SEO glossary: Google Keyword Planner

 

What is the Google Keyword Planner?

The Google Keyword Planner is a useful tool for webmasters and marketers. It shows possible costs and visitor numbers for various keywords before the actual ad is created.

 

The Google Keyword Planner has been used for many years to find out the search volume of individual or multiple keywords. But it is still used today.

 

If users would like to place an ad in the GOOGLE ADS network, prior keyword research is essential. This is the only way to ensure that you really reach the right target group.

 

The Google Keyword Planner is also ideal for search engine optimization. This is where search engine optimizers can find out which keywords are worthwhile for their own SEO strategy and have the highest possible search volume.

 

 

What advantages does the Google Keyword Planner offer?

The biggest advantage of the Google Keyword Planner is probably the meaningful values. Compared to other keyword tools, the Planner offers extensive information and detailed data.

 

If marketers want to book ads via Google Ads, the Keyword Planner also offers further advantages:

 

• Find new keywords: If website owners and marketers give Google some information (e.g. target page, previous keywords and linguistic focus), the Keyword Planner searches for new possible keywords. They could make an ad worthwhile
• Decide on the right keywords: After Google has displayed a list of suggested, suitable keywords, the next step is to make a decision. Interested parties can find out whether a search term is worthwhile via the search volume display. The average monthly search queries are displayed here.
• Cost overview: However, costs also play an important role for marketers. For this reason, it is worth taking a look at the average CPC. It indicates how high the costs are for each click made. This makes it possible to roughly calculate how high the budget can be.

 

How does the Google Keyword Planner work?

To use the Google Keyword Planner, a Google account is always required. After briefly entering your personal data and company information, you can get started.

 

Marketers and SEOs can now use various functions on the Planner homepage:

 

• Find new keywords: To retrieve relevant keyword data, enter individual keywords, word groups or information on an existing web project. The Google Keyword Planner then displays all relevant data.
• Budget planning and forecasts: If advertising is to be placed directly, marketers can also create a budget plan. This involves filling in a list with one or more keywords. The CPC per keyword and a forecast are then displayed.