SEO Glossary: Googlebot

 

In a nutshell: What is Googlebot?

The Googlebot is often referred to as a crawler. It is a special program that searches the Internet for various subpages, files and documents. If the document is interesting and relevant, it is noted, saved and finally indexed.

What exactly is Googlebot?

The Internet is evolving by the second. New sites come and go, content is changed. This makes it all the more important to discover such updates quickly and easily. And this is exactly where Googlebot comes into play.

It searches the gigantic World Wide Web for new or modified websites and content. It takes a closer look at the documents, collects their information and prepares them accordingly for the Google search. The memorized information and data is then saved and finally added to the search index.

If a prospective customer enters a search term in the Google search mask, they receive the corresponding results. The search engine does not access the Internet directly, but Google's index. And this was compiled by Googlebot.

In the meantime, the data collected by Googlebot is evaluated and compared with the ranking algorithm. A page then appears in a corresponding position in the SERPs.

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How does the Google Bot work?

The Googlebot is often referred to as a web crawler and looks around websites at regular intervals. The crawl budget determines how often a bot visits. It depends on how many inbound links a domain has and how high the PageRank is.

A visit usually only takes a few seconds and then the Googlebot moves on. During this time, the bot scours the entire content for possible new links and changed content. It then compares the page that is in the cache. Depending on how big the changes are, a change is made in the search index or not.

If there is normal, static code on a website, the bot can read it without any problems. However, the situation is different for domains with dynamic content. Google can only understand these with difficulty or not at all. But here too, the search engine is working on a solution
 

How do you get found by Googlebot?

As the Googlebot works its way from website to website, linking makes sense. At the same time, links ensure that the ranking of a website can increase. If the bot sees a new linked page that it does not yet know, it visits it and looks around curiously.

A second possible option is to enter the domain in the Google Search Console. Website operators of new domains in particular benefit from this and send Google the signal that they exist. If a page has just been entered into the SEARCH CONSOLE it often doesn't take long for the Googlebot to stop by.
 

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Conclusion on the topic of Googlebot

In order to appear in Google's search engine index and be listed here, the Googlebot is indispensable. It is responsible for looking for changed or new content on a domain. The process only takes a few seconds and compares it with the data in the cache to see if there are any changes.

 

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