SEO Glossary: Google Maps

 

What is Google Maps?

All beginnings were difficult: when Google Maps opened its doors, users were able to browse through the digital maps and were fascinated by the satellite images. Over the years, more and more new functions were added so that Google Maps is now used on a daily basis. "OK Google, navigate me to Berlin" is just one useful function.

 

Google Maps is now the most widely used mapping app in the world. A lot has also happened here in terms of marketing, making the service particularly interesting for local stores and companies.

 

This gives users the option of displaying a good restaurant in the area. The navigation to the restaurant is provided directly on top. If interested parties are also looking for a special store for fishing accessories, for example, they will also receive the corresponding results here.

 

This means that Google Maps is essential for local business people today. This is where business owners enter all the important information about their business, giving them more reach. And the bottom line is that this means more potential customers and consequently more customers. Google Maps marketing also plays an important role here.

 

 

What is Google Maps Marketing?

When a business owner or marketer uses Google Maps Marketing, they create an important interface between the local business and the search engine. This is because more and more users are now using local search queries to look for specific products, services or companies in the area.

 

With targeted marketing measures it is possible to make it into the top search results. Google Maps marketing is not only suitable for large companies. Small businesses can also increase their reach and thus expand their customer base.

 

How to integrate companies and stores into Google Maps?

To get started with Google Maps Marketing and integrate your own company or business, you first need a GOOGLE MY BUSINESS account is required.

 

The business/company is then entered. All entries and information about the company or local store must be made here.

 

These include:

 

• Full name
• Phone number
• Address
• Opening hours
• Website
• Photos of the company
• Detailed description of the store
• And more...

 

Even the smallest details such as free Wi-Fi in the store are useful here.

 

Tip: Positive customer reviews can also be useful for attracting curious glances in Google Maps results. Don't have any reviews yet? Then kindly ask your regular customers to do so.