SEO glossary: Keyword analysis

 

What is a keyword analysis?

If you carry out a professional and detailed keyword analysis, you are laying an important and decisive foundation stone. It is indispensable in the planning phase in order to be successful later on.

 

The aim of a keyword analysis is to find suitable and important search terms and search phrases. Once a list of suitable keywords has been found, it is ensured that a website with many potential search terms will appear in the organic search results (SERPs) can rank.

 

In addition, SEOs use a keyword analysis to find out which search terms a specific target group is really looking for. Accordingly, the content is then optimized for the relevant keywords in order to rank on Google and other search engines.

 

We strongly advise against simply defining any keywords yourself. This is because you run the risk of selecting unsuitable keywords. These bring little traffic later on and also do not fit the target group.

 

 

What are the advantages of a keyword analysis?

Important and decisive advantages of keyword research are listed below:

 

• Thanks to the right keywords, a website receives high-quality search queries from search engines such as Google
• The search volume of a website can be significantly increased
• Better online marketing results are achieved in the long term
• A keyword analysis also serves as an excellent basisto create successful AdWords campaigns
• A website is professionally optimized from the ground up, which is very important
• SEOs find out how much potential is behind certain keywords
• It is possible to recognize current trends. You can act accordingly (for example, by creating new subpages or blog posts).

 

How do you find the important search terms for your own project?

In order to find the right search terms for a website, the first step is to define and research the right topic. What is the project about? What kind of content should be offered here?

 

Only with the help of the right topic and search volume is it possible to decide on the right search terms (keywords). It is important to carry out the keyword analysis in a highly concentrated manner. SEOs should also take plenty of time for this.

 

 

To find the right keywords, SEOs should answer the following questions:

 

• How do users search for information on their own topic?
• Which target group do you want to reach with the individual keywords and the associated optimization measures?
• How high is the search volume of individual search terms or search phrases?
• Which individual terms and/or combinations of terms are relevant here?
• What does the competition look like? Which keywords do other competitors focus on and how big is the competition?
• Various keyword analysis tools are available on the Internet to answer these questions. One of these, for example, is the Google Keyword
• Planner. Such tools display all important information.

 

These include:

 

• Average monthly search volume
• Competition (high, medium or low)
• For campaigns: Bids for keyword prices and possible impressions