Specht GmbH: Your SEO & SEA specialists

SEO for hotels: defy the strong competition and increase visibility

Over 250+
customers

More website visitors, greater awareness, more paying guests, higher sales - you can achieve these goals with our search engine optimization (SEO) for hotels, vacation homes and other types of accommodation! We ensure that your website achieves better rankings with search engines such as Google and that you achieve your goals efficiently.

Together, our experts form the top-rated SEO agency in Germany, Specht GmbH. A large number of references and top ratings confirm our seriousness and quality. Find out on this page how we can help you achieve greater visibility on the web with a tailor-made hotel SEO strategy and its consistent implementation.

Together, we will unleash the full potential of your business through the continuous, targeted optimization of your website. Get in touch with us today and secure an influx of guests and an increase in bookings!

Google rating

Based on 315 reviews

Trustpilot rating

Based on 107 reviews

Recommended by:

Modern hotel SEO to strengthen your online presence

Hotel SEO plays a central role in online marketing. Through SEO for hotels using a customized strategy, you improve the ranking of your hotel website in the search results of Google, Bing, Yahoo and other search engines. As a result, you generate more website visitors who make bookings and become paying customers.

The experts at Timo Specht have been providing search engine optimization for a wide range of clients, including clients from the hotel industry, for over 10 years. Thanks to our experience, our powerful SEO tools and our innovative approaches, we guarantee hotel SEO according to modern principles. This provides you and your hotel website with the following benefits:

Efficiency! We carry out our SEO measures selectively and in a targeted manner. Based on an SEO strategy developed individually for your hotel, we achieve far-reaching optimization of your website in a relatively short amount of time.
Sustainability! SEO effects are long-lasting because, unlike advertising via Google Ads, for example, they serve to optimize the organic rankings of websites. Without having to invest a regular advertising budget, you can increase your visibility in the long term thanks to our hotel SEO.
Transparency! We define clear key figures during the development of the SEO strategy in order to measure the success of the SEO measures. Thanks to our data-driven approach, you gain detailed, real-time insights into the SEO performance of your entire website and each individual web page.
Precision! Apart from the high transparency of our services, data-driven search engine optimization has another advantage: precision. We constantly evaluate the success of hotel SEO and make successive optimizations to improve your website ranking.
Individuality! To achieve a top ranking in competitive search engines such as Google, you need an individual roadmap that emphasizes the unique selling points of your accommodation. We create this roadmap and make your website stand out from the competition.

We offer you these and other benefits with our tailor-made search engine optimization for hotels. Timo Specht's experts draw on a broad portfolio of services, ranging from on-page SEO (optimization of the website itself) to off-page SEO (measures outside the website) and the placement of search engine advertising.

Get to know our services in detail on this page and convince yourself of our capabilities!

Testimonial: From page 6 to page 1 in the search results!

We are the highest rated SEO agency in the whole of Germany. Due to the large number of platforms on which we have been rated, we are proven to be reputable, which is difficult to find in the broad landscape of online marketing agencies.

May it be an example of our qualities? Here we have a testimonial from Nhung, whose East Seven Hostel in Berlin had slipped to the 6th page in Google search results. Thanks to individual hotel SEO by Specht GmbH, the ranking of her website improved and her hostel website can now be found on the first page of the search results.

Overview: Our SEO measures for your hotel website

We offer all conceivable search engine optimization services. Depending on the current status of your website and your goals, we develop a customized hotel SEO strategy. In it, we record your goals and define the measures required to achieve them. Here is an overview of our SEO measures for your success:

On-page SEO (also: on-site SEO): This is where we make optimizations to your website. These can include, for example, compressing images to speed up loading times, integrating keywords to improve existing web pages and creating a sitemap for easier crawling. In general, we optimize the entire website and each individual web page meticulously and precisely from a technical perspective.
Keyword analysis: The research and analysis of keywords is a basic component of search engine optimization. We identify keywords with different focuses (e.g. niche keywords; keywords for local SEO) and create individual subpages for them. In this way, we increase the number of points of contact with your website for potential guests.
Local SEO: As guests stay in your accommodation and you therefore provide a local offer, local search engine optimization is essential! For the purposes of local SEO, we create a Google company profile, optimize it continuously and also generate backlinks from local websites.
Google My Business: Today it's called "Google Business Profile", but the previous name "Google My Business" is still on everyone's lips. In our Google my Business SEO, we create a profile for your hotel that makes your website easier to find straight away - including Google Maps, reviews, contact details, etc. The user-friendly offer significantly increases the likelihood of conversions.
Link building: Building backlinks - links that point to your hotel website from other websites - is one of the most important ranking factors for search engines such as Google. We build thematically relevant links to important keywords, giving you a natural link profile. This improves the authority of your online presence.
Content marketing: By integrating keywords, we add subpages to your website according to an individual content strategy. Nowadays, content marketing is very important, because apart from a solid technical basis, a website should contain one thing above all: Content that satisfies users' search intentions. That's what you get with us!

Hoteliers, operators of vacation apartments and vacation homes and other entrepreneurs receive holistic SEO for hotels from Specht GmbH. All services come from a single source, which contributes to efficient communication and rapid achievement of objectives.

Are you interested in an uncomplicated collaboration that will lead you to success with the most popular search engines? Then contact us directly now or get to know some of our services in more detail in the following sections!

Onpage SEO for hotels: Technical optimization of the website

On-page SEO for hotels primarily comprises technical measures. On-page SEO promotes the user experience and makes crawling easier for search engines. For a better user experience(UX), we improve the loading time and ensure a user-friendly structure.

We achieve an improvement in page speed by compressing media files and removing unnecessary plugins, among other things. We also set up lazy loading.
Our services also include optimizing the navigation on the website and setting up an easy-to-read menu structure.
We also optimize your hotel website for mobile devices so that it is displayed flawlessly and is accessible from smartphones and tablets to desktop PCs.

These and other tricks ensure that website visitors can easily navigate your website and all associated subpages and quickly find what they are looking for.

To make crawling easier for search engines and increase your chances of good rankings, we will set up an SSL certificate if you have not already done so. This security certificate is a key criterion, as Google clearly prefers websites with such a certificate.
We also create an XML sitemap. Thanks to the sitemap, which is an overview of all the individual web pages on your website, full crawling is promoted.
Last but not least, we optimize the title tags (also known colloquially as meta titles) on each individual website and ensure that each page stands out better in the search results. The title tag serves as an important ranking criterion for search engines. We also carefully check the correctness of the technical formatting on the individual web pages.

Ultimately, all of our technical SEO services go hand in hand: a technically sound website offers the best conditions for both users and search engines such as Google. Users reward the technical quality of the website with a longer visit duration and more bookings, while search engines give your website a better position in the search results.

Content marketing: analyzing keywords and creating high-quality content

Content marketing and the analysis and integration of keywords are closely intertwined. Strictly speaking, both are even part of on-page optimization, but due to their enormous importance, we would like to dedicate this separate section to this topic.

Content marketing is used to attract website visitors through high-quality content on the website. Instead of placing advertisements and actively approaching potential guests, website visitors find their way to you on their own thanks to the high-quality content on your website. This is called outbound marketing: not active acquisition, but passive customer acquisition.

In order to find and create good content for a website, keyword research is required first. In the course of keyword research, we identify relevant keywords. We optimize your website specifically for these keywords after we have subjected each keyword to a detailed analysis. The keyword analysis always follows the keyword research and includes the following key figures and metrics, for example:

Search volume
Expected traffic
Number of clicks in the search results
Keyword Difficulty (competition)
Presumably required backlinks for a good ranking
and much more.

We use powerful SEO tools from market leaders such as Ahrefs and Sistrix in our analysis. By combining several tools for the analysis, we achieve a high level of precision and can optimize your existing subpages for keywords on the one hand and decide on the creation of new websites to cover additional keywords on the other.

If you wish, we can send you the researched and precisely analyzed search terms so that you can create new content yourself. If you are unable or unwilling to create the content (texts, videos, infographics, etc.) yourself, we will be happy to take over the creation of quality content. Thanks to our experienced partner agencies specializing in content marketing, we can provide high-quality copywriting in particular and ensure that the newly created web pages significantly increase the traffic and thus the sales potential on your entire website.

Local SEO: Make your hotel, vacation home or other local accommodation more visible

When searching for suitable accommodation, potential guests use search terms that have a local connection. Local search engine optimization is essential for hotels so that you can attract as much traffic as possible to your website and increase the likelihood of conversion ("conversion" means that website visitors become paying guests).

With our local SEO services, we ensure that you achieve good local rankings for various search terms. In this part of search engine optimization, we also act according to an individual strategy, whereby we first tackle keywords with a local reference and the highest possible search volume with low competition.

From these niches, we let your website grow successively on Google and other search engines to finally target highly competitive search terms such as "Ferienhäuser Ammersee" and "Hostels München".

Our local SEO strategy is by no means limited to optimizing for individual keywords. Generating backlinks to locally relevant websites is also an important part of local SEO. We also optimize your online visibility for local search queries on booking platforms. A large part of local hotel SEO is also the optimization of the company profile on Google...

Google My Business: Create and maintain your company profile and acquire guests more easily

Acquiring new guests is much easier with an existing business profile on Google (formerly known as "Google my Business"). As soon as your hotel is listed under the business profiles, your visibility will experience a sudden boost. This is not necessarily because your organic ranking in the search results pages improves, but because all businesses with a business profile are visible on the first search results page.

The large "Companies" field usually appears below the advertisements and above the organic search results on the first Google page. All companies that match the respective search query are listed here. For a local search query such as "hotels in Munich" or "vacation apartments in Bremen-Neustadt", the hotels or vacation apartments that most closely match the search query can be found there.

If your website generally has a high SEO quality, contains high-quality content, gets good Google reviews and the company profile is optimized as far as possible for search engines, the chances of a positioning at the top of the Google company profile list increase.

The practical thing about the company profiles on Google is that it adds several user-friendly features to potential guests' search for suitable accommodation:

Reviews: Good reviews increase trust and ensure a high chance of conversion with the first impression that users get of your accommodation in Google searches.
Contact and link: Contact details for hotels and links to their homepages make it easier for people to contact you directly or visit your website if they are interested.
Navigation: The direct connection to Google Maps makes it very easy for search engine users to find their way to your hotel. Easy navigation to your location is user-friendly and therefore immensely important for the conversion of users from interested parties to paying guests.

In hotel SEO, we optimize along these and other aspects, which increases the number of customer touchpoints with your website and combines the optimization of visibility with the optimization of user-friendliness - maximum SEO effects for your hotel website!

Hotel-SEO by Specht GmbH: The hotel industry's ideal response to increased requirements

It is essential to look at SEO for hotels from the perspective of the steadily increasing requirements over the last 10-15 years: Tour operators, travel agencies and hotels have all found it more difficult to assert themselves on the internet against large platforms such as Airbnb and booking.com. These platforms are the preferred and usually first port of call for many search engine users looking for a hotel room, vacation apartment or other type of accommodation.

The experts at Timo Specht take into account the enormous challenges and strong competition in SEO for hotels. To this end, we develop holistic hotel SEO that maximizes your number of touchpoints with potential guests across the entire Internet.

We are also happy to provide tips on integrating social media (Instagram, Facebook, etc.) into your online marketing. In all SEO services, we strive to emphasize the USPs (Unique Selling Points) of your hotel.

Our knowledge, skills and ability to think outside the box of your website lead to comprehensive hotel SEO. Thanks to our own powerful tools and expert work with the Google Search Console and other Google tools, we are highly precise, data-driven and gradually drive the SEO performance of your website forward.

Choose the innovative, holistic and precise way with our SEO for hotels, which has already helped several hoteliers to gain more visibility on the Internet. More traffic, bookings and paying guests with Specht GmbH - let's make it happen together!

Top rated SEO agency in Germany

Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!

Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.

Vieotestimonials

Short video testimonials from our customers!

Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!

Jule Bunze

Jule Bunze | Copywriter & Texter Munich

Uta Pittino

Osteopathy & Physiotherapy in Munich

Mana

Coworking space in Munich

Korbinian Gerstl

Frankjuice

Book your free SEO consultation now!

Strong customer results

Case studies of successful customers

The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.

Frankjuice

Juice cure pioneers from Munich

"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"

1. initial situation

No focus on money keywords

A lot of organic rankings but money keywords not in the top 3.

2. our strategy

Link building + onpage cleanup

In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.

3. the result

More than 700 top 3 rankings

After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.

1. initial situation

Local SEO gaps

No rankings in the highly competitive Google 3-pack. As a result, important local search queries were missed and left to the competition.

2. our strategy

Citation Building & Reputation Management

In addition to setting up hundreds of business directory profiles, we also took care of positive reputation management of Mana.

3. the result

Local 3-Pack

Indisputable local 3-pack ranking for his money keywords, even one-pack ranking due to high authority. Massive customer growth!

Mana

Coworking space & virtual office in Munich

"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "

Jule Bunze

#1 Copywriter & Copywriter Munich

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."

1. initial situation

Underdog without visibility

The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.

2. our strategy

Precise on & offpage opt. for money keywords

In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".

3. the result

#1 copywriter in Munich

After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.

Location

Our company location in Munich

You will find us in the Palais am Obelisk. Centrally located in Munich between Karolinenplatz and Odeonsplatz. Our second office is in Ravensburg on Marienplatz.

Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.

It is named after the site of the Battle of Brienne and, along with Ludwigstraße, Maximilianstraße and Prinzregentenstraße, is one of the four most important boulevards in the Bavarian capital.

Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.

Munich Central Station is also within easy reach of our office.

Team

We have put together an exclusive team of SEO experts to optimize your website every day

Our SEO experts tweak the most important parameters every day to boost your site on Google!

Timo Specht

Founder & SEO expert

Christoph Specht

Founder & SEO expert

Valeria

Content expert

Steps

A successful collaboration with us!

Would you like to win more customers online and have predictable growth in the future? You now have the chance to apply for a free initial consultation.

Step 1:

Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.

Step 2:

We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting. 

Step 3:

In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals. 

Reviews

Customer testimonials from successful SEO projects

More than 300+ customers trust our expertise and rate us with 5 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.

Carlheinz Bartsch

Bartsch Immobilien GmbH

"Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks - both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration."

Verified Trustpilot rating

Kelsey Nielsen

Personio

"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"

Verified Trustpilot rating

Michael Wunderlich

Managing Director - Ortho Lehel Practice

"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!

THANK YOU!"

Verified Trustpilot rating

Christian Mazilu

Shisha World

"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."

Verified Google review

Daniel Rakus

SEA Experts GmbH & CoKG

"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"

Verified Google review

Lukas Uhl

Vaillant

"We have been working with Timo and his team for >2 years now. The work we do together is very professional and uncomplicated. Timo's consulting activities are extremely value-adding and easy to understand, even for laypeople. Highly recommended!"

Verified Google review

Specht GmbH: Your SEO & SEA specialists

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