Jule Bunze's SEO transformation: From underdog to industry leader as #1 copywriter in Munich.

The initial situation

Jule Bunze ran a small but flourishing business as a copywriter in Munich

Despite her talent and the high quality of her work, she was difficult to find in the search engines. 


It did not appear on the first page for relevant search terms such as "copywriter Munich", let alone in the Google Maps 3-pack.

Copywriter from Munich

Jule Bunze is a freelance copywriter from Munich. She started her freelance career in 2022. 

Their guiding principle is:


Do you need a text but find it difficult to express yourself or get your point across? Are you great at explaining your work, but just can't get anything out of your writing?

No problem, I will be happy to support you.

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and booked the SEOfolgreich tool. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."
Jule Bunze
Copywriter in Munich

Our approach

Onpage optimization:

We first analyzed the structure and content of Jules' website. We then implemented targeted keywords, optimized the meta descriptions and shortened the page loading times. A particular focus was on mobile optimization, as more and more search queries are being made via mobile devices.


Offpage optimization:

By building high-quality backlinks from relevant and trustworthy sources, we were able to strengthen the authority of Jules' site.


Google My Business optimization:

Jules' profile was fully completed and regularly updated. This included accurate business data, authentic customer reviews and regular posts on current projects. This increased the company's visibility in local searches.

The result of the collaboration

After completing our SEO measures, Jule Bunze noticed impressive results. 


Your business is now in position 1 in the organic search results for "copywriter Munich" and is also prominently featured in the Google Maps 3-pack. 


This led to a noticeable increase in inquiries and ultimately to a growing business.

70 +

Organic traffic

10 +

Page 1 Rankings

# 1 +

Maps Ranking with GMB

30 +

New customer inquiries in 2023

Ahrefs Traffic before

According to Ahrefs 0 visitors per month

Ahrefs keywords before

According to Ahrefs a total of 0 keywords

Maps Ranking before:

Rank 20+ for "Copywriter Munich"

Ahrefs Traffic after

According to Ahrefs 75 visitors per month

Ahrefs keywords before

According to Ahrefs a total of 15 keywords

Maps ranking afterwards:

Place 1 Maps Ranking for "Copywriter Munich" in Munich +50km radius

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