SEO Glossary: Backend

In a nutshell: What is the backend?

A backend is the technical system of a website and runs in the background. Normal users and visitors to a website do not see any of this. The aim is to manage individual content and make settings in the backend.

 

Backend - What exactly is it?

If you translate backend, you get the term "back end". In the backend, webmasters and website operators have access to all applications and manage content such as blog posts or media here. The visual appearance can also be customized here.

 

The backend is also the administrative part of a website. It is protected by a user name and password. If you look at the opposite side of the backend, you will see the frontend, i.e. the front end.

 

If publishers and webmasters want to make a change in the frontend, they log in to the backend. The desired change is then implemented immediately and is directly visible in the frontend.

 

Especially with a CONTENT MANAGEMENT SYSTEM (CMS) such as WordPress, the backend is indispensable. This is where posts are created and edited, among other things. In addition, the backend of CMSs is simply structured so that an overview can be maintained even with large amounts of data.

 

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What tasks does a backend perform?

Once an administrator has logged into the backend, various functions and tasks are available.

 

Included are:

 

  • Customization of the design
  • Creation and maintenance of text content, images and videos
  • Management and control of users
  • Various optimization measures such as SEO
  • Installation and management of plug-ins to use certain applications and advanced functions
  • Processing, managing and controlling processes such as orders in store systems

 

How does a backend work?

A backend basically consists of 3 components:

 

  • Application
  • Server
  • Database

 

When users visit a website, they only see a front end. Depending on the content, users read blog posts or watch videos, for example. Such data is stored on the server and managed in the database. The backend creates and uses hierarchical structures in which everything is clearly organized.

 

When a user accesses a specific content, the backend accesses the database and server directly to display all files and information. In addition, applications in the backend help to carry out certain processes.

 

How important is a backend for search engine optimization?

The backend helps to carry out targeted measures in the course of search engine optimization. Among other things, webmasters have the option of defining meta descriptions, titles and other elements such as alt tags. Optimizing content and page analyses can also be carried out quickly and easily with modern backends.

 

Backends with their numerous functions are essential, especially for large amounts of data and many content entries.

 

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Conclusion: What is a backend?

A backend is ideal for making various settings to the system and changes to the content. With just a few clicks, webmasters can change the look of a website (frontend), for example, so that it is displayed immediately after saving. Numerous extensions (plug-ins) also help to integrate useful functions into the backend.

 

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