SEO Glossary: Google Alerts

What are Google Alerts?

If new results appear in the Google search engine, Google Alerts informs users about them and sends them directly by email. To do this, users must first specify the search terms for which they would like to be informed at certain intervals. The setup is quick and easy.

 

For example, it is possible to request Google Alerts to send an email every morning at 09:00 for the search query "SEO Trends". All new results and messages are displayed in a compact and clear list to keep you informed about brand new topics.

 

Google Alerts is suitable for the following areas:

 

• People interested in sports, for example, enter the name of their favorite club. Now they receive new information about their sports club every day.

 

• What is currently happening in politics? By entering specific search terms, a list of current political topics appears at regular intervals.

 

• Are you a well-known person and would like to know what is being reported about you? Then enter your name and be informed by e-mail.
  Fans of famous music and movie stars will also get their money's worth with Google Alerts and know immediately what's going on in Hollywood.

 

 

How do I subscribe to Google Alerts?

To subscribe to topics in Google Alerts, you first need a Google account. You can then set it up.

 

And it works like this:

 

• To subscribe to a topic, first go to the GOOGLE ALERTS PAGE to open

 

• Simply enter a search term in the "Create age for..." field. This can also be several terms separated by commas. Relevant results will appear below as soon as you enter them.

 

• Various settings can be made by clicking on "Show options". For example, how often updates should be sent. The e-mail address of the account is also displayed here.

 

• By clicking on "Create alert", Google remembers the configuration and now sends current alerts.

 

• To edit Google Alerts later, click on the small gray pencil. To delete, simply click on the trash can.

 

What are the benefits of Google Alerts for SEO?

Even if Google Alerts has no direct benefit for SEO, it helps indirectly. For example, marketers can use alerts as an excellent analysis and monitoring tool.

 

Google Alerts provides active support in finding out which topics are currently trending online and which are popular. Marketers can then tailor their campaigns accordingly and optimize the corresponding target groups.

 

But Google Alerts also provides great added value in terms of reputation management. Companies are always up to date on what is currently being reported and discussed about them or their products. They can act accordingly.