SEO Glossary: On-Page SEO - Everything you need to know!

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In a nutshell: What is On-Page SEO?

The On-Page SEO is an important part of the Search Engine Optimization. Here, all optimization measures are carried out that deal directly with the website. The elements include keywords, content and loading times.

What is Onpage SEO?

To achieve good rankings on Google and Co., on-page SEO is indispensable. Here, all measures are used that relate to content, technology and structure.

The goal of On-Page SEO is to achieve a better visibility in the SERPs (search results). But it should also create a positive user experience.

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Why is Onpage Optimization so important?

At regular intervals, well-known search engines such as Google are busy evaluating websites. Among other things, they examine whether this page is relevant for delivering certain results to users.

This is where on-page SEO comes into play, sending signals to search engines. For example, Google is shown which topic a website deals with.

Webmasters and SEOs should always strive to implement all the important points and elements of on-page SEO. Only in this way they ensure that the page is excellently optimized and achieves good rankings.

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What elements belong to ON-page SEO?

A look at on-page SEO shows that there are many different elements involved here. These are explained in more detail below:


Meta tags

  • These are markers in the HTML source code. They are important for signaling individual properties to search engines.
  • Known META-TAGS are Title, Description, Alt-Text and Img-Tag
  • It should be noted that not all meta tags are considered by search engines. They differ in their weighting and the associated ranking signals.



  • They play a particularly important role. This is because search engines use keywords to recognize relevance and what a page is about.
  • Choosing the right keywords and keyword combinations is extremely important. Because this is the only way to ensure that websites with the desired
  • search engine terms to be found in the SERPs.
  • In addition, it should be noted that the important keywords are in the right place. For example, they should not only appear in the text, but also in the title and description.



  • Search engines like Google love well-structured data and content. This makes it all the more important to mark up individual areas and content such as images and videos correctly.
  • The best example is the labeling of titles. A proper structure with individual headlines like H1, H2 and co. shows how important individual headlines are.


  • Proper relevant and quality content provides great value to search engines as well as visitors
  • Various informative content such as images, texts, videos and infographics are allowed here
  • Content should always be up-to-date, unique and of high quality. This is the only way to ensure that users feel comfortable with the content.


Loading times

  • The loading time belongs to the technical part and tells how fast a website works. After all, which user wants to stay on a page that takes a long time to load?
  • Meanwhile, website loading times are a decisive ranking factor. If a website takes too long to load, the ranking is very likely to collapse.
  • Among other things, the loading time can be measured in Google's PageSpeed Insights


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Conclusion on the topic of onpage SEO

The On-Page SEO deals purely with the actual website. This includes content, technical and structural elements. If SEOs and webmasters would like to optimize their site sensibly and specifically, professional SEO tools, among others, provide support. These offer a detailed analysis.

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