In a nutshell: What is the Google Skillshop?
Tic Tac Toe is a strategy game that is probably thousands of years old and which Google has recently made available to play. Users compete against the computer or against a friend and play to be the first to have three identical characters (either a cross or a circle) in a row. Due to the small number of possible game situations and courses of play, Google's Tic Tac Toe always results in a draw, provided the players have understood the theory of the game and the computer is set to the "impossible" difficulty level.
Courses and content in the Google Skillshop
The Google Skillshop is a comprehensive learning platform that is currently divided into 11 main categories. For those who use one of Google's products (e.g. Google Ads; Google My Business; Google Analytics), the courses are free of charge. Users can decide for themselves at what pace they want to learn. In addition to the free access and independent learning pace, the Google Skillshop offers further advantages:
- Varied structure for learning through videos, texts and other formats
- Check acquired skills on the basis of tests
- For certain modules: receipt of certificates after successful completion
Especially for individuals and companies who want to prove their skills and familiarity with Google products, the certificates available in the Google Skillshop are a huge advantage.
Further training by means of 11 main categories
If you select one of the 11 main categories, you will usually find a list of different teaching content in the respective module, which is sorted into a learning path. To explain this using the example of Google Ad s: Google Ads is the advertising system of the US search engine operator Google. It is possible to place various types of advertising in Google's advertising network. From search engine advertising and video advertising to display advertising and other campaign types, there is plenty of scope to give companies and products more visibility on the World Wide Web. In the Google Ads course from the Google Skillshop contains enough modules and learning paths to learn advertising with Google from the basics to the details.
In general, companies and people from the marketing sector acquire extensive knowledge in the Google Skillshop. They also learn how to use the tools Google Analytics tools and the possibilities of the comprehensive Google Marketing Platform. In all of this, not only are skills related to marketing expanded, but aspects of data protection are also explained, which contributes to legal certainty.
All 11 main categories of the skill shop at a glance:
- Google Ads
- Google Future Workshop
- Google for Education
- Google Marketing Platform
- Google Analytics
- YouTube
- Google Ad Manager
- Waze Fundamentals E-Learning
- Google AdMob
- Authorized Buyers
- Android Enterprise Academy
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Courses that go beyond marketing
Some of the courses offered in the Google Skillshop stand out because they go beyond marketing. This applies above all to the "Google Future Workshop" and "Google for Education".
The Zukunftswerkstatt is a collection of modules that help you to advance your own career or company. Much of the content in the Zukunftswerkstatt relates to personal development and shows users, among other things, ways to articulate themselves confidently and apply for jobs successfully. In general, the Zukunftswerkstatt contains numerous modules with content from various specialist areas, including advice on the global expansion of companies.
"Google for Education" is aimed specifically at teachers. Part of the module is based on showing teachers in various courses how best to use Google's tools and, in some cases, hardware - especially the Chromebook. In the course on responsible and safe internet use, teachers learn how they and their students can use the internet efficiently and safely at the same time.
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Possible certifications and their benefits
It is possible to receive certain types of certificates for participating in certain modules of the Skillshop. Google certifications are written proof of your skills and competencies. Those who present their certificates on their own website can, for example, acquire new customers more easily and significantly advance their career. Google itself lists the following reasons for getting certified in the Google Skillshop:
- 76% of participants with a certification state that they feel more competent with regard to Google Ads.
- According to 75% of participants with certification, they achieve higher sales because they are able to select the right products and/or functions for their customers after the course.
- 68% of participants with a certification who apply for a job or internship receive an offer.
The certifications available from Google relate to two of the main categories mentioned above, namely "Google Ads" and the "Google Marketing Platform".
For companies and individuals with less than one year of experience or basic knowledge of Google Ads products, the Google Ads Fundament als certifications are suitable. Courses in the basic certifications include search engine advertising, display advertising, video advertising and AI-powered performance-based ads. Advanced users of Google Ads and professional companies have the opportunity to earn the three Professional certifications for search engine advertising, display advertising and video advertising.
In addition to the certifications for Google Ads, there are also certifications for the Google Marketing Platform. The training courses, which culminate in the award of certificates, are intended for advanced users who have more than one year's experience in using the Google Marketing Platform. Certification is also recommended for media technicians and account managers. The content of the courses includes the use of the Google Creative Studio for ads and the creation of websites.
Conclusion: What is the Google Skillshop?
In the Google Skillshop, skills and knowledge related to Google products can be acquired free of charge in most courses. Most of the content in the Skillshop relates to Google products such as Google Ads and the Google Marketing Platform and is therefore relevant to marketing. Some content is also useful for teachers, students and people with career ambitions for personal development. All in all, the Google Skillshop is a comprehensive training center that also awards certifications for the successful completion of certain courses.
