SEO Glossary: Topic relevance - All you need to know!

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In a nutshell: What is topic relevance?

Topic relevance plays an important role in search engine optimization. Especially when BACKLINKS (inbound links) are built, they should be thematically relevant. Because they can certainly ensure to achieve better rankings in the search engine results (SERPs).

What is the topic relevance?

No matter in which area optimizations are made: Topic relevance should not be neglected under any circumstances and should receive attention. This applies, among other things, when marketers want to place advertising and reach interested parties. It should be as relevant to the topic as possible, as visitors and potential prospects perceive the banners better.

But also in terms of backlinks, the topic relevance is not to be neglected at all and should receive special attention. If a search engine optimization (SEO) is carried out, incoming links are an important factor. Here, topic-relevant links are preferable to non-topic links if possible.

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Example: A website operator has built up a portal about fully automatic coffee machines. Now he is in the process of collecting new backlinks at regular intervals. If he wants to get topic-relevant links, he should look around for other domains that are really similar, if possible.

So, in the best case, he will receive inbound links from websites that also deal with the topic of fully automatic coffee machines.

Search engines now work very sophisticated and know very well what topic a page deals with. Therefore, it is disadvantageous to collect any links here or those that deviate slightly to strongly from the actual topic.

Are topic-relevant backlinks better than off-topic ones?

Is it useful and sensible to build backlinks from other topic-relevant websites? Below are some facts that address the issue and speak for it at the same time:


  • Basically, when building backlinks, links that are relevant to the topic are preferable to those that are off-topic.
  • This is not only advantageous from the point of view of search engines. At the same time, it increases the chance that interested visitors on the linking page will see the hyperlink and curiously click on your page. You get referral traffic!
  • If you want to build topic-relevant links, they should not deviate too much. So a page about cats ideally links to another cat page. If a website is about loans, it should ideally link to other loan pages.
  • If exact topic-relevant links are rather rare, topic-related pages can also help. A healthy mix helps here (the link image should look natural, of course).

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How to find such topic-relevant links?

If webmasters and SEOs are looking for topic-relevant links, they can ask themselves some questions about this topic. Accordingly, they get the appropriate answer and decide for or against.

  • Are the two pages you want to link to both relevant to the topic?
  • Are they at least thematically related, if already no exact topic relevance?


Tip: Finding links that are relevant to the topic often requires a lot of research. It can therefore be useful here, for example, to enter your own keyword for which a link is being sought in a search engine. It is not uncommon for the websites listed there to have contact forms with which a direct inquiry is possible.

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Conclusion on the topic of relevance

If one website links to another, it can't hurt to pay attention to topic relevance. This is a plus for search engines and users, as the linked content helps them and does not suddenly link to another, unexpected topic.

Also thematically similar links fall into this grid and are quite suitable to build backlinks. However, they should not be completely off-topic.

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