SEO Glossary: Link Building

 

What is link building?

Link building (also known as link building) is a process in which external websites link to your own site. However, internal links from, for example, the homepage to a subpage are also part of link building.

 

The aim of link building is to achieve good rankings in search engine results. From a precise point of view, link building is an off-page measure. In other words: all optimization processes that take place outside of a website.

 

 

 

Link building is a relatively difficult and time-consuming process in which a number of points need to be taken into account. Here, quality is preferable to quantity, as search engines have become quite sensitive when it comes to backlinks.

 

Webmasters and SEOs cannot avoid link building in order to achieve long-term success in search engine optimization and the associated online marketing.

 

Why is link building so important?

From the point of view of Google and the like, it is very important that a website has inbound links from other websites.

 

Among other things, the number of links, but also their quality, play an important role here. Accordingly, a type of evaluation is carried out which, together with other ranking factors and on-page optimization, determines whether a website is placed higher or lower.

 

The following applies: If a domain has many high-quality inbound links, this is rated positively by search engines. A website with few and/or low-quality links, on the other hand, is rated lower.

 

For this reason, it is important and essential to engage in long-term link building and carry out precise analyses. This is the only way to ensure clean and good link building.

 

 

 

What does a good link building/link profile look like?

What is actually important for good link building? The following are tips and tricks that make up a positive link profile:

 

• A natural link profile is characterized by the fact that it grows continuously and the organic backlinks vary. The following applies: quality before quantity.
• Webmasters and SEOs should take care to continuously obtain new backlinks at natural intervals
• Manipulation attempts and building up a link profile too quickly are not advisable. This is because such measures can lead to a search engine penalty.
• The quality and number of links are not the only important factors. Good link building also includes a natural distribution of anchor texts (link texts).
• It is also important, DoFollow and NoFollow link in a natural and balanced way