SEO law of success #1: Time
Search engine optimization takes time. Both ONPAGE OPTIMIZATION and OFFPAGE OPTIMIZATION need their time to be carried out at all. And then the measures also need their time to become effective.
In addition, a fresh website must first establish itself and build trust before an attractive ranking position is conceivable. If you don't have the stamina, you can forget about SEO.
Maybe you already have a goal where you want to go with your site one day?
On the way there, however, there are still many stumbling blocks, detours and dead ends - gladly also in the form of updates to the ranking algorithm.
If you make an effort and make the right decisions, the ranking of your website will stabilize in the front area over time. However, there is never a guarantee of success.
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SEO law of success #2: Precision
Successful search engine optimization requires precision. This begins with the correct labeling of headings (H1 TO HX) and ends with the targeted control of link juice.
If you work inaccurately, you will not be successful in the long term - especially as the competition never sleeps and is certainly constantly working on improving your own site.
Therefore, it is important to always put the flawlessness of the search engine optimization to the test and to also deal with small construction sites, because just these can make the difference. Furthermore, don't be tempted to run after one SEO trend after the next'.
The central interest of search engines will always be to present users with the most relevant and helpful pages that match their search query. Of course, there are sometimes technical things that change at Google & Co. Then, of course, you have to react and make appropriate adjustments.
Tricks & hacks that you can read about in some places are probably more harmful in the long run and destroy the precise SEO foundation that you have painstakingly built.
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SEO law of success #3: Continuity
Many SEOs first sit back and relax and want to reap the rewards of success when the page finally appears in the front area of the rankings. But even then, when your page is listed at number 1 on Google & Co, you still have to stay on the ball.
SEO ist ein kontinuierlicher Prozess und erfordert immer wieder Arbeit. Der Content – also das was Du dem User anbietest – muss regelmäßig auf den neuesten Stand gebracht werden. Zudem gibt es neben den Evergreen-Themen auch sicherlich immer aktuelle Dinge, die Du in den Fokus nehmen solltest.
You must also keep an eye on the OFFPAGE performance of your site. The backlink profile, for example, must be checked regularly so that harmful and outdated links cannot cause any damage.
Moreover, anyone who is serious about search engine optimization does not just react, but always works with foresight. It takes a lot of experience to take the right measures and even more experience to anticipate the next steps.
But SEO is not only a continuous working process, but also a permanent learning process. Those who accept that you always have to keep up with the current state of affairs have a good chance of success. Lazy SEOs, on the other hand, will in the long term with your page from the scene
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Insight for all SEO beginners & professionals: The main reason why you fail at search engine optimization and what I have noticed in over 150 customer projects - An open secret
It fails because of the IMPLEMENTATION. Solely because of the IMPLEMENTATION.
Everything you just read in my post, you already knew if you have dealt with SEO before. The problem is that you still haven't really managed to achieve your goals the way you wanted.
In doing so, I take myself by my own nose:
In many ways, I'm also not yet fully into the implementation. For 2 years I already want to build a blog . For 2 years I already want to produce videos. Only now I have them.
Talking about SEO vs. doing SEO. I think you know what I'm getting at.
Conclusion
You have exactly two options to fuel your digital store called website with walk-in customers.
1. organic, sustainable and long-term optimized SEO reach
2. short-term, paid and cunning SEA
Advertising reach through Google Ads or social media performance marketing.
Ideally, you should tap into both. However, if you don't want to spend a media or click budget, your only option in 2020 is to carry out strong SEO optimization. To be able to do SEO successfully in the long term, you should bring time, act precisely and have the staying power called continuity
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Last obvious tip: You must not talk about SEO, you have to put it into practice. I am talking about deliberate and correct action, not rash actionism.