Your Onpage Optimization Guide - THE 2020 SEO Onsite Checklist

SEO onpage optimization is one of the most important tools you should master if you have started or are planning to start your own website. In this article you will receive an optimal guide with which you can implement onpage SEO OPTIMIZATION SUSTAINABLY in 2020 - AND dominate.


You will learn the following points in the Onpage Guide


  • What is onpage optimization
  • How to optimize your content
  • How you can design an SEO-friendlyURL
  • How to design your headlines and descriptions


and you will receive a step-by-step guide so you can start optimizing your Onpage SEO right away.


In a free SEO strategy talk, we uncover untapped potential and develop a strategy to help you become more successful on Google. 


What is Onpage SEO Optimization?


First of all, it is important to explain the Onpage SEO optimization. Onpage SEO optimization is the two branches of search engine optimization. Under it the Onpage and OFFPAGE optimization is understood. Likewise, these branches are also known as ONSITE and OffSite optimization.


All the content tuning of one's own website is done by the Onpage SEO optimization. The optimization includes the improvement precautions that everyone can apply on their own website. The ONPAGE SEO improvement methods deal with the content, structure and technique. This means that it is mainly relevant to make the content and structure qualitative, individual and thematic - especially in terms of formatting, headings, etc.


The technique of onpage optimization concerns the code of the sources on your own website. This means the SEO friendly and valid markup. Here, the respective META elements and attributes of images and titles are optimized.


Likewise, the internal structure of the links is an essential part of the optimization. The internal link structure can facilitate crawling and indexing of the homepage can be optimized and created by means of the Google bot . In the context of the SUCHMASCHINENOPTIMIERUNG is treated in the first place the Onpage optimization and afterwards the OffPage optimization (from externally incoming links).


The 10-step to successful Onpage SEO optimization


Step 1: Content management

You should pay attention to an individual and qualitative content especially in the onpage SEO optimization during the acquisition. Above all, the Panda update even managed to focus on its own quality and the context of Google. You should definitely make sure that your website offers the user added value and not search engines.


When doing content research, you should address the questions that are coming up:



  • How do you represent yourself to your competition, for example Google rankings?
  • How is your offer different from the competition?
  • What information of the most frequently asked questions and problems do I answer on my FAQ?
  • What content lands on the top trends on Google?
  • Do you have expressive diagrams?
  • Do you have known clients or references that you can list on your site?
  • What added value is offered to the user?


Before you design your site, you should first consider which offers can impress your users. It is important that you stand out from your competitors and offer unique added value and stand out positively. After all, apart from improving search engines, on-page SEO also means convincing users with your content. Ideally, the user should be enthusiastic about your content and even recommend it to others.


The most important thing in on-page SEO optimization is to optimize the content. You can set several keywords and structure them ideally. If your content is poor, you have no chance of ranking well in the long term. Therefore, make your content meaningful and don't just focus on the search engine.


Step 2: WFF*IDF text check


You should pay attention to an individual and qualitative content, especially in the onpage SEO optimization during the acquisition. Above all, the Panda update even managed to focus on its own quality and the context of Google. You should definitely make sure that your website offers the user added value and not search engines.


The WDF*IDF TEXT ANALYSIS plays an important role in the content and keyword research. Through the research you get details about the other terms on the top ranked competitors in addition to their keyword, which are used and how often they are created in the content:


Based on the analysis, you will be able to get an explicit picture of how to design the structure and layout of your website.


Step 3: URL structure and design

The structure and layout of the website are particularly relevant in the evaluation on Google. The main feature should be the formatting, highlighting and keyword ranking.


Therefore, pay attention to flat URL hierarchies, such as in this basic



Step 4: Domain design (www)


When you start with the Onpage SEO OPTIMIZATION, you should start with the appropriate domain name. If you manage to include the appropriate focus keyword in the domain name, it will have a positive effect on the Google ranking. You should also use this keyword afterwards on the headline of your website, in the meta mentions and in the text of the respective HTML pages.


For this reason, it is important for companies to thoroughly consider the company name and domain. The domain must be different from the other domains. Thus, the own offer can be found faster.


Important: Keyword domains give you a short-term ranking advantage. In the long run, however, your brand has more credibility. Here you should weigh up if you want to focus on short-term ranking advantages with a KEYWORD DOMAIN (EMD = EXACT MATCH DOMAIN) or if you want to focus on a brand domain in the long run.


Step 5: Title Tag

The title of your website is placed at the top of the browser. In Google, the titles of the search results appear in blue and are underlined. This makes the search result stand out better. You should include two or three important keywords in the text and place the most important keyword first.


Most of the time, a welcome speech is already made on the home page in the title. You should definitely avoid meaningless phrases and place your company name or a relevant keyword. This way you can influence the search engines positively.


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Step 6: Keywords


In order for your website to reach a wide audience and attract many users, you should first be clear about what your user's needs are.


Especially consider the SEARCH VOLUME and the competition factor to get an overview. You can summarize this using an Excel list. In the Excel list you note the terms that could be relevant for the onpage optimization.


Keywordtools I work with are among others AHREFS, UBERSUGGEST or ANSWERTHEPUBLIC


Step 7: Structure & internal linking of your site

When including internal and external links, consider an expressive link text and use the TITLE tag to describe the link destination. You can also use the target=_blank command when adding an external link. In this case a new tab will open and the user will stay on your page.


By means of an ideal internal linking you increase the indexation of the entire website, because you direct the curiosity of the visitors to hard-to-find content. In this case, you can work with multiple internal links.


However, it is different with external links. Here you should reduce your linking to the necessary. Try to link especially to trustworthy and topic-related websites. Public institutions are very suitable for this, as they inspire trust and also increase the credibility of your website.


Likewise, the loading speed of your website is relevant for onpage optimization. After all, it has a great influence. The user wants your website to load quickly and has no patience for long waiting times. However, if the waiting times on your website are too high, he will abort and possibly have no desire to visit your website again. Thus, you lose an important reach, which is extremely crucial especially for online stores.


The following optimization options are possible:


  • avoid superfluous scripts
  • use page caching for the statistics
  • use a CDN to deliver graphics from an external server
  • use LazyLoad to deliver the visible part

Step 8: Headings H1 to H6


Arbeite mit Überschriften, damit der Hauptfokus auf Dein Angebot gelenkt wird. Es sind die Größen zwischen <h1> und <h6> vertreten, die auf Google sehr verschieden eingestuft werden. Die bedeutendste Überschrift ist selbstverständlich die Hauptüberschrift <h1>.


Here it is extremely important to include the keyword and be used in the complete file only alone. The other headline sizes are applicable several times.


Du solltest relevante und inhaltlich bedeutende Begrifflichkeiten, durch fett <b>, kursiv <em> oder auch listen <li> abbilden. Die Suchmaschinen erfassen diese Formate und bemerken dies als positiv.

Step 9: Text

The content of the website counts as the most significant content of a SEARCH ENGINE OPTIMIZATION. This is the actual text of the web page that is being mapped.


For this purpose, you should use keywords in a targeted manner and in an appropriate dose. If you use a word more than once, there is a possibility that it will be considered spam. You can use the following numbers as a guideline:


Your focus keyword should have a keyword density of no more than 1 - maximum 2%.

Step 10: Image labeling & alt tags


The integration of media elements is especially ideal in order not to bore the user and to make the content fresher. In terms of Onpage SEO OPTIMIZATION, they are especially suitable for emphasizing the core topic.


If you find a suitable image for the topic, include the keyword in the file name and name it with an expressive alternative text. The ALT text is ideal for obstacle-free images and you will be easier to find in Google image searches.


Although infographic design takes a lot of time, it is well worth it as long as it is created well. Users are very fond of sharing infographics and as a result, they have a great viral spread.


However, you create a higher dwell time on the website through interesting and amusing videos. This leads to the fact that the user bounces less. For this reason, both factors are very relevant for a good ranking on Google.


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Conclusion - Keep it simple
I find that far too many people try to overcomplicate things when it comes to on-page SEO. You should keep it simple.


Number 1 rules for onpage optimization: Get basic page optimization right


This just consists of making sure you have the most important keywords in your URL, your title, in an h1 or h2 tag... and then doing what many people do wrong... NOT over-optimizing the rest of your page content!


If you have any problems with onpage optimization, you can contact me as your flexible SEO FREELANCER at any time.

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