SEO Glossary: Google Panda Update - Everything you need to know!

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In a nutshell: What is the Google Panda Update?

In February 2011, the search engine giant rolled out the Google Panda update. It refers to the algorithm of the search engine. The update is directed against websites with low quality and / or little content.

What is the Google Panda Update?

The well-known Google Panda Update caused a stir among website owners and SEO experts in February 2011. It was first published in the USA on February 23, 2001. Later it was available worldwide on April 11, 2001.

But what is the Panda update primarily about? Panda is a kind of filter that searches the index of the search engine at regular intervals. If Google discovers websites with poor quality, the visibility is lowered directly. That means: The page loses in the SERPs ranking.

While some minor updates are released only in certain regions, languages or other areas, the Panda update played an important role worldwide. This is how it was rolled out globally.

By the way, the Google update was not named "Panda" because of the world-famous Panda bear. Rather, the engineer of the update was called "Navneet Panda", who created the filter.

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What's so special about the Google Panda update?

In the past, Google published rather small updates that referred to the subpages of a domain. The Google Panda update, on the other hand, refers to a complete website (incl. start and subpages).

As a result, the effect of the update was clearly felt by many website owners and webmasters. In many places, it caused headaches.

What are the goals of the Google Panda Update?

Google's goal was to use the Panda update to present search users with higher quality results. Accordingly, Google's search engine algorithm was adjusted and from now on only websites with good content should be displayed in the upper SERPs.

Inferior websites, on the other hand, have lost rankings and in some cases have dropped significantly in the rankings.

According to the Google Panda Update, which factors have negative influences?

 

Many website owners were irritated and not sure which factors have a negative impact on ranking. Below are all the negative influences:

 

  • There are no or only a few high quality backlinks available
  • Visitors only stay on the website for a short time
  • The bounce rates are accordingly high
  • There is a lot of duplicate content available (also known as DUPLICATE CONTENT known)
  • There is little to no original content on the page (unique content)
  • There are generally too many ads on the project, or the ads are irrelevant
  • The page title and content do not match the search query
  • The content is unnaturally structured (e.g. Keyword stuffing)
  • For the most part, there is little original content on the website

 

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Conclusion about the Google Panda Update

Since the Google Panda update, it is clear that website owners must focus more on high-quality content. Because the filter will continue to regularly check the search engine index and accordingly move bad websites to the back.

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