SEO Glossary: Domain Authority



In a nutshell: What is Domain Authority?

The Domain Authority tells how significant a website is for the topic it deals with. Accordingly, it can also be said whether a website is important in the course of a search engine optimization can also achieve good rankings.



What is Domain Authority?

Various factors play an important role in Domain Authority (also known as Domain Authority). Thereby both OnPageas well as OffPage factors are used. They are added up to a total value and ultimately result in the Domain Authority.


If webmasters want to know how well their project fits a certain theme, the Domain Authority is indispensable. Numerous SEO tool providers offer such an application, in which the domain is entered and verified. Afterwards, the corresponding rating is displayed.


Well-known tool providers include Ryte, OPR or Moz.


If a website is talked about authority, in the best case it has grown naturally and continuously. For this reason, with time, the authority also increases, so the website makes a name for itself. Age also plays an important role here. The older the domain is, the better the chances are. However, this does not mean that new domains also gain authority quite quickly.


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What factors influence the Domain Authority?


Below are all the OnPage and OffPage factors that can influence a Domain Authority:



OnPage factors for domain authority


  • How often do thematically appropriate keywords occur and how many URLs are there on a website?
    Are there any keywords in the titles of the URLs mention keywords?
    How is the page architecture of the domain set up and how is individual content linked internally?
  • Is there a sensible headline structure? And are important, topic-relevant keywords used here?
  • Come OLD TEXTS to be used?


OffPage factors for domain authority


  • Do more domains link to the project than the competition? (incoming links)
  • Are links created organically, i.e. naturally?
  • Do all inbound links come from trusted, high-quality domains with thematically identical or similar content?
  • Are there inbound links that also point to subpages?
  • Do inbound links exist from mentions in forums?


Where and how is the Domain Authority displayed?

Webmasters can find out how large the Domain Authority value is in well-known web analysis tools from various providers. Here they have to enter the domain name in the mask and retrieve the corresponding results.


With some Domain Authority Tool providers, it may also be necessary to perform a verification from the domain name. To calculate the authority of a domain, many providers use their own algorithm.


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Conclusion on the subject of domain authority

If you want to score points in search engine optimization and achieve good rankings, domain authority is essential. The higher the value, the better. Because the goal of the search engines is to rank high-quality, relevant and trustworthy domains in the SERPs high up in the SERPs. A look at the various OnPage and OffPage factors helps to increase the authority in the long term.



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