Specht GmbH: Your SEO & SEA specialists

SEO for real estate agents: Target group-oriented. High reach.

Over 250+
customers

Our SEO for real estate agents improves the rankings of your entire website and all individual subpages. For real estate agents, search engine optimization (SEO) is an essential part of online marketing. Listing properties online without SEO? Almost impossible.

The experts at our SEO agency, Specht GmbH, help real estate agents to successfully broker properties via their own website, for example. Our SEO strategies also take into account the brokerage of properties via platforms such as Immobilienscout and Immowelt.

Are you interested in efficient collaboration with a professional SEO agency and a fast and high return on investment (ROI)? Then you've come to the right place. Find out below how our SEO experts can pave the way for you to acquire more potential customers.

Google rating

Based on 315 reviews

Trustpilot rating

Based on 107 reviews

Recommended by:

Wide range of real estate brokerage services: SEO by Specht GmbH

As an SEO provider, we offer a wide range of services for the successful brokerage of real estate. Before we go into these services, we would like to highlight a particularly essential aspect of successful SEO for real estate agents: target group-oriented marketing.

Thanks to our decades of experience and our powerful SEO programs, we at Specht GmbH know how best to reach the target group you have defined. We develop customized and highly individual SEO strategies based on your target group, your goals and other relevant aspects.

As part of our strategies, we implement precisely those SEO measures in a structured and consistent manner that are important for the success of your website and your business. These include the following SEO measures.

Local SEO: We identify and populate locally relevant keywords, optimize your Google business profile (formerly: Google my Business) and build authoritative links for your website - Google in particular will reward this.
Google Ads: We create immediate visibility through advertising on Google (and other search engines). Ongoing monitoring and successive optimization of the ads contribute to an efficient use of the budget.
Link building: Alongside copywriting, link building is the most important measure for strengthening your online presence. Get authoritative links from other websites so that your website is rated better by Google!
Content marketing: Customers with know-how in the real estate industry (e.g. investors; landlords) must be convinced with high-quality content on the website. We identify keywords and create top content for them!
On-page optimization: This segment of SEO serves to improve the website holistically (e.g. loading time; formatting; mobile optimization). We deliver meticulous and technically detailed on-page optimization!

In search engine optimization for real estate agents, all measures are ideally coordinated and form a functioning whole. Since you receive all services from a single source at our SEO agency and these are carried out in a targeted manner in line with an individual SEO strategy, the quality of our services is high.

Ultimately, our SEO for real estate agents not only convinces you, but also your customers and Google's algorithms - this is an impressive overall package that opens up prospects for a rapid increase in qualified leads, rising sales and a higher level of awareness in your catchment area. So go your own way with the experts from Timo Specht!

Local, local, local: Why SEO for real estate agents must always have a local focus

The entire real estate industry is an economic sector with a local connection. Regardless of whether you broker real estate for sellers, landlords or companies: Real estate is in a location and the goal is to reach potential customers near that location. Here are a few examples:

Tenants want to have an apartment or house in a certain city because they work or have family in that city, for example.
Even investors who do not move into the property themselves are looking for investment properties with a local connection due to yield expectations.
Buyers of a commercial property have usually defined the location of their company and also carry out a local Google search.

Because potential customers conduct their search queries using local keywords, local search engine optimization is essential for your success as a real estate agent on the Internet. At Specht GmbH, we offer you a wide range of local SEO services!

From the local optimization of advertisements for real estate portals (e.g. Immobilienscout, Immowelt) to the optimization of websites for various real estate locations and the creation of a company profile to the placement of Google Ads for locally relevant keywords, you can expect various services from our SEO agency!

Sophisticated optimization of real estate advertisements

Even if you don't have your own website or don't want to optimize it comprehensively, we can help you significantly with our SEO for real estate agents. How can we do that? Well: You are sure to place real estate ads on portals such as Immonet and Immobilienscout - we tailor these ads to your target group and equip them with the right keywords!

The precise analysis and optimal integration of keywords is one of the absolute basics of search engine optimization. Without keywords, you will find it difficult to cover the content on a website holistically. As a result, this website will not be relevant from a search engine perspective and will probably not satisfy the search intent of users.

We analyze the most important keywords in accordance with your target group and your property. We then hand these keywords over to you so that you can create SEO-optimized texts. Alternatively, we can even create the text for you so that you don't even have to worry about integrating keywords, but instead receive sales-optimized and SEO-optimized content as a finished product .

From the sales-optimized and informative headline to the title tags relevant for search engines to a holistically convincing text - Specht GmbH is your ace up your sleeve when it comes to content marketing in the real estate industry!

Google business profile: Your business listing with immediate SEO impact!

An essential component of local search engine optimization for real estate agents is the creation of a Google company profile. The Google business profile (formerly: Google My Business) is essentially nothing more than a business listing. This business listing has several advantages...

You enter your company and a range of information (including address, website and contact details) on Google, which makes it easier for users to find your company for certain search queries.
In addition, users will see your company on Google Maps. It is displayed on the map for local search queries and users can easily navigate to your company location via Google Maps.
Companies with a Google company profile are displayed in the search results together with their reviews. If you already have good reviews and also use sophisticated review marketing, you will gain the trust of potential customers.

The Google company profile is a component of off-page optimization. Off-page optimization includes all SEO measures outside of your website. In addition to creating a Google company profile, as part of our services we discuss the options for additional industry listings that may be useful for your company with regard to your target group and catchment area.

Content marketing as the key to outbound marketing and as a supplement to cold calling

Some brokers love cold calling, other brokers would like to use alternative ways to reach potential customers.

Regardless of how you feel about cold calling and how you want to acquire your customers: We would like to draw your attention to the fact that creating SEO-optimized texts for various keywords is an attractive addition or alternative to cold calling.

We explain the whole thing step by step: Outbound marketing is a type of marketing in which you do not actively approach customers, as is the case with cold calling or advertising. Instead, customers become aware of you because they read about you as a broker or about your company on another website, for example.

Another example of outbound marketing is when potential customers want to find out more about a specific topic related to real estate. They come across an informative article on your website in the search results. The potential customers remember your website positively as an informative source and could later be transformed into paying customers.

We would be happy to design an individual strategy for you, in which you attract potential real estate buyers, sellers, tenants and landlords to your website with high-quality content on relevant keywords.

Ultimately, content marketing expands your sales activities to include outbound marketing. It can bring you an increase in customers and rising sales. It also strengthens your entire website and promotes its general visibility if you create informative subpages on your website.

Our "Top 5 SEO tips" for real estate agents

Finally, we would like to give you some valuable tips on SEO for real estate agents. Feel free to try implementing these tips yourself. However, keep in mind that you will only get the maximum effect from search engine optimization if you work with a professional agency.

We would therefore be delighted to hear from you and contribute all our know-how and experience to help you achieve your goal of better visibility on the Internet as quickly as possible!

Now our top 5 SEO tips for estate agents:

Make your ad headlines more specific! Don't just use general keywords such as "2-room apartment in Munich", but narrow down the local reference more, such as "2-room apartment in Munich Maxvorstadt".
Get an SSL certificate for your website! Websites with a security certificate are faster and get better rankings in search results straight away.
Optimize your website for mobile devices! Nowadays, users usually use a mobile device with a small display to search the internet; a website should therefore load quickly on all devices.
Speak the language of your target group! Target group-specific language plays a central role in real estate marketing. In most cases, target group-specific language also covers the relevant keywords.
Use the Google Search Console! As the operator of a website, you have access to the Google Search Console. This is a useful program that helps you in many ways with the analysis and optimization of your website.

Specht GmbH as a guarantor of efficient search engine optimization for real estate agents

Many companies and real estate agents consider carrying out search engine optimization on their own. While this is an option, you should never forget that your core competencies lie in the real estate industry. Put your skills to work in the real estate industry and entrust us with your SEO!

When you work with us, you benefit from rapid effects thanks to the wealth of strategically implemented and coordinated measures. We provide you with more visibility in an efficient way and guarantee a high ROI.

What you invest in our agency, you get back quickly. On top of that, you gain numerous customers and greater visibility, which gives you a long-term profit.

It is no coincidence that we are one of the largest and best-rated search engine optimization agencies in Germany. Clients from various industries have already benefited from our SEO strategies and measures. Will you soon too? We are already looking forward to realizing your goals with you!

FAQ: Questions and answers about SEO for real estate agents

How does real estate SEO work?

In real estate SEO, websites and ad texts should be geared towards locally relevant keywords. It is also important to create informative texts on various topics in the real estate industry in order to demonstrate expertise and gain the trust of potential customers. Obtaining links from other websites is also an important link in real estate SEO, as inbound links give your website more authority.

All search engine optimization measures should be carried out on the basis of an individual strategy and integrated coherently into other online marketing activities.

Does SEO make sense for real estate agents?

Real estate agents reach more buyers, sellers, tenants, landlords and other target groups through SEO. Due to the precise and diverse options for targeting SEO to a specific target group and a specific goal (e.g. generally better visibility of the website; better visibility of ad texts for real estate), real estate agents achieve a wide variety of goals.

Content marketing also offers real estate agents the prospect of doing more outbound marketing, which is a welcome addition or alternative to cold calling. Outbound online marketing makes day-to-day work easier and more diverse.

Can you do SEO yourself?

Given the generally high demands of search engine optimization and in view of the constant updates to search engine algorithms, it is not worthwhile for non-experts to carry out SEO on their own.

Instead, it is advisable for real estate agents to work with a professional agency. Following an SEO check, the agency will develop an individual SEO strategy and implement the SEO measures discussed in a high-quality manner and with maximum efficiency.

What makes a good SEO agency?

A good SEO agency for real estate agents is characterized by the fact that it responds individually to the goals, needs and explanations of the real estate agent. The SEO agency's experts then develop a tailor-made SEO strategy that helps the real estate agent individually. To find such an SEO agency, it makes sense to search only for the top-rated agencies.

Furthermore, the agency should have proven its expertise in the field of search engine optimization. If the agency itself has a website that has a high ranking in the search results, this is already a very good sign that the agency is also able to help real estate agents and their websites gain more visibility on the Internet.

Top rated SEO agency in Germany

Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!

Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.

Vieotestimonials

Short video testimonials from our customers!

Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!

Jule Bunze

Jule Bunze | Copywriter & Texter Munich

Uta Pittino

Osteopathy & Physiotherapy in Munich

Mana

Coworking space in Munich

Korbinian Gerstl

Frankjuice

Book your free SEO consultation now!

Strong customer results

Case studies of successful customers

The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.

Frankjuice

Juice cure pioneers from Munich

"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"

1. initial situation

No focus on money keywords

A lot of organic rankings but money keywords not in the top 3.

2. our strategy

Link building + onpage cleanup

In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.

3. the result

More than 700 top 3 rankings

After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.

1. initial situation

Local SEO gaps

No rankings in the highly competitive Google 3-pack. As a result, important local search queries were missed and left to the competition.

2. our strategy

Citation Building & Reputation Management

In addition to setting up hundreds of business directory profiles, we also took care of positive reputation management of Mana.

3. the result

Local 3-Pack

Indisputable local 3-pack ranking for his money keywords, even one-pack ranking due to high authority. Massive customer growth!

Mana

Coworking space & virtual office in Munich

"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "

Jule Bunze

#1 Copywriter & Copywriter Munich

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."

1. initial situation

Underdog without visibility

The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.

2. our strategy

Precise on & offpage opt. for money keywords

In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".

3. the result

#1 copywriter in Munich

After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.

Location

Our company location in Munich

You will find us in the Palais am Obelisk. Centrally located in Munich between Karolinenplatz and Odeonsplatz. Our second office is in Ravensburg on Marienplatz.

Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.

It is named after the site of the Battle of Brienne and, along with Ludwigstraße, Maximilianstraße and Prinzregentenstraße, is one of the four most important boulevards in the Bavarian capital.

Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.

Munich Central Station is also within easy reach of our office.

Team

We have put together an exclusive team of SEO experts to optimize your website every day

Our SEO experts tweak the most important parameters every day to boost your site on Google!

Timo Specht

Founder & SEO expert

Christoph Specht

Founder & SEO expert

Valeria

Content expert

Steps

A successful collaboration with us!

Would you like to win more customers online and have predictable growth in the future? You now have the chance to apply for a free initial consultation.

Step 1:

Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.

Step 2:

We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting. 

Step 3:

In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals. 

Reviews

Customer testimonials from successful SEO projects

More than 300+ customers trust our expertise and rate us with 5 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.

Carlheinz Bartsch

Bartsch Immobilien GmbH

"Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks - both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration."

Verified Trustpilot rating

Kelsey Nielsen

Personio

"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"

Verified Trustpilot rating

Michael Wunderlich

Managing Director - Ortho Lehel Practice

"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!

THANK YOU!"

Verified Trustpilot rating

Christian Mazilu

Shisha World

"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."

Verified Google review

Daniel Rakus

SEA Experts GmbH & CoKG

"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"

Verified Google review

Lukas Uhl

Vaillant

"We have been working with Timo and his team for >2 years now. The work we do together is very professional and uncomplicated. Timo's consulting activities are extremely value-adding and easy to understand, even for laypeople. Highly recommended!"

Verified Google review

Specht GmbH: Your SEO & SEA specialists

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