SEO Glossary: Guest post

What is a guest post?

A guest post (also known as a guest article) is a well-known and popular method among bloggers and website operators. The aim is to get more traffic on both sides and, in contrast, to set a backlink for the placement on the guest post page.

 

This means that both participants gain added value from the guest post. In terms of subject matter, both sides consult with each other so that a corresponding guest post is written for a selected industry or niche.

 

It is not uncommon for operators who want to receive a backlink to have their guest post written by an online editor. For example, if they have not fully mastered the craft of copywriting.

 

 

What are the advantages of a guest post?

 

If the guest author and website operator decide in favor of a guest post, both have decisive advantages:

 

• The guest author receives a backlink for their website. This gives them link power, traffic and therefore more reach and more potential prospects/customers.

 

• The website operator (e.g. of a blog) receives a high-quality article on a specific topic. This provides them with fresh content without much effort.

 

• Depending on the approach, both sides benefit in the long term and not just in the short term

 

• Website owners can collect bonus points, especially with well-known websites and blogs, as they receive a valuable link and increase the reach of their site.

 

How do you create guest posts on other websites?

Basically, it is not difficult to publish a guest post. First and foremost, communication is important. First of all, the website operator on whose site the guest post is to be published must be contacted. This can be done via the contact form, for example.

 

Many editorial sites also offer their own guest post section, in which the guidelines are specified directly. After a brief consultation on the topic, structure and style, you can get started and create your guest post.

 

It is important to ensure that the guest post does not sound overbearing or promotional. It should be written as neutrally as possible and structured like a purely factual text. Then nothing stands in the way of a collaboration and the associated backlink.

 

In terms of SEO, care should also be taken to ensure that the topic of the linking page matches the target page. If both pages are irrelevant and off-topic, the guest post will be of little use. Quality before quantity!