieve a guaranteed ranking on page 1 in Google

When it comes to achieving guaranteed page 1 placement on Google, there is no magic formula or simple push of a button. It requires hard work, strategic thinking and field-tested SEO techniques. Here are some ways you can increase your chances:


  1. Optimize your website: A well-optimized website is an important factor for good rankings in Google search results. Make sure that your pages contain relevant content and that the technical structure of your website is search engine friendly.
  2. Create high-quality content: High-quality content is crucial for good Google rankings. Regularly publish informative and engaging content that meets the needs of your target audience.
  3. Use backlinks: Backlinks are still an important ranking factor for Google. Make sure that other high-quality websites link to your content. However, you should be careful and not rely on buying backlinks.
  4. Take into account the current conditions: Google regularly changes its algorithm to improve the quality of search results. Stay up to date on these changes and adjust your SEO strategy accordingly.

Important factors that can influence the placement

When looking for a guaranteed page 1 ranking on Google, you should consider some important factors that can affect your rankings:


  1. Relevance of content: Google evaluates the relevance of your content for specific search queries. Make sure your pages meet users' needs and contain relevant keywords.
  2. Backlinks from authoritative websites: Backlinks from highly reputable websites can improve your ranking.


Register now and receive regular tips from the experts. 


Advantages of link buying for SEO optimization

Buying backlinks offers numerous advantages when it comes to improving the SEO optimization of a website. Compared to natural link building, link buying can deliver faster results and enables targeted control of the backlink profile. This can improve search engine rankings organically in the long term.

Faster results compared to natural link building

When it comes to improving a website's search engine ranking, time is often of the essence. While natural link building takes time and patience, buying backlinks can provide much faster results. By acquiring high-quality backlinks from trusted sources, a website can gain authority in a short period of time, thereby improving its ranking.


In addition, link building service providers often offer various packages that can be selected according to need. This enables even more targeted optimization of search engine rankings and saves valuable time in the manual search for suitable websites for natural link building.


Targeted control of the backlink profile

Buying backlinks also offers the advantage that the backlink profile of a website can be controlled in a targeted manner. By focusing on high-quality links that thematically fit one's own website, one can ensure that the profile has a positive influence on the ranking. By selecting the right anchor texts and placing the links on relevant pages, the backlink profile can be further optimized.


Another advantage of buying links is the possibility to control the growth of the backlink profile. Instead of waiting for natural links to emerge organically, buying backlinks allows you to accelerate growth and get results faster.


Improvement of search engine rankings

The main advantage of link buying is that it leads to the improvement of search engine rankings. Through the targeted building of high-quality backlinks, a website can sustainably improve its ranking in search results. This leads to higher visibility and more organic traffic.


Selection of the best backlink offers for top rankings

When deciding to buy backlinks, it is crucial to choose the best deals. Here are some criteria that can help you find quality and suitable backlinks:

Evaluation of offers based on quality and relevance


  1. Backlink quality: Make sure that the backlinks offered are of high quality. Mitigate the risk of low-quality backlinks by working only with trusted providers.
  2. Topic relevance: Make sure that the backlinks offered are relevant to the topic of your website. Search engines rate links higher if they match the content of the linked page.
  3. Naturalness: Select offers that provide natural backlinks. Avoid buying links that may appear unnatural or manipulative.

Tips for maximizing the benefits from buying backlinks


  1. German backlinks: If your target audience is mainly German-speaking, you should prefer German backlinks. These have a higher relevance and can improve your ranking in the local search results.
  2. Numerous backlinks: Aim for a large number of high-quality backlinks instead of just single links. A broad network of quality links can improve your ranking in the long term.
  3. Professional support: In some cases, it may be useful to hire a backlink professional to help you buy high-quality and topic-relevant backlinks.
  4. Editorial Backlinks: Go for editorial backlinks that come from reputable websites. This type of linking is considered particularly valuable by search engines.


Summary and importance of backlinks for SEO


In this blog post, we took an in-depth look at the topic of "buying backlinks". We have highlighted the various aspects of a successful backlink strategy, discussed Google's position on buying backlinks and presented the best German link broker platforms. We also explained the advantages of buying links for SEO optimization and provided instructions on how to successfully buy backlinks.


There is no question that high-quality backlinks still have a significant influence on the ranking of a website with search engines such as Google. Through the targeted purchase of quality backlinks, you can position your website better and gain more visibility on the Internet. Nevertheless, it is important to be aware that buying backlinks is not without risks and may violate the guidelines of some search engines.


If you decide to buy backlinks, you should do so carefully and choose reputable providers. Make sure that the links are thematically relevant and come from trustworthy sources. In addition, you should always aim for a balanced mix of purchased and organic links to ensure a natural link profile.


FAQs (Frequently Asked Questions)

Yes, buying backlinks is basically legal. However, certain guidelines must be observed in order not to violate the terms of use of search engines.

The cost of backlinks can vary greatly and depends on a number of factors, such as the quality of the links, the number of links you want, and the provider.

There are various platforms and agencies that offer to buy backlinks. It is important to thoroughly research the reputation and quality of the provider before making a decision.

Yes, buying low-quality or spammy links or violating search engine guidelines can have a negative impact on your website's ranking.

Yes, there are other ways to get quality backlinks, such as through link building strategies like guest posting or creating outstanding content that can generate natural links.


Table of contents:

Table of Contents

Share this post!

Further contributions

You might be interested

Specht GmbH: Your SEO & SEA specialists

Secure your free strategy meeting now