What will SEO cost in 2024/2025 - Transparent overview of investment in search engine optimization
In today's digital world, search engine optimization (SEO) is more than just a trend. It's a long-term investment that helps companies become visible online and reach their target audience. In this article, we look at what it costs and why it's worth investing in this important marketing strategy. Introduction to SEO costs The [...]
Lead generation: Get to know 5 methods of acquiring new customers!
The purpose of lead generation is to acquire potential customers - i.e. leads. A distinction is made between qualified leads, which are highly likely to become customers, and less qualified leads. In individual lead management, which follows lead generation, leads are followed through the entire customer journey until they make a purchase. In view of the [...]
All about browser caching! Our XXL article on increasing your pagespeed
Thanks to browser caching, files do not have to be downloaded again and again when a website is called up, but are stored in the browser. Users benefit from the fact that the waiting time until a website is fully loaded is reduced. The shorter loading time of pages also has advantages for website operators: Thanks to the higher pagespeed (page loading speed), the ranking in search engines [...]
Local Service Ads: Advertise local services via Google and only pay for real leads!
The biggest special feature of Local Service Ads: You only pay for real leads! Google only takes money from your advertising account when interested parties make contact. However, the outstanding cost-effectiveness of Google Local Ads is just one of the major advantages for advertisers. In this blog post, we briefly and concisely explain everything you need to know about [...]
Affiliate programs: The best affiliate programs at a glance
Affiliate marketing has long since developed into an effective form of advertising - both for merchants looking for new sales channels and for affiliates who want to earn money online. For marketers, choosing the right affiliate program can make the difference between a small side income and a lucrative source of revenue. In this article, we take a look at various [...]
ChatGPT-4o vs. 4: Comparison of the two flagship models from OpenAI
OpenAI caused a stir in July 2024 with the two new models GPT-4o Mini and GPT-4o. While the previous speech models (GPT-4, GPT-3.5, etc.) were criticized for their high costs, this shortcoming has now been remedied. GPT-4o Mini and GPT-4o impress with higher performance, better speech intelligibility and more functions at a lower cost. The remarkable [...]
Custom GPT: Your own, individualized chatbot - in 8 steps!
With the "Custom GPT" offer, OpenAI gave users the opportunity to customize the ChatGPT chatbot in July 2023. The customized chatbots are called Custom GPTs. You can specialize the bots for a specific area of use and train them to be of greater help to you. The best thing about Custom GPT: You can [...]
ChatGPT-4 vs. 3.5: Differences between the two chatbots
The company OpenAI regularly releases new AI language models. These language models form the basis for the ChatGPT chatbot. Two popular AI models from 2023 are the small GPT-3.5 and large GPT-4. GPT-4 is integrated in our own ChatGPT tool from Specht GmbH. While GPT-3.5 is the more cost-efficient variant for beginners, GPT-4 is [...]
ChatGPT-4o: New version. An all-rounder.
The "o" stands for "omni" (German: "alles"). That's what the new GPT model from OpenAI is supposed to be able to do: everything. The new generation of AI language models, GPT-4o Mini and GPT-4o, were released in July 2024. While the Mini version replaces the GPT-3.5 Turbo as a cost-effective model for beginners, GPT-4o is the new flagship model. We at Specht GmbH present [...]
ChatGPT-4: All about the AI chatbot and its successor models
ChatGPT-4 is a chatbot from the company OpenAI, which was launched on March 14, 2023 and is based on artificial intelligence (AI). The chatbot is based on the AI model called "GPT-4". Among other things, it is possible to chat with the chatbot, give it tasks and receive solutions. In this blog post [...]