With its wide range of functions, the Magento store system is a true Eldorado for ambitious online store operators. Online retailers have the opportunity to tailor the Magento store system precisely to their needs and find individual store solutions that give you as an entrepreneur the necessary boost. But this is often the crux of the matter.
This is because the Magento software's admin CP can be quite overwhelming for users with its depth of integration. They often lack the know-how to make the many options of the Magento store software usable for the online store. A competent and trustworthy Magento agency will help you to make the most of the software solution's extensive range of features and functions. Our tips will help you find the right agency partner for your store system.
Why is a Magento agency worthwhile? All the advantages explained in detail!
The online store software Magento is a world of its own. A Magento agency specializes in this complex and feature-rich e-commerce software. They know the ways and processes to handle the store system correctly, while less technically experienced online retailers often fail because of the programming language.
Engaging a Magento agency can remove the barriers to using this complex system and pave the way for you to tap into the power of this versatile software solution.
In addition, Magento is constantly being developed further. This is guaranteed by the open source code and the dedicated Magento community. However, users who are already struggling with the basics of the applications will hardly be able to develop a feel for the many exciting innovations that see the light of day for the e-commerce platform every month.
This is also true because Magento offers numerous extensions that require individual configurations or the integration of third-party providers. These are also tasks that require specialized expertise.
Working with a Magento agency paves the way for experienced handling of the software. Online retailers can concentrate on their core competencies again and leave the technical fine-tuning to the specialists according to their own specifications.
Working with a Magento agency saves a considerable amount of time and effort and speeds up your workflow. Overall, the advantages of collaboration can be summarized as follows:
- Concentration on core competencies
- Experienced with the Magento functions
- Removing barriers and inhibitions
- Realization of extended configurations and individual solutions
- Faster workflows, higher productivity
- Avoiding serious mistakes
- Possible debugging
- Provision of services such as maintenance and support
- Faster scalability
- Access to expert networks
What criteria are particularly important for a successful collaboration with a Magento agency?
Due to the high demand for a specialized Magento agency, service providers who offer their customers full-service support with the equally successful and complex e-commerce store system are springing up like mushrooms. When comparing various Magento agencies, the following criteria are particularly important!
How big is the Magento agency?
Agencies come in all sizes, from one-person companies to mergers with experts in the double-digit employee range. The risk of failure increases if only one person is responsible for the project. Magento agencies with several employees, on the other hand, offer more specialists from different areas and therefore often more differentiated and specialized Magento store support.
What about the reputation and experience of the Magento agency?
The risk of failure also increases for Magento agencies that have not been on the market for long. At the beginning, it is difficult to predict where the journey will take them. Ideally, the Magento agency has many years of experience and has built up a certain reputation.
A good reputation is evidenced by customer reviews, excellent scores in rankings such as ProvenExpert, Trustindex and Trustpilot. Testimonials and references from customers who report favorably to euphorically about their positive experience with the agency partner speak a clear language.
Do the Magento agency's expertise and know-how meet high standards?
Nowadays, it is often good manners to introduce the people behind a Magento agency on the respective website. This ensures transparency and creates trust. Customers can usually find information about the employees on the about us page.
It gives entrepreneurs the opportunity to find out more about the Magento experts.
Information on the training and special skills of employees is of interest. The awards and certificates received are also informative. Magento itself has developed a series of certificates that can provide potential customers with information about the Magento agency's level of expertise:
- Magento Certified (Developer)
- Magento Certified (Developer Plus)
- Magento Certified (Frontend Developer)
- Magento Certified (Solution Specialist)
- Magento 2 Certified (Adobe Commerce Developer Professional)
- Magento Certified (Professional Cloud Developer)
It is important that the Magento agency takes into account the latest developments in IT and is capable of working with modern technologies such as Magento 2, AI, machine learning, cloud hosting and progressive web apps (PWA).
How specialized is the Magento agency?
The likelihood that the collaboration with the Magento agency will fall on fertile ground increases if the Magento agency's experience is focused on the same industry and on projects for customers that are similar to the Magento online stores' own goals. In this case, the stakeholders know directly what is at stake and can build on their experience.
How does the Magento agency communicate?
There are many ways to communicate. A partnership approach at eye level is just as conceivable as a hierarchical approach in which the Magento specialist interprets his expert status to mean that he treats his customer from above and hardly involves him in his approaches.
In general, the human factor should not be neglected and the chemistry must be right. According to a study by the GWA and the trade journal Absatzwirtschaft, 81 percent of all participants stated that they place particular importance on personal relationships when looking for an agency.
In addition to the fundamental degradation associated with authoritarian treatment, this is also problematic because there is a risk of losing control as the client. After all, the Magento agency has to act according to its own ideas and implement the changes that are important to you as an online retailer. Flexibility of thought and action is required in order to react quickly to changes and implement ideas as they arise.
Is the client adequately involved in the commissioned project by the Magento agency?
To ensure that the Magento agency implements the client's ideas correctly, the service provider is welcome to advise, criticize and comment on their own ideas. They should even do this, because as a Magento specialist they often come up with good ideas that can prove beneficial for the Magento online store.
However, the final word must always remain with the client, who ultimately makes the decisions after weighing up all aspects for his company. The client should also be kept informed of the agency 's progress at all times. Ideally, the client should be kept informed about the current status of the collaboration through regular reports in the form of clear graphics and statistics.
How good is the accessibility of the Magento agency?
With a dedicated Magento agency, accessibility becomes heavily involved in the internal processes of your own company. The collaboration is rather deep and requires constant contact. It is therefore important that the collaboration runs smoothly. A fixed contact person is already an important prerequisite for many customers.
Constantly changing contact persons, on the other hand, slow down the workflow and force customers to start from the beginning again and again with their explanations. If the Magento agency does not reply for a few days after the first contact attempt, this does not indicate fast processes.
Is the Magento agency sufficiently transparent with regard to prices?
When presenting the possible costs, the Magento agency must list all invoice items transparently. The small print should also be avoided, as hidden costs easily fall off the radar.
Transparent pricing gives you the opportunity to precisely calculate the costs of the Magento agency and protects you from unpleasant surprises. The costs also include external resources such as licenses, hosting or external service providers. Ultimately, the cost plan must be clear.
The most important criteria when choosing the right Magento agency are therefore the following at a glance:
- Performance
- View
- Experience with the Magento store system
- Size and employee base
- Proximity to the industry and own projects
- Type of cooperation
- Expertise in search engine optimization (see "What is SEO?")
- Human factor
- Corporate culture
- Project integration
- Transparency and trust
These are the relevant aspects that really matter when choosing a Magento agency!
The Magento software solution for online stores has a breathtaking depth of integration, but its potential can only be exploited by Magento experts.
In particular, companies whose business is not based on advanced IT processes can benefit enormously from working with a Magento agency.
In order to find the right agency partner for your store system, it is important to draw up a list of criteria based on quantitative and qualitative aspects and weight them accordingly.
Above all, important aspects such as performance, experience, reputation, type of cooperation, currency, trust, involvement in the project and flexibility in the agency's working culture are important when selecting an agency.
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