SEO glossary: Pinterest



In a nutshell: What is Pinterest and how does it work?

Pinterest is an online platform that serves as a social network for sharing and discovering images and videos. It is a visual search engine and a way to organize and share inspiration, ideas and projects. Pinterest is also an important marketing platform for companies and brands that want to build a visual presence.


The basics of Pinterest

Pinterest is one of the best-known websites on the Internet. Below you will find the most important information about the platform.

What is Pinterest?

Pinterest is an online platform on which users can collect, organize and share images and videos. This content is compiled in visual collections - known as pinboards - and can be commented on and shared by other users.


Pinterest is a place where users can share and discover their interests and hobbies. The platform offers a variety of categories such as art, fashion, food, travel and many more. Every user can create their own pinboards and share them with others.


The history of Pinterest

The platform was founded in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp and has since developed into one of the largest social network platforms. Pinterest is headquartered in San Francisco, California.


In 2011, Pinterest already had more than 10,000 users, and in 2012 it became the fastest website in history to reach 10 million users. Today, Pinterest has more than 250 million monthly active users around the world.


Why is Pinterest so popular?

Pinterest is very popular because it is a visual platform that allows users to get inspired and organize their interests and hobbies. It's also a great way to discover new products and brands, as well as plan and execute ideas and projects.


Pinterest is also ideal for companies that want to advertise their products and services. Many companies use Pinterest to present their products and attract new customers. By creating pinboards, companies can organize their products into different categories and make them more accessible to potential customers.


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How does Pinterest work?

Pinterest is a very user-friendly platform. It is easy to navigate and the user interface is very intuitive. Users can quickly and easily find new content and create and manage their own pinboards.


Registration and creation of an account

To create an account on Pinterest, you must first log in with a valid e-mail address or your Facebook or Google account. Once you are logged in, you can start creating pinboards and pins. Pinterest is a free tool; neither signing up nor using it costs money.

After registering, you can set up your profile by uploading a profile picture and entering a short description of yourself or your company. If you have a company, you can also add a link to your website.


Pinboards and pins

Pinboards are collections of images and videos that users can create to organize their interests and hobbies. Pins are individual images or videos that can be added to pinboards. Users can also follow other users' boards to discover their interests and be inspired. Users can also share content from other users on their own pinboards.


There are many ways to organize pinboards and pins. Some users create pinboards for recipes, fashion, travel or DIY projects. Others create pinboards for their favorite books, movies or music. There are no limits to what you can share on Pinterest.


Search and discover content

Searching on Pinterest works in a similar way to a search engine. You can search for keywords or terms to find content that matches your interests.


If you are looking for new ideas, you can also use the "Discover" function. It shows you content based on your interests and search history. You can also search for pinboards and pins from other users to discover new ideas.


Followers and followers

You can follow other users on Pinterest to see their boards and pins and get inspired. Other users can also follow you to see your content. This way, users can increase their reach on Pinterest and share their content with a wider audience.


There is also the option to repin other users' boards. If you repin a pin from someone else, this pin will be displayed on your pinboard. This is a great way to share content and increase your reach on Pinterest.


Pinterest for private individuals

Most Pinterest users are private individuals. You can now find out what they do on the platform.


Gather inspiration and ideas

Pinterest is a great way to collect ideas and inspiration. Whether it's planning a wedding, a trip or a renovation: Pinterest offers a wide range of ideas and inspiration. With Pinterest, you can organize your ideas and share them with others.


For example, if you're planning a wedding, you can search Pinterest for ideas for decorations, outfits, hairstyles and much more. Pinterest also offers tons of ideas for travel destinations and activities. You can create pinboards to organize and share your ideas, and other users can comment on and share your ideas.


Planning projects and events

Pinterest is also an excellent platform for planning projects and events. Users can collect ideas, share inspiration and add their own creative ideas to organize projects and events. For example, if you want to renovate your home, you can search Pinterest for ideas for interior design, colors, furniture and much more. You can also find ideas for organizing events such as a birthday party or a wedding.


Pinterest offers a variety of tools to help you organize and manage your projects. You can create pinboards to organize your ideas and add notes to structure your thoughts. You can also add links to websites to gather more information.

Collaboration with friends and family

Pinterest also allows you to share your ideas and projects with friends and family. You can create pinboards and invite other users to add and edit content. This is a great way to organize and share collaborative projects.


For example, if you are planning a trip with friends, you can create a shared pinboard and share ideas for destinations, activities and accommodation. You can also find ideas for organizing events such as birthday parties or weddings.


Pinterest is a useful platform for organizing ideas, inspirations and projects. It offers a variety of tools and functions to help you organize and share your ideas. With Pinterest, you can realize your creative ideas and successfully implement your projects.


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Pinterest for companies: A detailed look

In addition to private individuals, there are also many companies on Pinterest. Read on to find out how useful the platform can be for companies.


Why Pinterest is important for companies

Pinterest plays an important role for companies in marketing their products and brands. With more than 250 million active users worldwide, Pinterest offers an excellent opportunity for companies to strengthen their visual presence and present their products and services to a wide audience.


Especially for companies that sell visually appealing products such as fashion, beauty or decorative items, Pinterest is an ideal platform for promoting products.


On Pinterest, companies can present their products in the form of images and videos that users can save and share. This increases the visibility of products and can lead to greater brand awareness.


Creation of a company account

Companies can create a special account on Pinterest to promote their products and brands. Creating a company account is easy and free of charge.


A company account offers additional functions, such as analysis tools and functions for marketing products. Companies can present their products in the form of pins on their account and add relevant keywords and descriptions to these pins to increase their visibility.


Marketing strategies on Pinterest

There are various marketing strategies that companies can use on Pinterest to promote their products and reach their target audience.


One option is to create Promoted Pins. These are ads that are displayed in users' Pinterest search results and feeds. Companies can target their Promoted Pins specifically to their target group and thus increase their visibility.


Another option is influencer marketing. This involves companies working with well-known personalities to promote their products. Influencers can get their followers to buy or recommend products, which can lead to higher demand and higher sales.


Analysis and performance measurement

Pinterest offers various analysis tools to measure and track the success of marketing campaigns. Companies can see how many pins, repins and clicks their content has received and how their audience has developed.


By analyzing this data, companies can optimize their marketing strategies and tailor their future campaigns to the needs of their target group.


Pinterest therefore offers companies an excellent opportunity to promote their products and brands and strengthen their visual presence. With the right marketing strategies and analysis tools, companies can be successful on Pinterest and reach their target group effectively.


Tips and tricks for using Pinterest

Whether you run a business that wants to promote its products or are a private individual who wants to share your passion with others, there are many ways to use Pinterest to drive more traffic and engagement.


Optimization of pins and pinboards

If you want to be successful on Pinterest, it is important that you optimize your pins and pinboards. You should make sure that your pins and pinboards are well organized and easy to find. This includes using meaningful titles and descriptions. For example, if you upload a picture of a new product, you should add a short description that describes the product and lets other users know why it is unique.


It's also important to add relevant tags so that other users can find your content more easily. For example, if you upload an image of a dress, you should add tags such as "dress", "fashion" and "style" so that users searching for these terms can find your image.


You should also use high-quality images and videos. This means that your images and videos should be high-resolution and well-lit. Also, use images and videos that best represent your brand and your products.

Use of hashtags and keywords

Hashtags and keywords are an important part of optimizing your content on Pinterest. They can help your content to be found by other users and gain more visibility. It's important to use relevant hashtags and keywords so that your content is found by the right users.


For example, if you upload a picture of a dress, you should use hashtags such as #dress, #fashion and #style. However, don't use too many hashtags as this can be seen as spamming.


Integration of Pinterest into other social media

Integrating Pinterest with other social media can help you gain more reach and engagement. For example, if you upload an image of a product on Pinterest, you should also share it on Facebook or Twitter to expand your audience.


You can also promote your Pinterest profile on other social media by sharing links to your profile and pinboards. This way you can make more users aware of your Pinterest profiles and increase your reach.


So there are many ways to use Pinterest to get more traffic and engagement. If you follow these tips and tricks, you can ensure that your content is successful on Pinterest.


Data protection and security on Pinterest

What about the privacy and security of Pinterest users? The platform has strict data protection guidelines to ensure the security and protection of its users. This includes guidelines for the protection of users' personal data and information.


Pinterest's privacy policy covers, among other things, the protection of users' identity and the use of cookies and other technologies to improve the experience on the platform. Pinterest also collects information about the use of the platform to enable personalization and recommendations. However, the platform undertakes not to pass this information on to third parties - unless this is required by law or necessary to ensure the safety of users.


Safety tips for the use of Pinterest

Although Pinterest has strict privacy policies, users should still take precautions to ensure their safety on the platform. This includes reporting content or users that violate Pinterest's policies. If you notice suspicious activity or are unsure whether a particular piece of content or user is appropriate, you should report it immediately.


Another important aspect of security on Pinterest is the use of a secure password. You should choose a password that consists of a combination of letters, numbers and symbols and is not easy to guess. You should also make sure that you set your pinboards and pins to "friends only" or "private" if you want to. This way you ensure that only people you trust see your content.


Reporting inappropriate content and users

Reporting inappropriate content or users on Pinterest is an important step in keeping the platform safe and enjoyable for all users. Users have the opportunity to report content or users that violate Pinterest's guidelines. This includes, for example, content that contains hate speech, violence or profanity, as well as users who engage in spam or fraudulent activity.


When users report inappropriate content or users, Pinterest will investigate and take appropriate action to ensure the safety and integrity of the platform. You can help make the platform safer and more enjoyable for everyone by reporting inappropriate content or users when you notice them.


The future of Pinterest

As one of the largest social platforms on the internet, Pinterest is very keen to offer users more innovative features. You can find out what these are below.


Expansion of e-commerce

Pinterest introduced Buyable Pins back in 2015 - but so far only in the USA. Buyable pins can be used to tag products that users can buy directly via Pinterest. It is therefore not necessary for them to leave the platform.


The feature has advantages for all sides: Users do not have to search for the product they saw on Pinterest in the provider's store. For Pinterest, it is advantageous that users do not have to leave the platform when they want to store. And it is very convenient for companies to sell products via Pinterest.


Although Pinterest announced when it introduced Buyable Pins in the USA that it would soon be offering this feature worldwide, this has not yet happened. This function has only been extended to Canada so far. It is therefore to be expected that Buyable Pins will soon be available in Germany and other countries and that Pinterest will thus expand the e-commerce sector even further.


Support from AI

The triumph of artificial intelligence does not stop at Pinterest. The platform uses AI to create personalized recommendations for its users. Based on pins, uploaded images and videos as well as search history, the AI determines the user's preferences. This is used to display content that precisely matches the user's tastes.


Companies also benefit from this development. This is because they can be sure that their posts will reach users who are interested in their products or services.


Conclusion: The advantages of Pinterest

The use of Pinterest can prove to be very useful for both private individuals and companies.


As a private individual, you can use the platform to collect and organize ideas. You can also organize joint projects with your friends, such as planning a vacation or a party.


Companies benefit from Pinterest by addressing their target group and potential customers in a targeted manner. This is primarily achieved by posting high-quality images and videos.

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