SEO Glossary: Google Panda Update

 

What is the Google Panda Update?

The well-known Google Panda update caused a stir among website owners and SEO experts in February 2011. It was first published in the USA on February 23, 2001. It was later made available worldwide on April 11, 2001.

 

But what is the Panda update primarily about? Panda is a type of filter that searches the search engine index at regular intervals. If Google discovers websites with poor quality, its visibility is directly reduced. In other words: The page loses in the SERPs ranking.

 

While some smaller updates are only released in certain regions, languages or other areas, the Panda update played an important role worldwide. It was rolled out globally.

 

Incidentally, the Google update was not given the name "Panda" because of the world-famous Panda bear. Rather, the engineer who created the filter for the update was called "Navneet Panda".

 

What is so special about the Google Panda update?

In the past, Google tended to publish small updates that related to the subpages of a domain. The Google Panda update, on the other hand, refers to a complete website (including start and subpages).

 

The result:

 

The effect of the update was clearly felt by many website owners and webmasters. It caused headaches in many places.

What are the goals of the Google Panda Update?

Google's aim with the Panda update was to present searchers with higher quality results. Google's search engine algorithm was adjusted accordingly and should now only display websites with good content in the top SERPs.

 

Inferior websites, on the other hand, have lost ranking and in some cases have fallen significantly in the rankings.

 

Which factors have a negative impact according to the Google Panda Update?

 

Many website owners were confused and not sure which factors had a negative impact on the ranking.

 

All negative influences are listed below:

 

• There are no or only a few high-quality backlinks available
• Visitors only stay on the website for a short time
• The bounce rates are correspondingly high
• There is a lot of duplicate content available (also known as DUPLICATE CONTENT known)
• There is little to no original content on the site (unique content)
• There are generally too many ads on the project, or the ads are irrelevant
• The page title and content do not match the search query
• The content is structured unnaturally (e.g. keyword stuffing)
• For the most part, there is little original content on the website