Write SEO texts yourself or buy them?

Really good content is and remains an indispensable building block for achieving rankings in the coveted places on Google & Co. Of course, cleverly optimized text alone is no longer enough to outsmart the search algorithm. But without content, you will never achieve a top position.

In the following, I will explain which texts search engines love and which rules you should adhere to so that Google & Co. can best accept your content. At the same time, I will also make it clear to you that your content must not only appeal to search engines, but above all to your real visitors.

You can manage the balancing act. In this article, I'll show you what you need to bear in mind and why you should put the creation of SEO texts in the hands of professionals.