Specht GmbH: Your SEO & SEA specialists
SEO for tradespeople: More visibility in the region and beyond!
- #1 In your niche
- More inquiries & sales
- More turnover
Over 250+
customers
Our search engine optimization (SEO) for tradespeople brings you more customer orders and greater brand awareness. As a result, you generate higher sales and promote the growth of your company. How do we manage to give you such advantages with our services?
The answer to this question is theoretically simple: search engine optimization is the most important specialist discipline in online marketing. In SEO, measures are implemented according to an individual strategy that contribute to the continuous optimization of the online presence.
As Germany's top-rated SEO agency , we at Specht GmbH take the time to get to know your business in detail. We then develop a customized strategy that defines the necessary SEO measures and key performance indicators. We implement these measures step by step and lead your craft business to greater success on the web!
Google rating
Based on 315 reviews
Trustpilot rating
Based on 107 reviews
Recommended by:
That's why we are the right SEO agency for craft businesses!
We offer our customers an absolute full service from a single source! Our customers are companies, freelancers, institutions and private individuals who want to ensure that their website gains visibility in the search engines as quickly as possible. Thanks to our experience with clients from numerous industries, we are able to adapt perfectly to the new and individual task you give us.
We provide all search engine optimization services, which enables us to put together a holistic package of measures for you in addition to individual measures. The more comprehensive the SEO strategy we define and implement, the faster your website's search engine rankings will improve. Here is an overview of some of our services:
Local SEO: By optimizing your website for local search quer ies, you will gain more visibility in your district, city, region or entire state. Targeted optimization for local search queries also allows you to grow gradually and manageably out of your niche.
Google my Business: All businesses with a Google business profile (formerly known as "Google my Business") and a stored address are displayed in Google Maps, making it easier for users to find a craft business in their area. The easy findability of your craft business increases the likelihood that a higher proportion of interested parties will become your customers.
Link building: Building backlinks increases the authority of your website. For search engines such as Google, the quantity and quality of links coming to your website from other websites is one of the most important criteria when deciding on a position in the search results. We use various SEO strategies to build backlinks and also have a large network of partners - so you can quickly gain authority!
Researching and analyzing keywords: Keywords are keywords that should appear on your website. For example, if there is a high search volume for the main keyword "Handwerker München", you should include this search term on your website and create a separate subpage for it. We decide which keywords make strategic sense in the course of research and analysis. By covering the main keywords and numerous secondary keywords, we signal to the search engines that the content of your pages is relevant.
Technical on-page optimization: All technical SEO measures for tradespeople are carried out on your website. We pay attention, for example, to the choice of a suitable template, the reduction of plugins, the creation of a sitemap, the presence of an SSL certificate and the optimization of the website for mobile devices (smartphone, tablet, iPad, etc.). Through these measures, we ensure that the website is perfectly readable for search engines on the one hand, and on the other hand we ensure an excellent user experience, which increases the likelihood that website visitors will become paying customers.
Information on further services with our craftsman SEO
In addition to the measures mentioned above, we offer a wide range of other services. For example, craft businesses can book comprehensive content marketing packages with us.
Content marketing? This is a marketing method in which you provide high-quality content on your website for relevant keywords. The high volume of SEO content (blog posts, specialist articles, etc.) attracts even more users to your website than usual. This is a passive way of acquiring new customers. We cover the creation of texts through cooperation with our long-standing partners.
In addition, it is important to us that our services are always innovative. To this end, we use powerful SEO tools with integrated AI. On the other hand, we develop SEO strategies ourselves that cover as many aspects of search engine optimization as possible. This includes, for example, efforts to integrate social media (Instagram, Facebook, etc.) into off-page SEO. There is speculation about the SEO influence of links that lead from social media to the website - we investigate this and generate benefits for you that go beyond the usual services of SEO agencies.
Are you looking for a strong partner to optimize your website? Then our SEO agency Specht GmbH is definitely the right place for you! Together, we will boost your website in the search engines and help your entire business to be more successful.
Example: Development of an SEO strategy for online marketing
An SEO strategy should always be integrated into other online marketing (search engine advertising, social media marketing, newsletter marketing, etc.). In this way, the entire marketing is consistent and the SEO measures complement the other marketing measures synergistically.
As a result, the following questions, among others, need to be clarified before starting to develop an SEO strategy:
What are my goals? (e.g. increasing local awareness; generating new customers)
What is my target group? (e.g. private customers; major customers)
How much budget do I want to invest?
What online marketing measures have already been taken and how do I communicate with potential customers there?
Where would I like to offer my services?
These and other questions help to define a catalog of potential SEO measures. At Specht GmbH, in addition to search engine optimization, we also offer search engine advertising (SEA) via Google Ads, so we also consider potential SEA measures in addition to the possible SEO measures when developing a strategy.
From the catalog of potential measures, we select those SEO measures that have priority and consider whether and what opportunities exist to link these measures with the existing online marketing. If opportunities are available, we realize the potential synergy effects, for example by linking social media marketing with content marketing by placing a link to blog articles in the posts and thus building backlinks.
#1: Priority on technical SEO: Optimization of the website basis
The first priority in SEO for tradespeople and other industries is to optimize the technical basis. Therefore, one of the first components of the SEO strategy is to first carry out technical SEO on the website. In addition to the sitemap, mobile optimization, the SSL certificate and the loading speed of the website, the formatting and title tags (also: meta titles) on all individual web pages are checked and optimized if necessary.
#2: Optimization of visibility for various keywords
Once a solid technical foundation has been laid and the website is as easy as possible for search engines to read, further optimization makes more sense: keywords can now be researched and then analyzed in order to expand the website with individual web pages for these keywords.
Using key figures such as search volume, competition, traffic potential, CPC and other parameters (e.g. search intent), we filter out the search terms that have the greatest potential for both search engine optimization and search engine advertising. We select the keywords in accordance with your goals, your target group and other strategic aspects.
#3: Google my Business and Local SEO
Parallel to researching and analyzing keywords, we already create a company profile on Google (formerly: Google my Business). By optimizing this profile as part of our Google my Business SEO and the targeted expansion of the website to include locally relevant keywords, we promote local SEO immensely.
#4: Building backlinks
In coordination with your company's profile on Google and local SEO, we take the first measures to build backlinks in parallel. In line with the keywords for local SEO, we contact the operators of local websites, for example, who will make recommendations by linking to your online presence. Some potential customers follow these recommendations and click on the link, whereupon they visit your website.
We also make entries in local online business directories and list your trade business in the Yellow Pages on the Internet.
Overall assessment of the influence of an SEO strategy on the success of your company
Combining the Google company profile with the use of locally relevant keywords on your website and backlinks from local websites will have a huge impact on your local SEO. This gives potential customers from the region more possible points of contact with your online presence. This increases the likelihood that you will generate customer contacts and convert potential customers into paying customers.
You are welcome to contact us to get an even more detailed impression of our services in SEO for trade. We will get back to you as soon as possible and respond to your request individually.
5 special SEO tips for tradespeople
Ultimately, we could compile a list of 100 SEO tips for craft businesses. However, it is important to us to give fewer tips at this point, which are all the more informative. The following 5 expert tips will help you to better understand our approach to developing SEO strategies and our methods in search engine optimization. Let's go!
#1: Create websites for informal keywords
Content marketing is an important part of our SEO strategies. Some tradespeople may be thinking: "Does it really do me any good with my small craft business to set up a blog on the website and provide website visitors with informative content?"
Basically yes. You can always find informal search terms for which it is worth creating new pages:
For example, if you create a website for the keyword "home remedies for mold", you will first inform users on this page about the possible home remedies.
At the same time, you can point out at one point or another in the text when it makes sense to hire a craftsman. On occasion, place a reference to your services.
In this way, users who simply wanted to find out more on one of your pages become potential customers.
#2: Compress image files
Technical SEO is a challenging task. In most cases, at least a little IT knowledge is required to implement technical SEO measures, which is why working with an SEO agency is an advantage for most companies.
Fortunately, there are some measures that craftsmen can take themselves to optimize their website. These include compressing image files, which will significantly improve the loading time of your website. First the background information: Craft businesses and individual craftsmen usually use many images as references on their websites.
Remove with the help of the online tool https://tinypng.com to remove all data from your images so that they take up less memory capacity and all pages with the images load as quickly as possible.
#3: Use geo-tagging for images
Once you have deleted large amounts of useless data from your images using the second tip, you can add an important piece of information for craftsman SEO: the location. To perform local SEO for your district, city or region, you can add a suitable location to the images on your website using the online tool https://tool.geoimgr.com.
It is ideal if this location is related to a locally relevant keyword . In this way, you cover a keyword on the one hand and, on the other hand, you are doing image SEO by specifying the location.
Google and other search engines are able to read the data stored in images. It is possible that one of your images will be displayed on "Google Images" for local search queries relating to the trade and potential customers will be directed to your website via the image search - this is another way for tradespeople to generate new customers!
#4: In addition to "Google Company Profile", also enter your business in "Bing Places"
Bing Places is something like the equivalent of Google my Business or Google Company Profile. There are one or two companies that underestimate the importance of the Bing search engine and the relevance of Bing Places. Although Google is by far the most used of all search engines, SEO and paid advertising in other search engines also make sense.
Bing Places is similar to Google my Business in many ways; almost everything is identical in terms of structure and features. With just a few clicks, you can simply copy the information in your Google profile to Bing and increase the visibility of your website at least a little.
#5: Boost your homepage!
The homepage is the first page of your website where you introduce your craft business or yourself as a craftsman and give a rough overview of your website. Use internal links from the subpages to the homepage to ensure that the homepage is rated better by Google. When building backlinks, make sure that the majority of links lead to your homepage.
You should also optimize the homepage itself. Apart from a technically flawless basis, links to the most important subpages are desirable. Also use locally relevant keywords to make the local relevance of your offers as a service provider clear to the crawlers of Google and other search engines.
In addition to SEO, optimizing the homepage in terms of sales psychology is essential. At the top of the homepage, you should briefly and concisely communicate your unique selling points or the advantages of your craft business.
In addition, place a button for contacting you or at least the contact details as far up the homepage as possible ! Why do this? If potential customers are on your homepage and have already made the decision to contact you before visiting your website, you should make it as easy as possible for them to contact you. That's why contact buttons and contact details at the top of the homepage are so important for sales psychology SEO!
Stronger online presence guaranteed: Specht GmbH bundles expertise from over 10 years!
The special quality of our SEO agency is the result of years of practical and theoretical know-how. We started in the field of search engine optimization when it was still in its infancy and websites were spammed with keywords as part of SEO measures.
Nowadays, search engine algorithms are sophisticated, making it all the more challenging for craft businesses to achieve top rankings by optimizing their website. Competition in the industry has also increased as more craft businesses have their own website.
We have followed the evolution of search engines and their algorithms step by step. As a result, we are able to precisely understand and adhere to the principles and current qualitative guidelines of Google & Co.
It has always been important to us to gain experience with customers from a wide range of industries. We have done this. That's why we know what needs to be considered when it comes to specific SEO for tradespeople.
Based on our experience with clients from highly competitive industries, we are adept at designing customized SEO strategies for companies with new websites and helping them to significantly strengthen their online presence from a niche position.
We have not only acquired and enriched our knowledge in Germany, but also from all over the world. A large part of our expertise can be traced back to the teachings of US masterminds who have been shaping the SEO scene for years.
We offer you proven top quality! As a top-rated SEO agency, we are proven to be the right partner for craft businesses and other companies. Our authentic video references, which you can view on our website, are proof of our reliability and quality.
In the broad landscape of online marketing agencies, you have definitely found the right partner in Timo Specht's SEO experts! Get in touch with us and let's take your online presence to the next level together! We look forward to your project.
Top rated SEO agency in Germany
Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!
Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.
Vieotestimonials
Short video testimonials from our customers!
Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!
Jule Bunze
Jule Bunze | Copywriter & Texter Munich
Uta Pittino
Osteopathy & Physiotherapy in Munich
Mana
Coworking space in Munich
Korbinian Gerstl
Frankjuice
- Ready to be number 1 on Google?
Book your free SEO consultation now!
Strong customer results
Case studies of successful customers
The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.
- thefrankjuice.com
"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"
A lot of organic rankings but money keywords not in the top 3.
In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.
After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.
No rankings in the highly competitive Google 3-Pack. Thus, important local search queries were left out and left to the competition.
Indispensable local 3-pack ranking for its money keywords, even one-pack ranking due to high authority. Massive customer growth!
- we-are-mana.com
"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "
- julebunze.com
"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."
The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.
In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".
After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.
Location
Our company location in Munich
Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.
It is named after the site of the Battle of Brienne and, along with Ludwigstrasse, Maximilianstrasse and Prinzregentenstrasse, is one of the four most important boulevards in the Bavarian capital.
Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.
Munich's main train station can also be reached quickly from our office.
Team
We have put together an exclusive team of SEO experts to optimize your website every day
Our SEO experts tweak the most important parameters every day to boost your site on Google!
Timo Woodpecker
Founder & SEO Expert
Christoph Woodpecker
Founder & SEO Expert
Valeria
Content Expert
Steps
A successful collaboration with us!
Step 1:
- Fill out contact form
Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.
Step 2:
- Free initial consultation
We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting.
Step 3:
- Strategy talk & offer
In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals.
Reviews
Customer testimonials from successful SEO projects
More than 300+ customers trust our expertise and rate us with 5 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.
Carlheinz Bartsch
Bartsch Real Estate Ltd.
Verified Trustpilot rating
Kelsey Nielsen
Personio
"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"
Verified Trustpilot rating
Michael Wunderlich
Managing Director - Practice Ortho Lehel
"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!"
Verified Trustpilot rating
Christian Mazilu
Shisha World
"Very good expertise. Pleasant personality with very good understanding of e-commerce SEO and content. Absolutely Up2Date. Are very satisfied in the collaboration. Absolutely recommend for companies as well as self-employed who want to sustainably advance your business."
Verified Google Rating
Daniel Rakus
SEA Experts GmbH & CoKG
"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"
Verified Google Rating
Carlheinz Bartsch
Bartsch Real Estate Ltd.
Verified Trustpilot rating
Kelsey Nielsen
Personio
"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"
Verified Trustpilot rating
Michael Wunderlich
Managing Director - Practice Ortho Lehel
"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!"
Verified Trustpilot rating
Christian Mazilu
Shisha World
"Very good expertise. Pleasant personality with very good understanding of e-commerce SEO and content. Absolutely Up2Date. Are very satisfied in the collaboration. Absolutely recommend for companies as well as self-employed who want to sustainably advance your business."
Verified Google Rating
Daniel Rakus
SEA Experts GmbH & CoKG
"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"
Verified Google Rating
Luke Uhl
Vaillant
Verified Google Rating
Specht GmbH: Your SEO & SEA specialists
Secure your free strategy meeting now
- #1 In your niche
- More inquiries & sales
- More turnover