SEO Glossary: Trust

In a nutshell: What is Domain Trust?

The trust (also known as domain trust) indicates how trustworthy and reputable a domain is. Accordingly, it can receive a ranking advantage.

What is Domain Trust?

Trust is a key figure that indicates whether a domain is reputable and trustworthy. However, there is no precise basis for calculating trust. SEOs do, however, have the opportunity to create quality content and generate high-quality backlinks to generate high-quality backlinks. Other factors also play an important role.


Internet users have a great interest in using only trustworthy websites that they can rely on. This makes it all the more important for search engines such as Google to show such trustworthy, reputable and secure websites in the SEARCH ENGINE RESULTS (SERPS) listings. The aim is to create a positive user experience.


The same also applies to search engine advertising (SEA) is also affected. This is because many search engines sell advertisements to marketers and companies in order to finance themselves and generate revenue. If poor and low-quality results were displayed in the organic section of the SERPs, this would have a negative impact on the advertisements.


If, on the other hand, only domains with a high trust are on the first results pages, this has a positive influence.


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What criteria play a role in trust?


There is no standardized calculation model for determining the trust of a domain. Nevertheless, some factors serve as a guide:


  • Incoming links: They should come from high-quality sites, quality rather than quantity applies here. Anchor texts, link position and the page providing the link also play a decisive role.


  • Quality of content: Websites with clearly structured, error-free and high-quality texts get direct plus points here. The same applies to images that are of high quality, not pixelated and, in the best case, unique. Duplicate content takes a back seat.


  • Domain age: The age of a domain can also have a positive influence on trust. Older domains are interesting because they have grown continuously and are stable. However, they also offer a long history.


  • Topic: Even the choice of website topic can have a fundamental influence on trust. For example, if website owners opt for gambling, adult or dubious financial models, such areas are generally considered dubious.


  • User ratings: Are there possibly user ratings or reviews about a website? They can also have a positive influence.


  • Moderate advertising: No user wants to be bombarded with advertisements. Search engines also keep an eye on this. The following applies here: A healthy mediocrity is fine. Too much, however, can lead to a devaluation.


  • Spam: Spam can be used in many SEO areas. This includes, for example, automatically generated backlinks and spinning texts. This is generally not advisable.


As you can see, the factors mentioned above mainly relate to quality. Those who focus on quality rather than quantity and make an effort here also offer their users added value. And this has a positive impact on trust.



How can SEOs and webmasters influence domain trust?


Below are some tips and tricks on how SEOs and webmasters can positively influence trust:


  • Basically, pay attention to the quality of content, links and technology. Offer good content and ensure that loading speed and user-friendliness are positive.


  • You should also ensure that your project is regularly checked and maintained. Are there any 404 error pages or areas that are not working properly? Fix these bugs!


  • You can also take a look at Google's Webmaster Guidelines. These contain important points that you can use to have a positive influence on your project.


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Conclusion: What is Domain Trust?

If you want to increase and maintain your domain trust, you have a lot to do. Basically what counts here: Make sure that you offer high-quality content and that your project works flawlessly. Then nothing stands in the way of a good trust.

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