SEO Glossary: SEA



In a nutshell: What is SEA?

SEA (Search Engine Advertising) is part of online marketing and includes the placement of advertisements in search engine networks. The ads created and booked are displayed directly in the SERPS (search engine results) are displayed.


What is SEA?

The full meaning of SEA is "Search Engine Advertising" and translates as search engine advertising. It is an important component of SEM (search engine marketing). However, the two are by no means the same thing!


This refers to the placement of advertisements on search engines such as Google, Bing, Yahoo and others. The advantage of SEA is that ads can be displayed for clearly defined search queries. For example, an ad is only displayed in the SERPs if a prospective customer enters the keyword "refrigerator in silver". The ad is then displayed.


Alternatively, SEA is also known as "keyword advertising", "search ads" and "sponsored links".



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How does search engine advertising work?

In order to operate SEA (Search Engine Advertising), you must first register with the relevant advertising network, such as Google Ads.


It is now possible to create one or more campaigns with corresponding ads. The ads can also be adapted to different target groups.



  • For which keywords should the ads be displayed?


  • How high should the maximum price for a click be when a prospective customer clicks on the ad?



A link to a landing page is then defined for each ad. This is where the user lands once they have clicked on the ad.


Last but not least, you only need to specify how high your daily budget is. For example, you can specify that you want to spend a maximum of €50 per day on your ad(s). It is also possible to set a maximum monthly budget.



Important to know: If several advertisers book ads for a keyword, a kind of auction takes place. The advertiser who bids the most per click is displayed at the top of the SERP ads.


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Important targeting options for ads:


  • For which keyword should the ads be displayed?


  • What language should the prospective customer speak?


  • Which region should the interested party come from?


  • How old should the prospective customer be?


  • What gender should the prospective customer be?


  • Should the ads only be displayed on a certain day and at a certain time?


  • On which end devices should the output take place (desktop and/or mobile devices)?


  • Should retargeting also be included?


Why does it make sense to place search engine advertising?

The majority of interested parties now use the Internet and search engines to find out various information. This includes products, services and information about companies.


This makes it all the more important to position yourself here and create ads for individual or multiple keywords. SEA is an excellent way of addressing specific target groups and defining exactly where to spend the money. This ensures that exactly the right target group is addressed.


As a result, visibility and reach increase, which can lead to more leads and sales.


Conclusion on the topic of SEA

SEA (Search Engine Advertising) is ideal for addressing specific target groups and gaining reach and visibility. It is therefore an important part of online marketing. Advertisements are used to draw attention to products, services and other information.



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