Specht GmbH: Your SEO & SEA specialists
More success with our high-converting agency for Microsoft Ads!
- #1 In your niche
- More inquiries & sales
- More sales
Over 250+
customers
Search engine advertising (SEA) increases your visibility for the duration of the advertisements. Your advertisement will be positioned in one of the top places in the search results . As a result, more potential customers or leads will become aware of you and you will reach your goals faster.
As a Microsoft Ads agency, we offer you high-conversion and high-reach advertising across the entire Microsoft network . This network includes the search engines Bing and Yahoo! as well as the business network LinkedIn. In view of the increasing number of users in Bing, it is more promising than ever for you to increase your visibility in the search engine with Microsoft Ads (formerly: Bing Ads).
Win more customers and increase your sales with the support of our agency, Specht GmbH! We will support you from setting up your Microsoft account to placing ads and implementing tracking through to ongoing campaign optimization. Get in touch now!
Google rating
Based on 315 reviews
Trustpilot rating
Based on 107 reviews
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A holistic approach as your guarantee of success in Microsoft Advertising
As a professional Microsoft Ads agency, we offer the same scope of services as for Google Ads, which means that because we use all Microsoft channels, you benefit from an enormous number of potential touchpoints with your target group. Powerful tools and our more than 10 years of experience guarantee precise evaluation and optimization of your ads.
Increase the authority of your website, your brand awareness, your conversion rates, your number of customers and/or leads and your sales with the support of our Microsoft Ads agency!
We implement Microsoft Advertising according to an individual strategy so that you achieve your goals efficiently. A holistic view of the setup and implementation of advertising campaigns is a matter of course for us. Here is a look at the most important benefits we offer you in connection with our Microsoft Ads and Bing Ads:
- Data-driven SEA based on clear key figures: When developing a strategy, we define the most important key performance indicators (KPIs). We analyze these on an ongoing basis in order to continuously optimize your advertising and increase your profit.
- Variety of channels and customer touchpoints: We place ads for you across the entire Microsoft network, which offers you numerous options. Among other things, you can influence whether Shopping, video or text ads are placed.
- Synergy with search engine optimization (SEO): As specialists in SEO, we fully optimize your entire website. That's why we know how to create synergies between your SEO and SEA in Microsoft Advertising.
- Cost efficiency and effectiveness: The high quality, data-driven work and over 10 years of experience of our Microsoft Ads agency guarantee you a high level of cost efficiency with simultaneous effectiveness of the measures.
Search engines such as Bing and Yahoo! have a market potential that is significantly lower than that of Google, but should not be neglected. The earnings opportunities in Bing and Yahoo! may be lower than in Google, but at the same time the costs associated with the advertising campaigns are also lower.
Since Microsoft Ads also includes advertisements in the Yahoo! search engine, you cover advertising in two important search engines when you work with us.
Take advantage of all the opportunities offered by SEO and SEA to position your company prominently and widely across the web ! The experts at Timo Specht are here to support you. Take a look at our search engine optimization (SEO) services if you have the opportunity.
Vieotestimonials
Short video testimonials from our customers!
Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!
Lennart Volbeding
Chiropractor Kiel
Christian Waier
Chiropractor Munich
Uta Pittino
Osteopathy & Physiotherapy in Munich
Jule Bunze
Jule Bunze | Copywriter & Texter Munich
Mana
Coworking space in Munich
Korbinian Gerstl
Frankjuice
André Engels
Sales expert
Microsoft Advertising by Specht GmbH: All key figures at a glance
Meticulous analyses and powerful tools enable us to continuously analyze the performance of Microsoft Ads and Bing Ads. We evaluate the wealth of data generated at short and clearly defined intervals in order to optimize your ads based on the findings. This is how we create performance-oriented marketing .
A special feature of our search engine advertising is the use of tools with integrated AI (artificial intelligence). The partial support provided by the AI promotes rapid evaluation of the most important key figures from the advertising campaign. Accordingly, we manage your ads campaign cost-efficiently.
In all of this, we constantly increase your ROI (return on investment) as we successively optimize the advertising placed. Our mathematical and analytical knowledge, paired with our experience in sales psychology, guarantees you the correct analysis of key figures and advertising texts and the derivation of the right measures for optimization.
We keep an eye on the following key figures, among others, and optimize them on an ongoing basis:
- CTR (click-through rate): Proportion of people who see your advertisement and click on it
- CPC (Cost per Click): Average cost per click of a user on your Microsoft Ads
- CVR (conversion rate): Proportion of conversions (e.g. user becomes a paying customer after clicking; user leaves their contact details after clicking) in relation to clicks
- ROAS (Return on Advertising Spend): Revenue generated by the campaign in relation to the costs of the campaign
- Average shopping cart value: Average revenue generated per user
In addition, we pay attention to other key figures (e.g. cost per order; cost-turnover ratio) and also check the advertising texts during the ongoing analysis and optimization of Microsoft Ads.
If required, we optimize the advertising texts with regard to the selection of keywords, the sales-psychological formulation and other aspects. Our combination of a mathematical, data-driven approach and psychological aspects leads to maximum exploitation of your earnings potential with Microsoft and Bing advertising campaigns.
So go your own way with our Microsoft Ads agency!
Variety of customer touchpoints at Microsoft, Bing and Co!
As the most used search engine in the world, Google is rightly the preferred marketing channel. Microsoft Advertising and Bing Ads are merely a supplement to advertising campaigns on Google. But: Microsoft Advertising and Bing Ads are a very promising addition to Google Ads!
There are more than 300 million search queries per month across the entire Microsoft network. The trend is rising, as the Bing search engine is generating more and more users thanks to the integration of the ChatGPT chatbot. These users represent significant customer potential for your SEO and SEA.
Utilize all potential by using the following channels, among others, with high-conversion advertising with our support:
- Bing and Yahoo! as search engines with significant user numbers
- lesser known search engines like AOL
- Email accounts from Outlook.com for clever email marketing
- MSN as a popular messenger service
- LinkedIn as the world's most used social medium for business contacts
Within these channels, Microsoft provides several features for running advertising campaigns in various formats . For example, you do not have to limit yourself to text ads in the search results of Bing, Yahoo! and other search engines, but can showcase your products attractively with illustrated shopping ads.
Thanks to the many channels and ad formats, you can create a varied and yet consistent omnichannel marketing between channels. This is worthwhile, as it allows you to create advertising campaigns that are perfectly tailored to your target group and their preferences. All the while, when you work with us, you increase the number of customer touchpoints, brand awareness and the likelihood of clicks.
In addition, the many features for designing the ads and the many channels show that the Microsoft network can certainly match Google in terms of quality. Only the reach of Microsoft Ads is lower. Don't miss out on the significant market potential of the Microsoft network and contact our SEA agency today!
We provide you with additional benefits through synergies with SEO!
As specialists in search engine optimization (SEO), we at Specht GmbH combine brute force and cutting-edge knowledge in relation to the question of how websites can gain rankings in search engines as quickly as possible. In contrast to search engine advertising, which helps to increase visibility in the short term, SEO measures go hand in hand with a sustainable improvement in rankings.
If you wish, we can also support you with sustainable search engine optimization in addition to placing ads on Google Ads and Microsoft Ads. We offer you every conceivable SEO measure. If you are already doing SEO yourself or have another service provider for this, we will be happy to adapt and develop a strategy for your Microsoft Ads that synergistically complements your current SEO strategy.
Over the course of more than a decade, we have acquired our ability to see the bigger picture and take synergistic SEO and SEA measures. We have also been shaped by training courses and exchanges with US masterminds from the SEO scene.
Our team of experts combines a wide range of skills and uses powerful tools to guarantee comprehensive SEO and SEA services in search engines such as Google, Bing and Yahoo! The strategies for providing these services are highly individualized, as we take the time to get to know your company, your website and you. Get this customized service now!
Guaranteed cost efficiency and effectiveness of our measures
The logical consequence of our quality is the cost efficiency and effectiveness of our measures. Even the initial analysis of the keywords for which we place Microsoft Ads and Bing Ads is very precise and is based on several key figures. As soon as we have decided on keywords based on our experience, competitor analyses and keyword analyses, we define your target group based on characteristics such as age, gender, interests, profession, etc.
We are highly transparent in the meticulous and sometimes even automated evaluation of the ads placed: you have insight into the key figures and can easily understand why we take which measures. Following the evaluation, we make the right decisions to optimize the key figures and continuously increase the performance of your Microsoft Ads campaigns.
By providing ongoing support and deriving appropriate measures, we not only ensure high cost efficiency, but also enormous effects thanks to the effectiveness of our measures: More website visitors, more leads, more customers, more conversions and more sales for you.
Don't miss out on the opportunity to use the new potential of the Bing search engine to your advantage through AI integration! More and more users are using Bing and companies are increasingly placing their ads here. Take advantage of the up-and-coming search engine - with Timo Specht's experts, because we know how to do it.
FAQ: Questions and answers about Microsoft Ads (Bing Ads)
Where are Microsoft Ads displayed?
Microsoft Ads can appear across the entire Microsoft network. This primarily includes the search engines Bing, Yahoo! and AOL. Microsoft ads can also appear in the LinkedIn business network and in the Outlook mail account.
What ad formats are available for Microsoft Ads?
As with Google Ads, Microsoft Ads offers the ad formats text, images and videos. Text ads contain a title, text and a link to a page. Text ads can be found on partner websites and in the search results. Image ads contain photos of products, for example, and are mainly displayed on partner websites, in Bing Shopping and in apps. Video ads are also widespread on partner websites and apps.
What are the particular advantages of Microsoft Ads compared to Google Ads?
Microsoft Ads is used by fewer companies and agencies for marketing. Therefore, the placement of advertisements in the Microsoft network is accompanied by less competition in the allocation of advertising space. In view of the diverse features for target group segmentation (including target group definition based on LinkedIn profile data), the network enables targeted advertising with a high ROAS.
What are the preferred target groups for Bing Ads?
Bing is the preferred search engine in large parts of Asia and is used far more frequently in the USA than in Germany, meaning that internationally active companies in particular can reach their target groups well using Microsoft Ads and Bing Ads.
Desktop users are a particularly good target group in Germany, as around 20% of desktop users used the Bing or Yahoo! search engine for their search queries in June 2024.
Top rated SEO agency in Germany
Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!
Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.
- Ready to be number 1 on Google?
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Strong customer results
Case studies of successful customers
The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.
- thefrankjuice.com
"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"
A lot of organic rankings but money keywords not in the top 3.
In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.
After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.
No rankings in the highly competitive Google 3-pack. As a result, important local search queries were missed and left to the competition.
Indisputable local 3-pack ranking for his money keywords, even one-pack ranking due to high authority. Massive customer growth!
- we-are-mana.com
"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "
- julebunze.com
"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of the Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."
The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.
In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".
After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.
Location
Our company location in Munich
Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.
It is named after the site of the Battle of Brienne and, along with Ludwigstraße, Maximilianstraße and Prinzregentenstraße, is one of the four most important boulevards in the Bavarian capital.
Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.
Munich Central Station is also within easy reach of our office.
Team
We have put together an exclusive team of SEO experts to optimize your website every day
Our SEO experts tweak the most important parameters every day to boost your site on Google!
Timo Specht
Founder & SEO expert
Christoph Specht
Founder & SEO expert
Valeria
Content expert
Steps
A successful collaboration with us!
Step 1:
- Fill out contact form
Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.
Step 2:
- Free initial consultation
We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting.
Step 3:
- Strategy discussion & offer
In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals.
Reviews
Customer testimonials from successful SEO projects
More than 500+ customers trust our expertise and rate us with 4.9 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.
Carlheinz Bartsch
Bartsch Immobilien GmbH
Verified Trustpilot rating
Kelsey Nielsen
Personio
"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"
Verified Trustpilot rating
Michael Wunderlich
Managing Director - Ortho Lehel Practice
"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!"
Verified Trustpilot rating
Christian Mazilu
Shisha World
"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."
Verified Google review
Daniel Rakus
SEA Experts GmbH & CoKG
"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"
Verified Google review
Carlheinz Bartsch
Bartsch Immobilien GmbH
Verified Trustpilot rating
Kelsey Nielsen
Personio
"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"
Verified Trustpilot rating
Michael Wunderlich
Managing Director - Ortho Lehel Practice
"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!"
Verified Trustpilot rating
Christian Mazilu
Shisha World
"Very good professional competence. Pleasant personality with a very good understanding of e-commerce SEO and content. Absolutely Up2Date. We are very satisfied with the collaboration. Absolutely recommendable for companies as well as self-employed people who want to advance their business sustainably."
Verified Google review
Daniel Rakus
SEA Experts GmbH & CoKG
"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"
Verified Google review
Lukas Uhl
Vaillant
Verified Google review
Specht GmbH: Your SEO & SEA specialists
Secure your free strategy meeting now
- #1 In your niche
- More inquiries & sales
- More sales