Doubling organic traffic and increasing sales by 200% on the way to becoming the largest hookah store in the DACH region

The initial situation

The collaboration with Shisha World began in the summer, when the company was in the process of relaunching its online store. The starting point was a completely new Shopware site with an extremely large product range.


The big challenge with such an extensive store is to prioritize the SEO measures optimally and, above all, to implement them.

Germany's largest hookah store

Shisha World was founded at the beginning of 2000 and, with its early history in e-commerce, is one of the first and now largest online stores for shisha, shisha tobacco, e-cigarettes, accessories, vape & co. 


In addition to its strong online dominance, the company also operates over ten brick-and-mortar stores throughout Germany.

"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."

Christian Mazilu

Our approach

The approach at the start of the project focused on filling the content gaps in the category area. The category pages are the transactional lever that an online store can use in addition to its product detail pages. After the most important category pages ranked successfully, we developed an extraordinarily high-authority link building strategy. 


We fired these continuously over several years to keep the authority behind the Shisha World domain permanently high. Since domain authority plays a major role in the shisha niche, we were able to outrank all of the competition through qualitative link building. 


No performance marketing approaches are allowed in this niche, so the SEO competition was correspondingly high. As Shisha World has over ten local stores, we optimized our local SEO strategy for local dominance at city level.

The result of the collaboration

After almost four years of working together, we have achieved significant results. Shisha World developed into the most visible and highest-traffic property on Google in the German-speaking world.


The reason for this is not only the continuous SEO strategy and implementation by us, but also the motivation and optimization of the entire Shisha World team to further develop their store in an ultra-modern way and to keep up with the times in order to convert even more.

500 k +

Organic traffic

7 k +

Page 1 Rankings

4 k +

Position 1 Rankings

4 k +

Ranking for "Shisha"

Ahrefs Traffic before

141,000 visitors per month according to

Ahrefs keywords before

19,000 keywords in total according to

Ahrefs Traffic after

430,000 visitors per month according to

Ahrefs keywords before

20,000 keywords in total according to

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