SEO Glossary: Trust



In a nutshell: What is Domain Trust?

The trust (also called domain trust) indicates how trustworthy and reputable a domain is. Accordingly, it can receive a ranking advantage.


What is Domain Trust?

Trust is a key figure that indicates whether a domain is reputable and trustworthy. However, there is no exact calculation basis to determine the trust. However, SEOs have the possibility to create qualitative content and high-quality backlinks to generate. In addition, other factors also play an important role.


Internet users are very interested in using only trustworthy websites that they can rely on. This makes it all the more important for search engines such as Google to show such trustworthy, reputable and secure websites in the SEARCH ENGINE RESULTS (SERPS) search engine results (serps). After all, the goal is to evoke a positive user experience.


The same is also true for search engine advertising (SEA) is also affected. This is because many search engines sell advertisements to marketers and companies in order to finance themselves and generate revenue. If poor and low-quality results were displayed in the organic area in the SERPs, this would have a negative impact on the advertisements.


If, on the other hand, only domains with a high trust are on the first results pages, this has a positive influence on them.



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Which criteria play a role in the trust?


To determine the trust of a domain, there is no standard calculation model. Nevertheless, some factors serve as orientation:


  • Inbound links: They should come from high-quality sites, here quality applies instead of quantity. In addition, anchor texts, link position and link-giving page play a decisive role.


  • Quality of content: Websites with clearly structured, error-free, and high-quality texts directly score plus points here. The same applies to images that are high-quality, not pixelated and, in the best case, unique. Duplicate content takes a back seat.


  • Domain age: The age of a domain can also have a positive influence on trust. Older domains are interesting because they have grown continuously and are consistent. However, they also offer a long history.


  • Topic: Even the choice of the website topic can have a fundamental influence on the trust. For example, if website owners choose gambling, adult or dubious financial models, such areas are considered dubious in principle.


  • User ratings: Are there possibly user ratings or reviews about a website? They can also have a positive influence.


  • Moderate advertising: No user wants to be bombarded with ads. Search engines also have an eye on this. The rule here is: a healthy mediocrity is fine. Too much, however, can lead to devaluation.


  • Spam: Spam can be used in many SEO areas. This includes, for example, automatically generated backlinks and spinning texts. This is generally not recommended.


As you can see, the factors mentioned above mainly relate to quality. Those who focus on quality instead of quantity and make an effort also offer their users added value. And that has a positive impact on trust.



How can SEO's and webmasters influence domain trust?


Below are some more tips and tricks on how SEOs and webmasters can positively influence trust:


  • Basically, pay attention to the quality of content, links and technology. Offer good content and make sure that loading speed and ease of use are positive.


  • You should also make sure that your project is regularly checked and maintained. Are there any 404 error pages or areas that don't work properly? Fix these bugs!


  • In addition, you can take a look at Google's Webmaster Guidelines. Here are important points mentioned, with which you can have a positive influence on your project.


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Conclusion on Domain Trust

If you want to increase and maintain your domain trust, you have a lot to do. Basically counts here: Make sure that you offer high-quality content and that your project functions without errors. Then nothing stands in the way of a good trust.



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