Specht GmbH: Your SEO & SEA specialists

SEO for lawyers: reach more clients

Over 250+
customers

With the help of strategic SEO for lawyers and law firms , you can market your services on the internet. The crawlers of search engines (Google, Yahoo, Bing, etc.) check websites with regard to several aspects and decide on their ranking.

Our carefully planned SEO for lawyers, tailored to your desired clients, will help you achieve better rankings for your website. An optimized online presence gives you more clients, higher turnover, a better reputation and further prospects for your career.

SEO is an absolute must for law firms expanding into other regions or countries. SEO is also indispensable for individual lawyers these days. Specht GmbH is one of the top-rated SEO agencies in Germany and will help you achieve success on the web with a customized SEO strategy.

Google rating

Based on 315 reviews

Trustpilot rating

Based on 107 reviews

Recommended by:

Advantages of our SEO: trustworthy, efficient and forward-looking

Regardless of whether you are a small law firm with big ambitions, a large law firm with several offices around the world or an individual lawyer with a fresh website: We analyze the current state of your website in a thorough SEO audit, after which we discuss your goals with you and ultimately develop an individual SEO strategy to achieve your goals.

Strategies provide a clear direction. Our SEO strategy specifies the direction in which you and your law firm or office would like to develop. To ensure that the desired development occurs, we select the appropriate SEO measures and implement them consistently. This gives you several advantages!

Long-term effects: In contrast to advertising, search engine optimization serves to build a strong online presence in the long term. Once we have optimized your website, you will have more visibility in the long term.
Easier acquisition: We integrate SEO into your general online marketing strategy so that your online marketing is consistent overall. This makes it easier for you to acquire potential clients.
Cost-efficient search engine advertising: In all cases where lawyers want short-term effects in addition to long-term optimization of visibility, we place Google Ads with a high ROI.
More client inquiries, more sales, more prospects: SEO for lawyers can be geared towards any conceivable goal. Thanks to our experience and expertise, you can achieve your individual goals quickly.

In all our work, we act with foresight, because search engine algorithms - especially those of Google - change regularly. Anticipating new updates and implementing innovative SEO for lawyers from the outset is essential for the medium and long-term success of your online presence.

You have found such an innovative service provider in the experts at Timo Specht!

Overview of services: Gaining the trust of Google and potential clients

You know it from your industry: trust is essential for successful collaboration. This applies not only to your work as legal counsel, but also to search engine optimization (SEO). For Google, the trust factor is even a key evaluation criterion for your lawyer or law firm website.

To build trust, we create and maintain a Google company profile as part of Google My Business SEO, acquire external links from other websites and publish high-quality content via content marketing.

While we gain the trust of your target group and the trust of Google crawlers, we turn other search engine optimization screws:

We improve technical aspects of your website as part of on-page SEO. Thanks to our measures, your website loads quickly, has a user-friendly structure and is easy for search engines to read!
In parallel to the SEO measures, we place performance-oriented advertising. With efficient Google Ads for the right keywords, you immediately gain more visibility at a low price!
Our off-page SEO measures go beyond your website. Through sophisticated link buildingby linking SEO with social media marketing and through industry listings!
Local SEO promotes rankings with a local focus. Especially for lawyers and law firms with a new website, it makes sense to start with local SEO and expand out of the niche!

In a free SEO strategy consultation, we uncover untapped potential and develop a strategy to make you more successful on Google.

Content marketing as an ace: trust through high-quality content on relevant keywords

Law firm marketing and search engine optimization for lawyers have special requirements. Certain measures are more important in SEO for lawyers than in SEO for other professional groups. This includes, for example, the production of high-quality content.

In content marketing, which is inextricably linked to search engine optimization, the focus is on text creation. We fully cover this service area for lawyers and law firms. This is how we get you...

more visibility through the identification of relevant keywords and the creation of texts with a high density of information.
greater success in outbound marketing: less active acquisition, as new clients are attracted by helpful content and high rankings.
a greater reach through high-quality guest posts on external websites with a link to your website (keyword: link building).

Content marketing is primarily used by lawyers for passive customer acquisition: by publishing high-quality and helpful content, users come across the website or a specific subpage of the website as part of their search queries. This initial contact is valuable, because if users are convinced by the content, they will remember the brand - in this case, for example, the law firm - positively.

A positive first contact helps to transform users interested in services into potential clients for your legal advice. As an SEO service provider, we have a feel for this and use our powerful programs to identify keywords with high potential.

High-quality texts are published on your website for the keywords so that you gain the trust of users and search engines. In this way, your expertise as a lawyer is shown to its best advantage on the website.

Now the core advantage: As soon as you have built up a high authority with Google and other search engines with your lawyer or law firm website, you will achieve good rankings in the search results faster and faster with all new subpages of your website - this is exactly the long-term positive effect of search engine optimization mentioned above!

Relevant technical SEO measures for lawyers

In addition to content marketing, there are other SEO measures that are particularly relevant for lawyers and law firms. These include technical SEO. This is a component of on-page SEO and as such includes all search engine optimization measures that are carried out on your own website:

Optimizing the loading time of your website (technical term: pagespeed)
Creation of a sitemap - i.e. a list of all subpages of the website - for better readability for search engine algorithms
Compression of files (images, videos etc.) to shorten the loading time
Optimization of the navigation structure on the website in terms of user-friendliness (technical term: usability)
Setting a page title (technical term: title tag) and a meta description to make the website easier to find
Formatting of each sub-page and the text and media elements for perfect presentation of the content

As a lawyer with an informative website and high-quality content, you will find yourself in the situation of having to explain complex legal issues. To help potential clients understand the information on your website and convince them to work with you, it is a good idea to explain the complex issues with clear videos or graphics.

Our technical SEO services are important for optimizing the loading time of videos and graphics . Even without explanatory videos and graphics, you will probably have various file formats on your website that need to be compressed in order to optimize page speed. As a professional SEO service provider, we are able to do this and other technical SEO measures.

Grow out of your niche or target larger areas directly: Our local SEO for lawyers

Local search engine optimization is particularly useful for locally based lawyers and law firms, because local SEO for lawyers reaches potential clients directly in the vicinity of the law firm or office.

But even without a local branch, local SEO is a special recipe for optimizing online visibility because you can expand out of smaller areas using niche keywords. To explain this approach to SEO strategy in more detail:

Imagine you are a lawyer without a local office and can only be reached online.
As an online lawyer, you can do SEO for any location.
For example, you can decide to initially choose local SEO keywords with lower search volumes (e.g. "lawyer + small town name").
Creating pages for keywords with low search volumes (niche keywords) makes it easier for you to achieve good rankings in the search engines.
With the authority you have gained with Google for niche keywords, you can next optimize your website for keywords that have more search volume but also higher competition.

This strategy allows you to gradually build up top rankings for increasingly difficult keywords within local SEO for lawyers. The big advantage: with each new keyword and increasing search volumes, you will reach more and more potential clients.

In online marketing and law firm marketing, this method is known as niche marketing. It is an extremely structured approach that has a high probability of success. The experts at our SEO agency in Munich have already helped numerous clients achieve success with this strategy.

More visibility through Google Company Profile

The Google company profile (formerly: Google My Business) is mandatory for the SEO of lawyers. In our Google My Business SEO, we ensure an immediate improvement in visibility by creating such a profile. Companies are shown preferentially in the search results for numerous user search queries with their company profile, which contains the following information:

Name of the company
Address
Opening hours
Link to the homepage
Reviews
Maps entry

The Maps entry makes it easier for potential clients to navigate to the company's location. This is in the interest of user-friendliness and makes it easier for lawyers and law firms to acquire clients. A well-maintained company profile with an entry for search terms relevant to the target group is a trump card in local SEO for companies, lawyers and law firms. This is exactly what we offer you!

Link building with a local focus

In addition to optimizing the website for local keywords and entering a company profile, there are other measures in local SEO. These include, for example, entry in business directories. Link building is also very promising.

Links from other websites - so-called backlinks - are essential in the overall SEO for lawyers, because they convey authority to search engines and definitely contribute to better rankings in the search results as one of the biggest ranking criteria.

It is possible to make targeted use of the enormous SEO potential of backlinks for local search engine optimization. We know from experience which strategies and SEO measures are effective here. In this way, we ensure that Google does not classify link building as an unfair practice and that nothing stands in the way of your top ranking!

FAQ: Questions and answers about SEO for lawyers

In this final section, we provide some final information on the topic of "SEO for lawyers". Here we address questions relating to the decision for or against working with an SEO service provider.

What makes a good SEO agency?

A good SEO agency for lawyers, law firms and companies is initially characterized by the fact that it itself has a high ranking in the search results. Because only an SEO agency whose own website has a good position on Google can improve the visibility of lawyers, law firms and companies with certainty.

In addition, the SEO agency should have at least a decade of experience in order to not only be familiar with the current status quo in the field of search engine optimization, but also to have experienced the developments themselves and learned extensively.

Finally, references are another core criterion. The more and better references an SEO agency has, the more evidence there is of the agency 's expertise.

Can you do SEO yourself?

Yes, lawyers, law firms and all other companies can carry out search engine optimization themselves, but in most cases the effort involved is not commensurate with the return. It therefore makes sense for lawyers to devote themselves to their core competencies and further develop their office or law firm, while entrusting search engine optimization to a professional SEO service provider.

For whom does SEO make sense?

SEO makes sense for all companies and freelancers who already have a website or would like to build one. The earlier you start with professional SEO for lawyers and law firms, the faster the effects will occur: more clients, more turnover, more career prospects, etc.

Top rated SEO agency in Germany

Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!

Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.

Vieotestimonials

Short video testimonials from our customers!

Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!

Marc Raffelsieper

Chiropractor Düsseldorf

Lennart Volbeding

Chiropractor Kiel

Christian Waier

Chiropractor Munich

Uta Pittino

Osteopathy & Physiotherapy in Munich

Jule Bunze

Jule Bunze | Copywriter & Texter Munich

Mana

Coworking space in Munich

Korbinian Gerstl

Frankjuice

André Engels

Sales expert

Book your free SEO consultation now!

Strong customer results

Case studies of successful customers

The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.

Frankjuice

Juice cure pioneers from Munich

"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"

1. initial situation

No focus on money keywords

A lot of organic rankings but money keywords not in the top 3.

2. our strategy

Link building + onpage cleanup

In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.

3. the result

More than 700 top 3 rankings

After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.

1. initial situation

Local SEO gaps

No rankings in the highly competitive Google 3-pack. As a result, important local search queries were missed and left to the competition.

2. our strategy

Citation Building & Reputation Management

In addition to setting up hundreds of business directory profiles, we also took care of positive reputation management of Mana.

3. the result

Local 3-Pack

Indisputable local 3-pack ranking for his money keywords, even one-pack ranking due to high authority. Massive customer growth!

Mana

Coworking space & virtual office in Munich

"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "

Jule Bunze

#1 Copywriter & Copywriter Munich

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."

1. initial situation

Underdog without visibility

The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.

2. our strategy

Precise on & offpage opt. for money keywords

In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".

3. the result

#1 copywriter in Munich

After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.

Location

Our company location in Munich

You will find us in the Palais am Obelisk. Centrally located in Munich between Karolinenplatz and Odeonsplatz. Our second office is in Ravensburg on Marienplatz.

Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.

It is named after the site of the Battle of Brienne and, along with Ludwigstraße, Maximilianstraße and Prinzregentenstraße, is one of the four most important boulevards in the Bavarian capital.

Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.

Munich Central Station is also within easy reach of our office.

Team

We have put together an exclusive team of SEO experts to optimize your website every day

Our SEO experts tweak the most important parameters every day to boost your site on Google!

Timo Specht

Founder & SEO expert

Christoph Specht

Founder & SEO expert

Valeria

Content expert

Steps

A successful collaboration with us!

Would you like to win more customers online and have predictable growth in the future? You now have the chance to apply for a free initial consultation.

Step 1:

Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.

Step 2:

We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting. 

Step 3:

In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals. 

Reviews

Customer testimonials from successful SEO projects

More than 500+ customers trust our expertise and rate us with 4.9 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.

Carlheinz Bartsch

Bartsch Immobilien GmbH

"Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks - both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration."

Verified Trustpilot rating

Kelsey Nielsen

Personio

"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"

Verified Trustpilot rating

Michael Wunderlich

Managing Director - Ortho Lehel Practice

"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!

THANK YOU!"

Verified Trustpilot rating

Christian Mazilu

Shisha World

"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."

Verified Google review

Daniel Rakus

SEA Experts GmbH & CoKG

"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"

Verified Google review

Lukas Uhl

Vaillant

"We have been working with Timo and his team for >2 years now. The work we do together is very professional and uncomplicated. Timo's consulting activities are extremely value-adding and easy to understand, even for laypeople. Highly recommended!"

Verified Google review

Specht GmbH: Your SEO & SEA specialists

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