SEO Glossary: Nofollow

 

What is a nofollow link?

It is common practice on websites to link pages and documents. It is possible to insert a nofollow link.

 

This is also known as the nofollow attribute (rel="nofollow" and content="nofollow").

 

If a nofollow link is set, this has an effect on the link juice (also known as link power). This is because in this case it is not passed on, as search engines no longer follow the link.

 

This gives webmasters and SEOs the opportunity to LINKJUICE-flows better and in a more targeted manner.

 

The nofollow link was originally created by Google in 2005. The aim was to prevent masses of links being placed in guest books, forums and blog comments, for example. This is because some of these are even generated automatically and do not provide much added value.

 

At the time, some SEOs specifically exploited this possibility by directing many links to their projects and their subpages. But with the introduction of the nofollow attribute, this became a thing of the past.

 

How do nofollow links work?

To set a nofollow link, the corresponding attribute is set as normal.

 

Example:

 

<a href=“”http://www.domain.de/”“ rel=“”nofollow”“>Linktext</a>

 

If webmasters want to nofollow not only individual links, but all links within a page, this is also possible:

 

<meta name=”robots” content=”nofollow” />

 

For example, forum operators can place this attribute directly in the header so that it has an effect on all subpages.

 

But what effect do nofollow links actually have?

 

If the nofollow attribute is set in a link, search engine crawlers do not follow the linked content
In addition, no link juice, i.e. no link power, is passed on to the linked page

 

When and where is the nofollow attribute useful?

• Links to untrustworthy pages: If you don't want to take responsibility for linked content, nofollow makes sense. For example, if guests can place a link in a comment.
• Control of linkjuice: If SEOs do not want to send valuable linkjuice to insignificant pages (e.g. imprint and privacy policy), the nofollow tag also makes sense here
• Purchased links: Is a link a purchased link? Then it should be marked accordingly. Affiliate links, guest posts, paid advertising and press releases should also be marked accordingly.

 

What influence do nofollow links have on the search engine?

Whether and what influence nofollow links have on search engine optimization is controversial among SEOs. While some say that the links have no effect at all, for others they are an important component.

 

The fact is: Nofollow links are part of a natural link profile and should not be neglected under any circumstances. This becomes clear at the very latest when a backlink profile analysis of the competition is carried out.