SEO glossary: Onpage SEO

 

What is on-page SEO?

On-page SEO is essential for achieving good rankings on Google and other search engines. This involves all measures relating to content, technology and structure.

 

The aim of on-page SEO is to achieve better visibility in the SERPs (search results). But it should also create a positive user experience.

 

 

Why is on-page optimization so important?

At regular intervals, well-known search engines such as Google are busy evaluating websites. Among other things, they examine whether this page is relevant in order to deliver certain results to users.

 

This is where on-page SEO comes into play, which sends signals to search engines. For example, Google is shown which topic a website deals with.

 

Webmasters and SEOs should always strive to implement all the important points and elements of on-page SEO. This is the only way to ensure that the site is excellently optimized and achieves good rankings.

 

 

Which elements are part of ON-Page SEO?

A look at on-page SEO shows that it contains many different elements. These are explained in more detail below:

 

Meta tags

 

• These are markers in the HTML source code. They are important for signaling individual properties to search engines.
• Known META-TAGS are Title, Description, Alt-Text and Img-Tag
• It should be noted that not all meta tags are taken into account by search engines. They differ in their weighting and the associated ranking signals.

 

Keywords

 

• They play a particularly important role. This is because search engines use keywords to recognize the relevance and topic of a page.
• Choosing the right keywords and keyword combinations is extremely important. This is the only way to ensure that websites with the desired
• search engine terms in the SERPs.
• It should also be ensured that the important keywords are in the right place. For example, they should not only appear in the text, but also in the title and description.

 

HTML

 

• Search engines like Google love well-structured data and content. This makes it all the more important to mark individual areas and content such as images and videos correctly.
• The best example is the labeling of titles. A proper structure with individual headlines such as H1, H2 etc. shows how important individual headlines are.

Contents

 

• Correct, relevant and high-quality content offers both search engines and visitors great added value
• Various informative content such as images, texts, videos and infographics are permitted here
• Content should always be up-to-date, unique and of high quality. This is the only way to ensure that users feel comfortable with the content.

 

Loading times

 

• The loading time is part of the technical part and indicates how quickly a website works. After all, which user wants to linger on a page that takes a long time to load?
• Website loading times are now a decisive ranking factor. If a website takes too long to load, the ranking is very likely to collapse.
• Among other things, the loading time can be measured in Google's PageSpeed Insights