SEO glossary: On-page SEO

 

 

What is Onpage SEO?

To achieve good rankings on Google and Co., on-page SEO is indispensable. Here, all measures are used that relate to content, technology and structure.

 

The goal of On-Page SEO is to achieve a better visibility in the SERPs (search results). But it should also create a positive user experience.

 

 

Why is Onpage Optimization so important?

At regular intervals, well-known search engines such as Google are busy evaluating websites. Among other things, they examine whether this page is relevant for delivering certain results to users.

 

This is where on-page SEO comes into play, sending signals to search engines. For example, Google is shown which topic a website deals with.

 

Webmasters and SEOs should always strive to implement all the important points and elements of on-page SEO. Only in this way they ensure that the page is excellently optimized and achieves good rankings.

 

 

What elements belong to ON-page SEO?

A look at on-page SEO shows that there are many different elements involved here. These are explained in more detail below:

 

Meta tags

 

• These are markers in the HTML source code. They are important for signaling individual properties to search engines.
• Known META-TAGS are Title, Description, Alt-Text and Img-Tag
• It should be noted that not all meta tags are considered by search engines. They differ in their weighting and the associated ranking signals.

 

Keywords

 

• They play a particularly important role. This is because search engines use keywords to recognize relevance and what a page is about.
• Choosing the right keywords and keyword combinations is extremely important. Because this is the only way to ensure that websites with the desired
• search engine terms to be found in the SERPs.
• In addition, it should be noted that the important keywords are in the right place. For example, they should not only appear in the text, but also in the title and description.

 

HTML

 

• Search engines like Google love well-structured data and content. This makes it all the more important to mark up individual areas and content such as images and videos correctly.
• The best example is the labeling of titles. A proper structure with individual headlines like H1, H2 and co. shows how important individual headlines are.

Contents

 

• Proper relevant and quality content provides great value to search engines as well as visitors
• Various informative content such as images, texts, videos and infographics are allowed here
• Content should always be up-to-date, unique and of high quality. This is the only way to ensure that users feel comfortable with the content.

 

Loading times

 

• The loading time belongs to the technical part and tells how fast a website works. After all, which user wants to stay on a page that takes a long time to load?
• Meanwhile, website loading times are a decisive ranking factor. If a website takes too long to load, the ranking is very likely to collapse.
• Among other things, the loading time can be measured in Google's PageSpeed Insights