SEO Glossary: Bing

 

Which companies does Bing work with?

The Internet search engine, which belongs to Microsoft, works with various partners. One popular cooperation is with Yahoo, another with the green search engine Ecosia. Bing has also had a partnership with Facebook since 2010 and incorporates certain factors from the social network into its search algorithms.

 

A year later, another deal with the Chinese search engine Baidu was added. Here, Bing takes over for all English search queries. The numerous partnerships ultimately also help Microsoft's search engine to catch up with its competitor Google.

 

The Bing search engine and artificial intelligence

Like other search engines, Bing now uses artificial intelligence to deliver smart and accurate search results. The search engine even uses a specially developed AI called Cortana, which is primarily intended to generate natural answers and identify trustworthy sources.

 

The voice service integrated in Windows answers even complex queries clearly and comprehensibly.

 

What market share does Bing have in the search engines?

In Germany, Google ranks first with a market share of 90 percent. Bing follows directly behind with a market share of just under ten percent. However, this only applies to desktop search queries. On mobile devices, Bing's market share shrinks to less than one percent.

 

In its home country, the United States, the Microsoft Bing search engine is more successful than in Germany. There, almost 13 percent of internet users search with Bing.

 

Range of functions: What can Bing do better than Google?

Microsoft search is superior to Google in certain respects. This applies in particular to search queries for images or videos. Microsoft Bing plays videos directly on the page without users having to leave the search results.

 

Searching for images works in a similar way. If you use Bing, you can view the photos in full resolution without having to switch to the corresponding website. However, this function is a thorn in the side of website operators, as it reduces their click figures.

 

SEO for Bing: What you need to know about the search engine

In terms of search engine optimization, Bing works in a similar way to Google. This is because the search results differ only minimally, even though Microsoft is far ahead of the competition when it comes to filters.

 

If you want to promote your own online marketing with Bing, you could have advantages over Google:

 

Experts assume that Bing users spend longer on average on a website and are more likely to click on affiliate links. As the search engine is much more widespread on PCs than on cell phones, it makes sense to align your own on-page optimization with this.

 

Use advantages over Google

Some websites can rank better on Bing than on Google. As the search engine is used less frequently, there is correspondingly less competition for relevant keywords. This allows your company to save costs, but at the same time you don't have to do much differently than your competitor Google.

 

Another aspect concerns social signals. Unlike Google, Bing incorporates content from social networks more strongly into its own ranking. Links and comments are therefore weighted more heavily on Bing and should be taken into account in your SEO strategy.

 

In addition, searches for images and videos are very popular on Bing. Accordingly, websites with visual content rank better on Bing.

 

Users also differ from Google in certain respects: The Bing search engine tends to appeal more to older and educated users aged 35 and over with higher incomes.

 

 

Typical ranking factors remain identical

The ranking factors for Bing largely overlap with those of Google. In this respect, you can also use your SEO basics for the Bing search engine. Credible images and texts are essential for your website to appear at the top of the Bing search results.

 

Equally important are up-to-date content and regional references, which also influence the ranking result. Bing attaches great importance to the quality of backlinks. It is therefore worth integrating many high-quality backlinks into your website.

 

SEO optimization tips for Bing chat

Bing's AI chat obtains its information from reputable sources. Your content should be of a correspondingly high quality and appealing. The cleaner your research is, the more likely it is that the AI will use your content in its search.

 

Also try to formulate a text as clearly and precisely as possible. Bing Chat prefers direct answers and a well-structured FAQ section. In addition, make sure that the information is up-to-date and always keep it up to date.

 

Also invest in mobile optimization. Even if Bing is not used as frequently on mobile devices, this applies all the more to Bing chat.