SEO law of success #1: Time
Search engine optimization takes time. Both ONPAGE OPTIMIZATION and OFFPAGE OPTIMIZATION take time to be carried out at all. And then the measures also need time to become effective.
In addition, a fresh website must first establish itself and build trust before an attractive ranking position is conceivable. If you don't have the stamina, you can forget about SEO.
Perhaps you already have a goal of where you would like to go with your site one day?
However, there are still many stumbling blocks, detours and dead ends along the way - often in the form of updates to the ranking algorithm.
If you make an effort and make the right decisions, the ranking of your website will stabilize at the top over time. However, there is never a guarantee of success.
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SEO law of success #2: Precision
Successful search engine optimization requires precision. This begins with the correct labeling of headings (H1 TO HX) and ends with the targeted control of link juice.
If you work inaccurately, you will not be successful in the long term - especially as the competition never sleeps and is certainly constantly working on improving your own site.
It is therefore important to always put the flawlessness of search engine optimization to the test and also to deal with small construction sites, as these can make all the difference. Also, don't be tempted to chase after one SEO trend after the next.
The central interest of search engines will always be to present users with the most relevant and helpful pages that match their search query. Of course, there are sometimes technical things that change at Google & Co. Then, of course, you have to react and make appropriate adjustments.
Tricks and hacks that you can read about in some places are probably more harmful in the long term and destroy the precise SEO foundation that you have laboriously built up.
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SEO law of success #3: Continuity
Many SEOs sit back and relax and want to reap the rewards of success when their site finally appears at the top of the rankings. But even if your site is listed at number 1 on Google & Co, you still have to stay on the ball.
SEO is a continuous process and requires constant work. The content - i.e. what you offer the user - must be regularly updated. In addition to the evergreen topics, there are certainly always current things that you should focus on.
You must also keep an eye on the OFFPAGE performance of your site. The backlink profile, for example, must be checked regularly so that harmful and outdated links cannot cause any damage.
Those who are serious about search engine optimization not only react, but always work with foresight. It takes a lot of experience to take the right measures and even more experience to anticipate the next steps.
However, SEO is not only a continuous work process, but also an ongoing learning process. If you accept that you always have to keep up with the latest developments, you have a good chance of success. Lazy SEOs, on the other hand, will be out of the picture with their site in the long term.
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Insight for all SEO beginners & professionals: The main reason why you fail at search engine optimization and what I have noticed in over 150 customer projects - An open secret
It fails because of the IMPLEMENTATION. Only the IMPLEMENTATION.
Everything you have just read in my article, you already knew if you have dealt with SEO before. The problem is that you still haven't really managed to achieve your goals the way you wanted to.
I take my own nose to the grindstone:
In many respects, I haven't yet fully realized this either. I have wanted to set up a blog for 2 years now. I've wanted to produce videos for 2 years now. Only now do I have them.
Talking about SEO vs. doing SEO. I think you know what I'm getting at.
Conclusion
You have exactly two options to fuel your digital store called website with walk-in customers.
1. organic, sustainable and long-term optimized SEO reach
2. short-term, paid and cunning SEA
Advertising reach through Google Ads or social media performance marketing.
Ideally, you should tap into both. However, if you don't want to spend a media or click budget, your only option in 2020 is to carry out strong SEO optimization. To be able to do SEO successfully in the long term, you should bring time, act precisely and have the staying power called continuity
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Last obvious tip: You must not talk about SEO, you have to put it into practice. I am talking about deliberate and correct action, not rash actionism.